Many people think that labels and stickers are less effective when it comes to promoting their business. That is why most companies prefer using other means of advertising. Labels and stickers might also seem like a cheap way of advertising, but the truth is that quality labels and stickers play an important role in creating exposure for both large and small businesses.
Another factor you need to acknowledge is that labels and stickers are available in different sizes and shapes. That is why they are convenient for promoting businesses since they can be used for various jobs, including product labels, window stickers, name badges, and even address labels.
How To Use Labels And Stickers As Marketing Tools
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Provide Information.
Labels and stickers can be used to provide extra information to the customers about your brand. All you have to do is use the stickers and labels to highlight the key selling points of all your products. Furthermore, you can also include general information on the stickers such as key services, the company’s contact details, and even the price of each product. Moreover, you can make your stickers look more attractive by using different colors.
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Used In Different Ways.
As mentioned earlier, labels and stickers are available in different sizes and shapes, which is why they are convenient for promoting businesses. You can use labels and stickers for marketing your brand in the streets, on windows, leaflets, printed brochures, and event flyers. Therefore, if you wish to invest in a promotion campaign that involves the use of hard copies, then you might want to use stickers and labels.
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Be Creative.
Another benefit of using labels and stickers to promote your brand is that you can get creative to deliver a bold statement. That is because you can always come up with a unique message so that you do not have to use the message to attract customers. If you plan to use a brochure and stickers at the same time, then you might want to insert the stickers inside so that it can be easy to attract the customer’s attention when reading. Moreover, if you are going to be creative with labels and stickers in promoting your brand, then it is important that you use colors and other things that are associated with your business. If you want a good guide on what you should consider for this then this post around how to design the perfect label should help.
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Affordable.
There are various digital ways you can use to market your business, but none of them are affordable and easy to use as labels and stickers. This form of marketing is convenient for small businesses and startups since you do not need a lot of capital to start. Printed stickers are cheap, and you can always get a better deal if you are printing a lot of stickers.
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Great For Roadshow Promotions.
If your brand is involved in exhibitionists and tradeshows, then you might want to take advantage of using labels and stickers to promote your business. That is because such events are usually crowded, and you can use this opportunity to promote your brand. Moreover, stickers give you the privilege of changing the message so that you can always have something new for your next trade show. However, this also depends on the number of people present at the scene.
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Market Your Brand For A Long Period.
Another advantage of using labels and stickers is that you can use them to promote your business for an extended period, especially if you choose to use generic stickers. You can use generic stickers on your merchandize and also on printed literature. Furthermore, you can print them in large quantities since most of the details remain the same. After printing them, you can store them well and use them for multiple campaigns.
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Call to action:
You can use labels and stickers to direct your customers or call to action. The best and easy way of doing this is to print promotion offers or voucher codes on the stickers. After that, add the sticker to the flyer and monitor how your customers respond to this action. Here is a good guide on calls to action. Furthermore, this is also a convenient way of highlighting special offers that your company is offering. As a result, more customers will seek more information, while others will be willing to purchase your products.
