Brand Awareness And Why You Should Upgrade Your Logo Design

Small businesses, organizations, side hustlers, and institutions will benefit significantly from an appealing logo design. Having a well-designed professional brand identity can convey a clear message to people on what your company or business is all about.

Furthermore, when it comes to brand awareness and promotions, your logo is the fact that your company wears. In short, logos are a huge dealbreaker that can positively or negatively impact your business.

So why your business needs a killer brand design? Here are the benefits to keep in mind when designing your brand.

What Is A Logo and What Makes A Good One?

A logo is a graphic name, mark, symbol, emblem, or shape that represents your brand, company, or organization. Every logo is unique to one owner only. Until your company stops operating within the industry, your logo will become a significant identification of your company.

Moreover, your company’s logo reflects your identity, values, and philosophy, where customers base themselves when establishing brand support and loyalty. Without a logo, your business will rarely have an identity in the ever-competitive market. Because of the importance of a brand, it’s only fair to prioritize and put a lot of effort into planning, designing, creating, and publishing your own.

In their simplest form, logos should be concise, legible, appropriate, and distinctive to your brand. It takes a lot of visual elements and considerations to design an appealing branding, which you’ll learn about later in the article.

Components of a Killer Brand

Some elements are non-negotiable when building your brand identity. They are the elements that express who you are, what you offer, and who you are for. If you checked the branding elements of most big brands today, you will realize that they work together. They might be subtle and they may miss some elements. But mostly, each of these elements will be present.

Shape

Shape refers to the overall branding strategy. Apart from the shapes you choose for the design of your symbol, it refers to the shape you choose for the backgrounds of your webpages, the layout design, packaging, business cards, and other stationery. When choosing a brand design, determine the shapes that align with the persona of your brand. You are not limited to a single shape. You can have two or more shapes if the appearance of your brand demands them.

Imagery

Imagery consists of the types of images you choose for your brand design. They are mainly the images you use in marketing, website design, and advertising. Imagery involves more than your business logo and the content you publish every day. It involves the choice of stock images and photos, the graphics style of your website, and other assets. Think of the images you would want to include in your banners, product packaging, and website backgrounds to communicate your message.

Vocabulary and Tone of Voice

Your brand vocabulary and tone of voice will help you differentiate your products and services from those of your competitors. Some companies are known to misspell the names of their products and customers – mostly hilariously – to come up with new vocabulary for their brand.

The vocabulary is an important part of the tone of voice used in the marketing channels like emails, social media, websites, and even TV commercials. It will help you shape or reshape how your target customers perceive your brand.

1. Plays A Vital Role In Your Marketing Efforts

Your business logo will become the forefront of all your activities. Wherever you’re trying to advertise your company’s products and services, the symbol will become your biggest identity along with your name. An interesting logo can entice strangers to become your leads, which they’ll eventually enter into your marketing funnel as a customer.

Being an important part of your marketing solutions, it’s important to invest not only in a good logo but also in a well-designed website that’ll give users an outstanding browsing experience. For example, small businesses must focus on redesigning their website to enhance their branding and online responsiveness. Also, they want to ensure that their logo will complement well with the website.

2. Builds A Good First Impression

Aside from your company’s name, your logo will serve as an individual’s first impression of your company. Specifically, it only takes six seconds for many users to look at your website logo before moving into other content. Because of a bad logo, there’s a high possibility for users to leave your site.

Also, a simple yet distinctive and intuitive logo will more likely become remarkable to someone. While they may forget about the name of your company, your unique logo allows them to remember your business.

3. Inform Customers About Your Company

Conveying what your business is all about is what makes a logo in the first place. Every stroke, shape, and letter printed in your logo tells an important detail of your company. A good sign that you have a well-designed logo is when you can tell immediately what a business and brand is about upon looking at its logo.

Your logo is also the foundation block upon which your brand can be expanded and developed. Is your logo an iconic depiction of your brand? Will customers be able to identify your brand through its logo? If not, you’ll have to work more on improving your logo.

4. Makes Your Brand Stand Out From Competitors

Anyone can make a good logo. In a sea of brands and companies, which will customers notice first? Your logo will play an important role in that.

With the help of your brand image, you have to ensure that you’re putting up the healthy competition with other companies in your industry. There’s nothing wrong with being competitive because brand competition shows that you’re in demand.

5. Displays Professionalism

Lastly, having a good logo design reflects your professionalism as a brand. Whether you’re on your startup or expanding into more branches, boasting a well-designed logo shows how much you value having a professional image.

Through years of operation, businesses also undergo rebranding. For instance, companies such as Apple and Microsoft occasionally give their logo a new life by following modern design ideas, showing that they value modern creativity and professionalism.

Tips In Creating A Brand Logo

Now that you’ve understood the advantages of having a well-designed logo for your business, there’s no stopping you from planning, designing, and creating an excellent logo that’s highly relevant to your business.

Here are a few essential tips when making your logo design:

1. Define Your Brand’s Identity

Since a logo defines your company, make sure that the logo is easy to recognize but still has elements of creativity to it. With the use of simple text and icons, you should be able to easily convey your brand’s identity. For example, if your business is all about coffee and pastries, add icons like a cup of coffee, then include a design element that connects to your name, and lay them seamlessly into your canvas. The use of colors will also reflect if your business focuses on professional services, like muted and monotonous colors, while brands that are more playful tend to use vibrant colors.

If you’re struggling with thinking of the right designs for your logo, you can ask for help from professional custom branding packages for more powerful and high-quality awareness.

2. Make Use Of Negative Space

You don’t always need a lot of colors and icons to make a good design. Sometimes, the use of minimalism and negative space will do more good than harm.

Using negative space instills a sense of calmness, simplicity, and cleanliness in your brand. Furthermore, having a minimalistic logo design allows seamless integration of your logo within other formats and platforms

3. Typography Matters

The font and style of text will become an iconic representation of your brand. Typography defines how readable and pleasant your logo text is while ensuring that the font is appropriate to the message you’re trying to deliver.

For example, which design will have a more serious typeface, a logo for a law firm, or an ice cream shop? You can definitely send an incorrect message to your audience if your law firm displays a playful logo typeface.

4. Simplicity Screams More Than Intricacy

Lastly, but most importantly, keep your symbol simple and stay away from intricate designs. Twitter’s logo only features a bluebird that explains that the platform is all about ‘tweeting,’ and they didn’t add any other designs such as nests, branches, and leaves because they’ve already conveyed what their brand is all about.

After all, too much intricacy in your logo will only make it blurry and low-quality when you incorporate them in smaller spaces.

Takeaways

Your branding can make or break your business. Whether you’re designing your logo for the first time or upgrading your logo design, you should know how a good design will specifically benefit your business so you can focus on designing an appropriate brand image with the help of these tips.