A business without a website is like a cart without a horse. In today’s digital landscape, a business website is absolutely necessary regardless of your objectives and purposes.
Here are some interesting statistics that you may want to know:
- As of the end of 2018, there were approximately 2 billion active websites in the world.
- Only 50% of small businesses own a professional website
- 70 to 80% of buyers will research a brand’s online presence before making a purchase
- 84% of online users will not purchase anything from a website that is not secured
If you want to promote yourself online, you cannot avoid this process and you don’t even have to.
Because building a website is truly accessible to anyone who has a PC, an internet connection, and the motivation to learn several basic steps and procedures. Literarily, everyone can do it.
In today’s article, I’m going to teach you how to start building your business website from scratch. You don’t require prerequisite knowledge. Just pay attention and apply!
Decide the Website Type
Depending on your business type, you’ll have to choose a particular type of website format. Here are the main types of sites that you can opt for:
A simple blog is a simple website that publishes articles. The content is usually posted in chronological order, starting with the latest entries and ending with the older ones at the bottom.
Website with a Blog
This is the most popular format that allows you to present all the particularities of your business. A professional website will usually contain a blog as an extra feature.
Business Card Site
A business card site is a format preferred by many small businesses and personal brands. The name of the business, the logo, the unique value proposition, and the contact information is enough to cover a one-page business card site.
An e-commerce site is designed to serve the purposes of retail companies of any size. This is the ideal format for businesses that sell multiple physical products.
A portfolio site can be compared to an online resume. It is often similar to a business card site, only that it showcases the previous work and achievements of the brand. Generally, this type of site format is mostly leveraged by freelancers and individuals who run personal brands.
Here’s a piece of good advice: if you’re not sure what type of site you want to build, find one or two websites that are very close to what you want to achieve and start from there.
Pick a Relevant Domain Name
Your domain name should ideally be the name of your business. If your brand is called “Golden Foods”, you should get the “goldenfoods.com” domain name. If you’re creating a website that will be targeted towards a specific country, choose the extension of your country (e.g. goldenfoods.de)
You can purchase a domain name using a domain registrar service. As long as the domain registrar is reputable, it doesn’t matter what company you choose.
Choose a Hosting Provider
Once you have a domain name, you need to choose a hosting service. If you’re not familiar with hosting services, these are the platforms that are able to keep your website online. You need to pick one and attach your domain to it. Again, there are plenty of reliable hosting providers that will show you how to go through the process.
Here’s one quick tip: to simplify the entire process, choose a hosting provider that will allow you to purchase a domain name straight from their website.
Otherwise, you’ll need to modify the domain’s nameservers in order to align your domain name with the hosting. It’s not complicated, though you can simply avoid that by following the suggestion above.
After you’ve successfully purchased your domain and hosting services, your website should be up and running. For now, it is just a blank page, but that’s about to change.
Creating a website for free can be done in many ways. Since you’re reading this post, you’re probably not an experienced web developer who knows how to code in HTML, PHP, or any other website coding language.
WordPress is the most popular (CMS) content management system that allows you to design a site from scratch. The best thing about WordPress is that there are millions of online guides that can help you solve the problems you’ll eventually face.
To install WordPress, access the Cpanel link provided by your hosting company. The ID and the password are usually provided through an email notification.
Sign in and scroll to the bottom of the page.
Click on WordPress
Press the “Install Now” button and wait until the configuration is done.
Great, your WordPress website is up, and now you need to start working on it!
Find an Appropriate Business Theme
The first thing you’ll want to do is search for a relevant WordPress theme (free or paid) that suits your business needs best. Some platforms where you can find such themes are:
- WordPress Themes
When you select a theme, make sure you fully understand your business objectives. Here are the main features that you carefully need to assess before choosing a theme:
- Responsive design (absolutely critical nowadays)
- Clear navigation (helps your users find everything they need)
- Social media integration (you’ll want people to share your content on a consistent basis)
- Contact forms (helps you create email lists)
- Logo and favicon support (important for branding)
- Search bar (especially if you’ll post a lot of content)
- Optimized for SEO
- Ability to integrate website builders like Elementor (makes the website development much easier)
If you choose a theme and start working on it, you will be limited by certain aspects (especially if you don’t know how to modify the code of the theme). For that reason, make sure you research a lot of possible choices before making a decision.
Write the Web Content and Create the Blog Page
Once you’ve chosen and applied a theme, it’s time to prepare your content. Start exploring the WordPress dashboard and read your theme’s documentation. Watch a YouTube tutorial to learn how to create basic posts and pages, how to optimize your menu, and how to integrate a blog section.
When you’re ready to start crafting content, start with the basics:
Of course, your business site will be unique by the time you’re done building it. You don’t have to follow any specific patterns, but you’ll absolutely have to deal with the basics.
Focus on creating highly qualitative content. Make it unique and try to stand out from the crowd. Use a powerful unique value proposition on your homepage to let your visitors know why they need to pay attention.
Include visual content like images, graphics, and videos and balance them with the text. Start exploring the main ways to promote your business website online and then start practicing.
Creating a business website has never been easier. There is a lot of information and specific documentation on the web, and you can leverage it all.
Your website doesn’t have to be perfect at first. Since you’re doing this for the first time, you may come across a lot of challenges. Nevertheless, remember that you can always improve on it. With the right mindset and a great deal of patience, your website will bring your business to the next level!