As you probably have heard, a lot of people are making a lot of money on YouTube. How much money is on the table?
There’s a kid blogger named Ryan who has a toy review channel on YouTube. Ryan’s toy reviews makes north of 10 million dollars every single year. I kid you not! I’m not talking about product endorsements although he does have that. I’m not talking about his own toy product line. I’m talking about just the earnings he makes from YouTube views.
If you don’t know who Ryan is or Ryan’s toy review, open a new tab on your browser and check it out. You’ll be floored! All he does is basically rip open one box of toy after another and talk about toys. Obviously, the channel is intended for children, and boy is it a big market! Ryan’s videos get viewed by millions upon millions of people. Cumulatively, his channel has had several billion views.
There’s a lot of money to be made on YouTube but the problem is a lot of people focus on the money first that they lose sight of the proper process that they need to follow to ensure that they actually make money. What I’m trying to say is that while a lot of people are motivated by YouTube’s moneymaking potential, very few people are actually able to realize that potential. Pretty sad, right?
If you don’t want to be one of these unsuccessful YouTubers, listen up. There are four things you can do to start earning money from YouTube in 2020.
Pick the Right Niche
I can’t emphasize this enough. If you build your house on a foundation of sand or soft soil, you only have yourself to blame when your house breaks apart after a hard rain.
You have to have the right foundations, and this applies to your YouTube channel as well. Your videos can’t be random. You can’t just wake up one day and say, “Well, I’m going to be doing a video blog post on watermelons,” and then the next day you start talking about World of Warcraft and then the day after that, you start creating a video on Diablo III.
That’s not going to work. There has to be some sort of niche consistency or niche focus to your channel. Why? Niche means audience. So, if you have a specific focus on a specific audience, there’s a higher likelihood that those people would want to watch your videos and tell their friends about these videos because friends do often share the same interests.
With that said, just because you pick a niche, it doesn’t mean that you’re going to make money. You have to pick the right one. So, how do you know? You have to pick a niche that people historically have paid money for. I’m talking about make-up, kids’ toys, or certain health topics.
There has to be some sort of commercial appeal to the niche. You can’t just crank out content that appeals to “that’s nice to know” mindset because the last time I checked, when I said the phrase “That’s nice to know,” I didn’t whip out my wallet and try to buy something.
Reverse Engineer Your Competition
Now that you have picked a profitable niche or at least a niche that has a high enough demand level and has commercial value, the next step is to get a head start.
How do you do this? Don’t start from scratch. That’s the worst thing that you can do.
If you have a niche focus, you shouldn’t say to yourself, “Well, I can come up with something that’s awesome. I’m a genius. I can figure this out.” No, you can’t because a lot of this stuff is counterintuitive.
There are many channels on YouTube that in a million years you wouldn’t imagine would make any money, but they do. On the other hand, there are many channels with a lot of videos with sleek production that don’t make any money and have really miserable viewership.
What’s the problem? The people who put up channel after channel only to fail neglected their competition. I don’t care what your niche is. Chances are somebody has already created videos for that niche. Your job now is to look for those people and figure out what they’re doing right.
Reverse engineer them because this will give you a tremendous head start. When you blog about the same stuff they’re blogging about, this means that you avoid wasting time coming up with something that nobody wants to watch. Build your channel on stuff that’s already successful.
Buy Social Proof
I can’t emphasize this enough. When you start anything new, whether it’s a club, a restaurant, or anything that requires people to show up, you’re going to have a chicken-or-egg problem. People are not going to go into your restaurant because there’s nobody there. There’s nobody there because people don’t know if the food is any good. Do you see how this works? So, you’re stuck between a rock and a hard place.
The good news is you can easily sidestep this by buying social proof. When you buy views for your YouTube videos from https://buzzvoice.com/youtube/views/order, people are more likely to watch the video because they see that there are thousands of people who have already viewed the video. At the back of their minds, they’re thinking, “Well this video may not turn out to be a waste of time because at least several thousand people have already viewed it ahead of me.”
On the other hand, if they see that there are only a hundred people that viewed your video before, they’re probably going to hesitate. They’re probably thinking to themselves, “This video probably sucks that’s why it has such a low viewership. This is going to be a waste of my time and I’m busy so I’m not going to click.”
Tie Your Video into Your Other Online Presence
You cannot look at your YouTube video as something that you do on the side. You can’t look at it as something that you do in isolation. Instead, it has to be tied into the overall brand-building activities you engage in day after day.
This is why it’s really important to post and repost your video links on you Twitter, Pinterest, your Instagram, and all your other social media accounts. You should also blog. You should also engage other bloggers to mention your brand. Whatever you do, make sure that your YouTube channel is closely woven into your other efforts at building up your online visibility.
Making Money on YouTube in 2020is Definitely More Challenging than in Previous Years
As you probably already know, YouTube has been cracking down on controversial content as well as monetizing content that has issues. Now is not the time to just take random shots at videos and expect to make money. That’s not going to happen. It may have worked five years ago; it’s not going to work today.
So, do yourself a big favor. Start with a solid plan. Follow the tips that I have mentioned, and you are well on your way.
