Small businesses, organizations, side hustlers, and institutions will benefit significantly from an appealing logo design. Having a well-designed professional brand identity can convey a clear message to people on what your company or business is all about.
Furthermore, when it comes to brand awareness and promotions, your logo is the fact that your company wears. In short, logos are a huge dealbreaker that can positively or negatively impact your business.
So why your business needs a killer brand design? Here are the benefits to keep in mind when designing your brand.
What Is A Logo and What Makes A Good One?
A logo is a graphic name, mark, symbol, emblem, or shape that represents your brand, company, or organization. Every logo is unique to one owner only. Until your company stops operating within the industry, your logo will become a significant identification of your company.
Moreover, your company’s logo reflects your identity, values, and philosophy, where customers base themselves when establishing brand support and loyalty. Without a logo, your business will rarely have an identity in the ever-competitive market. Because of the importance of a brand, it’s only fair to prioritize and put a lot of effort into planning, designing, creating, and publishing your own.
In their simplest form, logos should be concise, legible, appropriate, and distinctive to your brand. It takes a lot of visual elements and considerations to design an appealing branding, which you’ll learn about later in the article.
Components of a Killer Brand
Some elements are non-negotiable when building your brand identity. They are the elements that express who you are, what you offer, and who you are for. If you checked the branding elements of most big brands today, you will realize that they work together. They might be subtle and they may miss some elements. But mostly, each of these elements will be present.
Shape refers to the overall branding strategy. Apart from the shapes you choose for the design of your symbol, it refers to the shape you choose for the backgrounds of your webpages, the layout design, packaging, business cards, and other stationery. When choosing a brand design, determine the shapes that align with the persona of your brand. You are not limited to a single shape. You can have two or more shapes if the appearance of your brand demands them.
Imagery consists of the types of images you choose for your brand design. They are mainly the images you use in marketing, website design, and advertising. Imagery involves more than your business logo and the content you publish every day. It involves the choice of stock images and photos, the graphics style of your website, and other assets. Think of the images you would want to include in your banners, product packaging, and website backgrounds to communicate your message.
Vocabulary and Tone of Voice
Your brand vocabulary and tone of voice will help you differentiate your products and services from those of your competitors. Some companies are known to misspell the names of their products and customers – mostly hilariously – to come up with new vocabulary for their brand.
The vocabulary is an important part of the tone of voice used in the marketing channels like emails, social media, websites, and even TV commercials. It will help you shape or reshape how your target customers perceive your brand.