Rebranding is when your business decides to rethink the marketing strategy and come up with a new name, logo, or design. This is done to develop a new identity that will be different in the minds of customers as well as stakeholders.
Firstly, Rebranding is a beneficial strategy because it enables businesses to stimulate growth, increase profits and gain an overall competitive advantage. Secondly, rebranding also constitutes an internal change that will strengthen the workforce as well. If you invest in a rebranding strategy, your business can appeal to a new target market, improve SEO and improve loyalty to your brand as well as boost brand awareness.
If you’d like to know ways that you can rebrand your business, keep reading.
When re-establishing your audience, you need to identify who is buying from your business. Another thing to look at is who your audience buys from apart from you. Knowing who your active customers are will help you target your audience easier. You might also wish to reach a much broader audience than you previously did before and this can be done by first identifying who that audience is and then also defining ways to reach that audience effectively.
One of the most simple ways to do this is to invest in your social media profiles, like Facebook for example. If you want to reach more people you can simply buy Facebook likes, make yourself more visible, and thus attract more customers. If you’re interested in how to do this, you can read more on WP Dev Shed. It is a simple, yet effective way to attract new audiences.
Define your market
When rebranding, you need to define your market. This is done with the help of market research which is critical for any business. Unless you do market research, you won’t know what people think of your brand or how your business compares to your competitors. Start with your existing customers and find out what they think about your brand. If you’re pivoting to a completely new market, that will need research too.
One of the greatest tools at your disposal is to conduct surveys. These are easy and affordable and allow you to gather valuable data about your customers. It has also been proven that 90% of customers prefer businesses that ask for their feedback.
Updating your brand’s visual identity is another important step in the rebranding strategy. Visual identity refers to any creative assets that are related to your brands such as color palette, logo, and fonts. This has an important link to your overall branding, marketing, and sales. Statistics show that up to 90% of purchases are motivated by visuals and 40% of marketers have said that graphics have helped them reach their marketing goals.
You must consider the first impression your brand gives off and when it comes to the logo, research shows that the use of a signature color can boost brand recognition by as much as 80%. Other factors to consider also include website redesign, customized GIFS for social media, etc.
Change mission statement
Your business mission statement is a short statement that is action-oriented and clearly explains what the goals of your business are. The mission statement is the “why” behind your business and is a vital tool that should drive your brand in every way, from brand logo to brand voice. This statement is meant to detail the purpose, cause, or belief of your business and it is the core reason why your business exists in the first place. When changing your mission statement, think about what your motivation was to start your business. Also ask yourself what excites you about the service/product you provide and finally, ask yourself if your mission has changed since you started your business. You need to remind yourself of your mission and stay true to that mission across your branding. Incorporate your mission statement into all parts of your business identity. This will help you resonate with your target audience.
Renaming your brand
Before renaming your brand, you need to understand your business identity with the help of a brand strategy. You then need to identify what your new brand name is going to be which will be easier if you brainstorm many different ideas and then narrow it down. You then need to incorporate this new name into the visual identity of your business and lastly, you need to communicate these changes to your stakeholders which includes employees, clients, investors, customers, and vendor partners. You also want to communicate changes on website banners, email marketing messages, social media messages, media announcements, and blog announcements
How to Get Better Brand Awareness?
Brand awareness has become a big priority for marketers. Especially with the online world making every aspect of owning a company, all the more competitive.
Branding, logo design, brand identity, and storytelling is being used productively, especially for brands, to really promote themselves. A strong online presence is crafted by creating all of the above.
For example, excellent content writing can share your brand across multiple platforms. Have you ever heard the saying, “It only takes one post to go viral.”?
Did you know that almost half of all 18-49-year-old people get their information and news online? More importantly, these numbers continue to grow, which is why businesses should invest in their online presence.
Below, we look into the world of brand awareness and how it can be for your marketing efforts.
Why does brand awareness matter?
Brand awareness is essentially how familiar consumers are with your company and your message. Firstly. it’s not as easy as your audience just recognizing your logo design – it all boils down to the understanding of your brand and what you represent. Secondly, it’s important because consumers are much more likely to purchase/use a brand that they trust, not just recognize. Lastly, Publishing useful and informative content ensures that your position in the industry is secured.
Branding impacts brand awareness massively. This pushes your company past consumers just knowing the name of your brand – it’s about how they understand your brand, and what makes you unique.
Obviously, your content needs to highlight these qualities and set your brand apart from all your competitors.
You could use your company’s blog to share your intentions, ethics, and interests. This would not only help others find you (through the power of SEO), it would also allow consumers to feel more connected to you.
Create a brand style
Just like every other publication, you need to create some form of a style guide. This will help you and your team to achieve the right tone – keeping your brand’s tone and message consistent. For this, you should get everybody that would be contributing to your content, and decide everything from:
The phrases that you use
- Casual vs. Formal
- Font choices
- Sentence structure (long vs. short)
- Word choice
- Should you use slang?
- Is your tone more authoritative or humorous?
- What are the words you should avoid?
It’s also smart to craft some sentences together, just as an example. You could also consider yourself or somebody else becoming an editor – this will ensure everything helps your brand succeed.
Know your audience
This actually works in tangent with the above point. To decide on the tone and content, you need to know your audience. One of the first steps that you need to make when creating a marketing strategy. After all, this is who your content will be for. For this, you should know the demographics of your audience (or your target audience). Once you know this, you’ll be able to best decide how to structure and write your content in a way that will appeal to them.
For instance, if you’re a wedding planner, your content will primarily focus on newly engaged couples – in this case, you will tailor content to brides and grooms. Prove to them that you’re an expert and that you’re committed to providing only the best experience.
You should also do research into your audience’s online inclinations. Try to find out where your audience shops and the blogs that they already spend time on. This way, you can emulate (and improve) content, that will undoubtedly appeal to that audience.
Check out which pages your audience spends the most time on at the moment.
Branding Your Business – 10 Ways Professional Copywriters Could Help
When marketing a small business, one of the important things besides your logo design and brand identity is good content. That is going to represent your business and engage the reader. When your customers are reading something about your company then you want them to read something that is going to develop their relationship with your brand.
You do not want the copy that is going to be thrown in the face of the customers and force them to buy something from you and your products and services. An adequate amount of research is done for writing a professional copy and that is why many brands and organizations hire professional copywriters in this regard that their businesses can be represented by professional copies and sales content online.
In this article, we are going to discuss 10 benefits and ways in which professional copywriters can help you to brand your business.
1. Original Content
When you get in touch with a professional copyrighted and they will give you fresh and original quality content every single time that is going to represent your brand worldwide. When the content is written is original then Google is also going to help you out and the search engine is going to rank your content on the top of the search engine pages and then you will be able to generate a lot of traffic.
Copywriters will help you to bring flexibility to your projects and you will be able to scale them up and down whenever you want to.
Professional copywriters are going to help you out to save your time and this way your team is going to stay focused on the things that they are good at instead of trying something completely new which is the job of copywriters only.
4. Search Engine Ranking
Professional copywriters will help you with the search engine optimization that includes both on-page and off-page which will drive more organic traffic to your website.
By hiring the services of a professional copywriter you will be able to provide tough competition to your competitors in the same industry.
You will be able to get the outcomes that you have been looking for to boost your business with the help of professional copywriters.
7. Bird’s Eye View
After getting the services of a professional copywriter you will be able to get a bird’s-eye view of your project and business which you cannot get on your own.
8. Engaging The Reader
Copywriters can engage The Reader and your customers will love the content that is written about your products and services and label like reading it.
9. Business Ideas
Sometimes professional copywriters can come up with excellent business ideas and business plans that are going to be very profitable for you in the future.
10. Your Needs
Copywriters like Folio write for a living and that is why they are going to care about nothing else but your needs so that they can provide you with the best sales copy and get paid for it.
Create a content strategy
Once you’ve created a style guide, and you’ve researched your audience, it’s time to craft a great content strategy. This will be so much easier once you have a solid understanding of your audience.
Your content strategy should be lengthy and detailed – this way, you can ensure that you only achieve the best results. Especially for your brand awareness.
Your content strategy should include
The channels that you’re going to use – Will it be the site pages, blog posts, e-books, or downloadable guides?
- A schedule – How often will you post. Find out when your audience is the most active. Brainstorm content ideas – Have a list of titles and ideas ready to be executed.
- Decide your goals – What do you want to achieve from this? More engagement? More sales? More traffic?
- Allocate resources – Where will you find your information from? Also, who will write this content? Will it be freelancers, your internal team, or you?
Once you have your content strategy planned out, the only next step is to start creating. We give our top tips below.
Use a blog
Of course, everybody’s content strategy is subjective. However, a blog works for everybody’s niche and industry.
A company blog is such a significant benefit to a company, it ultimately gives your company a voice, which is essential when trying to raise brand awareness.
To ensure that your blog is successful, you should always produce new and unique content. No copying.
If you post the same as your competitors, you won’t stand out. We know it’s challenging to come up with new ideas – but that extra bit of effort really is worth it for the results.
- Find new angles on any story – break it down. There’s always a unique story in every other story.
- Always choose topics that your audience will be interested in, too. This way, you can be sure that they will click on it, and hopefully, share it.
- Take a look at what your competitors are posting. Consider what they’re doing well and where you think they could improve.
- Always make moves that will position you above your competitors. Always try to be one step ahead with your blog. This will direct awareness from one company to you.
- Engage with your community
To really get your brand across multiple different platforms, you have to participate in the community.
Customers love purchasing from a brand that shares their values and also engages with them.
If you’re an active member of your community, you’ll automatically be in the mind of those who follow you.
Use your community to not only promote your brand but to support them. The internet is a relatively transactional place – if you help somebody, they will return the favor further down the line.
Post photos, videos, and statuses. Get involved in forums and other platforms that you know your community is active on.
Remember, content writing also includes writing captions, comments, and status updates.
Use email marketing
Another lesser-known part of content writing – is emails.
No, we don’t mean you should send out lengthy paragraphs – this would be counterproductive. You should, however, use email marketing to your benefit.
You can inform your subscribers about your company, and provide them with all the content that you’ve spent time writing.
For instance, if you write a series of blog posts, you should consider compiling them into a newsletter. This will give your audience a one-stop-shop for all the articles and content that you’ve created.
It’s estimated that 59% of B2B marketers say email is their most effective channel in regards to revenue generation.
Sidenote: Tuesdays are supposed to be the best day of the week to send an email, but look into your own analytics to confirm this.
Use social media
Content writing has so many benefits – one of these is that it gives you great content for your social media platforms.
Make sure that you post all your content on Facebook, Twitter, and Instagram. This is a surefire way to brand build and reach a broader audience.
Encourage your users to share your content – this will ultimately share your brand, too.
Social media platforms are the best for content marketing, as it allows you to bond with your followers, and also reach your followers’ friends. Every time you post, you’re opening the door for your content to go further.
After all, the reason you write all the fantastic content is so that you reach people. This ensures that you get the absolute most out of the content that you write.
Don’t forget, you can always post old content, too. Share relevant articles and valuable information every couple of months.
Don’t ignore your follower’s comments and opinions. This will ensure that you make user-friendly content and build relationships.
Titles and headlines are essential
Compelling titles are absolutely necessary when it comes to content writing.
That’s why “clickbait titles” are so popular at the moment – even if they’re not well-respected. Of course, we would advise that you stray away from clickbait tiles, especially if you’re trying to build your brand.
So, how can you create compelling titles that your audience just won’t be able to resist? Make sure that your title not only explains what your article will be about but not in a long-winded way.
For instance: 13 Instagram strategies that really work
This title ticks all the boxes – it has a number (which makes for easy following), explains what the article is about, and offers a promise that’s too good to ignore.
Once you have the title out of the way, the rest of the article will flow a lot easier. For this reason, you should decide on the title before you plan the actual content.
Statistics, how-to’s, promises, and mystery all work really well for titles.
Write to one person
Think about it; how do you read content online? You rarely read it with a group of people. When you do read a blog or article, you’re likely not thinking about anybody else reading it.
With this in mind, you need to write for one targeted reader, rather than a group of people. That one person is basically a metaphor for the rest of your readers.
We recommend that you create an individual persona and focus directly on that. This is a quick way to find the perfect voice and tone for your content and make it all-around more powerful.
Content written with one person in mind will engage with the audience better. It makes every person reading it feel a personal connection – this will inarguably be amazing for spreading brand awareness.
A sure-fire way to do this is by including the word “you.” Yes, it’s really that simple. This will create a connection, and make readers feel like the content was made for them. Believe it or not, but as humans, we’re all driven by ourselves – readers don’t necessarily care about a business, they just want to be provided with value.
Shift the focus from yourself (or your company) and on to the reader. You’ll start to see results.
This might seem slightly counterproductive, but you could consider shaking things up a little bit.
If there’s a topic in the news that’s a little controversial, you could consider tackling that tough topic. The reason? You have a greater chance of going viral.
This type of content should not be taken lightly. Don’t post a controversial opinion just because you think you might get attention. With the internet and “cancel culture,” there is such a thing as bad press now.
Don’t post offensive, outlandish content just to gain attention. You should only ever post controversial opinions that match your brand and are heavily backed.
Still, keep it quite lighthearted. Perhaps you write an article going against a current trend in the industry. No doubt, somebody will have a similar opinion to you.
Always back up your opinions with sources and accurate data. We don’t need to tell you, either, but don’t write content that is insulting to spreads hate.
Sidenote: when you decide to publish controversial topics poorly, it can easily backfire. Be respectful and always consider two sides to an argument.
For instance, if you want to write a story on why starting a business isn’t the best thing – your angle should be “Starting a business isn’t for everyone, and that’s fine.”
Don’t forget about the importance of graphics in your content.
Nobody likes reading large paragraphs, without any type of break.
Also, graphics can provide extra information which backs up your writing. For instance, infographics and charts can explain a point, way better than words ever could. For example, once you created your business logo, make sure to publish it on all channels.
Most content writers will agree that infographics are the most effective visual assets. However, if they’re relevant to your brand and the message is subjective.
Split up your writing
In the same breathe, as readers don’t like just reading plain text, you need to split it up.
Use subheadings and bullet points to improve the readability of your articles.
Don’t forget to use your analytics
To ensure that your content is working for you, you need to check your own personal analytics. This way, you can decide what works well for you and your brand, and what doesn’t.
This is an essential part of your plan. This will help you understand how different techniques and strategies work. Google Analytics is the best platform for understanding your data – including how well your content is doing online. Track which pieces of content are bringing you the most traffic, and which channels are helping you out the most.
Content writing can provide you with so many benefits. Though writing might not be something that comes easy to everybody, there are specific hacks you can follow to make sure that it’s successful.
Great content can help you cement relationships, increase your brand’s visibility, and create more leads.
Using the above tips consistently in the future will ensure that your content reaches the right people, and makes the right moves. Soon, you’ll be able to create organic traffic without a thought.
Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online cannot and will not be held liable for any action taken as a result of using the information in this article.