In choosing a logo, you have to remember that your logo must:
Represent your brand
This does not mean that you need to be literal when it comes to design. For instance, a scoop of ice cream on a cone would be the worst idea for an ice cream parlor. You have to think out of the box and put a little mystery on your logo. Take a look at Amazon’s logo, underneath it, the word “Amazon,” you can see a “smile” that connects a to z, which means they have everything from A-Z. Also, make sure to properly execute the design and tailor fit it to how you want people to see your brand, research all the factors that you need to consider (font, color, target market and express individuality).
Easy to recognize
Most people choose products with familiar branding. You need to think of a design that could leave a mark on people’s minds, just like the golden arches of McDonald’s.
Your logo must be versatile enough to be placed in any type of media, whether it is digital or physical.
Remember that your logo would represent your business for its entire existence. You don’t want to replace your logo that is already well-known to many just because it is becoming out of trend. Updating the logo would be a great idea.
A good company that offers logo creation services could help you create a logo for your business.