Rebranding is when your business decides to rethink the marketing strategy and come up with a new name, logo, or design. This is done to develop a new identity that will be different in the minds of customers as well as stakeholders.

Firstly, Rebranding is a beneficial strategy because it enables businesses to stimulate growth, increase profits and gain an overall competitive advantage. Secondly, rebranding also constitutes an internal change that will strengthen the workforce as well. If you invest in a rebranding strategy, your business can appeal to a new target market, improve SEO and improve loyalty to your brand as well as boost brand awareness.

If you’d like to know ways that you can rebrand your business, keep reading.

New audience

When re-establishing your audience, you need to identify who is buying from your business. Another thing to look at is who your audience buys from apart from you. Knowing who your active customers are will help you target your audience easier. You might also wish to reach a much broader audience than you previously did before and this can be done by first identifying who that audience is and then also defining ways to reach that audience effectively.

One of the most simple ways to do this is to invest in your social media profiles, like Facebook for example. If you want to reach more people you can simply buy Facebook likes, make yourself more visible, and thus attract more customers. If you’re interested in how to do this, you can read more on WP Dev Shed. It is a simple, yet effective way to attract new audiences.

Rebrand Your Business target

Define your market

When rebranding, you need to define your market. This is done with the help of market research which is critical for any business. Unless you do market research, you won’t know what people think of your brand or how your business compares to your competitors. Start with your existing customers and find out what they think about your brand. If you’re pivoting to a completely new market, that will need research too.

One of the greatest tools at your disposal is to conduct surveys. These are easy and affordable and allow you to gather valuable data about your customers. It has also been proven that 90% of customers prefer businesses that ask for their feedback.

Visual identity

Updating your brand’s visual identity is another important step in the rebranding strategy. Visual identity refers to any creative assets that are related to your brands such as color palette, logo, and fonts. This has an important link to your overall branding, marketing, and sales. Statistics show that up to 90% of purchases are motivated by visuals and 40% of marketers have said that graphics have helped them reach their marketing goals.

You must consider the first impression your brand gives off and when it comes to the logo, research shows that the use of a signature color can boost brand recognition by as much as 80%. Other factors to consider also include website redesign, customized GIFS for social media, etc.

Change mission statement

Your business mission statement is a short statement that is action-oriented and clearly explains what the goals of your business are. The mission statement is the “why” behind your business and is a vital tool that should drive your brand in every way, from brand logo to brand voice. This statement is meant to detail the purpose, cause, or belief of your business and it is the core reason why your business exists in the first place. When changing your mission statement, think about what your motivation was to start your business. Also ask yourself what excites you about the service/product you provide and finally, ask yourself if your mission has changed since you started your business. You need to remind yourself of your mission and stay true to that mission across your branding. Incorporate your mission statement into all parts of your business identity. This will help you resonate with your target audience.

Renaming your brand

Before renaming your brand, you need to understand your business identity with the help of a brand strategy. You then need to identify what your new brand name is going to be which will be easier if you brainstorm many different ideas and then narrow it down. You then need to incorporate this new name into the visual identity of your business and lastly, you need to communicate these changes to your stakeholders which includes employees, clients, investors, customers, and vendor partners. You also want to communicate changes on website banners, email marketing messages, social media messages, media announcements, and blog announcements

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Branding Your Business

How to Get Better Brand Awareness?

Brand awareness has become a big priority for marketers. Especially with the online world making every aspect of owning a company, all the more competitive.

Branding, logo design, brand identity, and storytelling is being used productively, especially for brands, to really promote themselves. A strong online presence is crafted by creating all of the above.

For example, excellent content writing can share your brand across multiple platforms. Have you ever heard the saying, “It only takes one post to go viral.”?

Did you know that almost half of all 18-49-year-old people get their information and news online? More importantly, these numbers continue to grow, which is why businesses should invest in their online presence.

Below, we look into the world of brand awareness and how it can be for your marketing efforts.

Why does brand awareness matter?

Brand awareness is essentially how familiar consumers are with your company and your message. Firstly. it’s not as easy as your audience just recognizing your logo design  – it all boils down to the understanding of your brand and what you represent. Secondly, it’s important because consumers are much more likely to purchase/use a brand that they trust, not just recognize. Lastly, Publishing useful and informative content ensures that your position in the industry is secured.

Branding impacts brand awareness massively. This pushes your company past consumers just knowing the name of your brand – it’s about how they understand your brand, and what makes you unique.

Obviously, your content needs to highlight these qualities and set your brand apart from all your competitors.

You could use your company’s blog to share your intentions, ethics, and interests. This would not only help others find you (through the power of SEO), it would also allow consumers to feel more connected to you.

Create a brand style

Just like every other publication, you need to create some form of a style guide. This will help you and your team to achieve the right tone – keeping your brand’s tone and message consistent. For this, you should get everybody that would be contributing to your content, and decide everything from:

The phrases that you use

  • Casual vs. Formal
  • Font choices
  • Sentence structure (long vs. short)
  • Word choice
  • Should you use slang?
  • Is your tone more authoritative or humorous?
  • What are the words you should avoid?

It’s also smart to craft some sentences together, just as an example. You could also consider yourself or somebody else becoming an editor – this will ensure everything helps your brand succeed.

Know your audience

This actually works in tangent with the above point. To decide on the tone and content, you need to know your audience. One of the first steps that you need to make when creating a marketing strategy. After all, this is who your content will be for. For this, you should know the demographics of your audience (or your target audience). Once you know this, you’ll be able to best decide how to structure and write your content in a way that will appeal to them.

For instance, if you’re a wedding planner, your content will primarily focus on newly engaged couples – in this case, you will tailor content to brides and grooms. Prove to them that you’re an expert and that you’re committed to providing only the best experience.

You should also do research into your audience’s online inclinations. Try to find out where your audience shops and the blogs that they already spend time on. This way, you can emulate (and improve) content, that will undoubtedly appeal to that audience.

Check out which pages your audience spends the most time on at the moment.

How to Use Content Writing for Better Brand Awareness

Branding Your Business – 10 Ways Professional Copywriters Could Help

When marketing a small business, one of the important things besides your logo design and brand identity is good content. That is going to represent your business and engage the reader. When your customers are reading something about your company then you want them to read something that is going to develop their relationship with your brand.

You do not want the copy that is going to be thrown in the face of the customers and force them to buy something from you and your products and services. An adequate amount of research is done for writing a professional copy and that is why many brands and organizations hire professional copywriters in this regard that their businesses can be represented by professional copies and sales content online.

In this article, we are going to discuss 10 benefits and ways in which professional copywriters can help you to brand your business.

1. Original Content

When you get in touch with a professional copyrighted and they will give you fresh and original quality content every single time that is going to represent your brand worldwide. When the content is written is original then Google is also going to help you out and the search engine is going to rank your content on the top of the search engine pages and then you will be able to generate a lot of traffic.

 2. Flexibility

Copywriters will help you to bring flexibility to your projects and you will be able to scale them up and down whenever you want to.

 3. Time-Saving

Professional copywriters are going to help you out to save your time and this way your team is going to stay focused on the things that they are good at instead of trying something completely new which is the job of copywriters only.

 4. Search Engine Ranking

Professional copywriters will help you with the search engine optimization that includes both on-page and off-page which will drive more organic traffic to your website.

 5. Competition

By hiring the services of a professional copywriter you will be able to provide tough competition to your competitors in the same industry.

6. Outcomes

You will be able to get the outcomes that you have been looking for to boost your business with the help of professional copywriters.

 7. Bird’s Eye View

After getting the services of a professional copywriter you will be able to get a bird’s-eye view of your project and business which you cannot get on your own.

 8. Engaging The Reader

Copywriters can engage The Reader and your customers will love the content that is written about your products and services and label like reading it.

 9. Business Ideas

Sometimes professional copywriters can come up with excellent business ideas and business plans that are going to be very profitable for you in the future.

10. Your Needs

Copywriters like Folio write for a living and that is why they are going to care about nothing else but your needs so that they can provide you with the best sales copy and get paid for it.