You work hard to take the right pictures and edit them, but sometimes you will find that other companies or people use your work free of charge. That’s why it’s very important to protect your images the best way you can, and adding a logo/watermark to them is a very good idea. This will bring you a stellar protection, and it makes it easier to maintain the copyright for your own images.
Keep in mind that you need to have a transparent PNG file in order for this to work!
Start Photoshop and open the file you want to work on
First, you have to open the desired file you want to process in Photoshop. A good idea is to have a high-resolution image, as this is what you need in order to grow your brand properly.
Click the “Open” button and navigate to the folder where the image you want is located.
Go to the File Menu and select Place
Here you will have to find the log file, click on it, and you can start placing it. The logo will be surrounded by a box and various handles that will make its placement faster and easier. A good idea is to change the blending mode to Darker, as the background disappears and you have only the necessary grey and black areas.
In case you want to change the color, you would need to add an Invert layer (go to Layer/New Adjustment Layer/Invert) and here you can add the Invert layer on the logo Layer, hold ALT and then click the line that appears between the layers. You have to select the logo layer and then modify the blend mode to make it Lighten. This makes it easier for you to see the logo if you whiten it up properly!
Rescaling the logo
There are times when the logo scale may not be the one you want. It happens, but there’s an easy fix for that. All you need to do is to hold the Shift key as this will proportionate your Logo adequately. The idea is to click in the logo box, and then you can drag to move it if you want. Once you find the right positioning, you can commit to that particular logo placement.
Scale the logo and move it at the same time
My favorite way to select the layer is to hold CTRL and T together. That will allow you to scale the logo and move it at the same time.
Save the logo as a separate file
Do remember to save the logo once you process it. The idea is that you will most likely want to reuse it for other photos, so it can be a very good idea to save it separately as that can be very handy. Photoshop enables you to create an action that automatically applies the watermark to an image. You can even batch process multiple images and watermark them with your logo.
While a logo won’t automatically stop people from stealing your personal/company images, it will surely make things harder for those that want to steal those images. Thankfully, results can be more than ok if you watermark your photos, so try to do that. It will make it easier for your business to grow since creating your own images boosts your brand’s power and authority!
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