In order to stand out in cut-throat competition, businesses require excellent visual communication, among other things. In this regard, a custom logo reflects the brand identity, communicates the brand message, and projects the business’s values.
You want your brand identity to explain what you do, what you stand for, and how you achieve goals. A business logo appears on presentation decks, social media posts, business cards, marketing collateral, and more. So, you can understand how crucial a logo is for a brand.
If you’ve just started with your logo-making journey, here’s a beginner’s guide to help you through it all.
What Makes a Good Logo?
A remarkable logo is instantly identifiable, conveys the brand’s message, as well as distinguishes you from your competition.
A great logo is professional and converges well with the identity of the company.
Finally, a fantastic logo also has to work in every dimension and in each area of its usage.
A good logo is as follows:
- It is a unique and memorable
- It works at any length and diameter
- It expresses your business identity
- It is ageless
How to create a great logo?
When analyzing your logo possibilities, here are a few fundamental questions to consider:
- In two seconds, can you determine what it is? Will consumers be able to tell what your company does right away?
- Is it straightforward and unforgettable? Will it stay in the minds of your consumers?
- Is it adaptable? Can it be used for all of your company’s requirements?
- Is it ageless, or will you need to redesign it in a few years?
- Is it distinct? Is it distinguishing you from your competition?
- Is it appealing to your target market?
Understanding The Business And Laying Groundwork
The first step in logo designing is to have a clear understanding of the business. What are the values of the business? What does it stand for? Moreover, are there any design instructions that you need to follow?
Answering these queries will help you understand the business and differentiate it from the rest of the market.
You would also need to perform market research to understand how other brands have made their logos and established a presence.
Choose a Theme
By understanding your client’s or your own business’s background, selecting a theme for the logo can become manageable.
Choosing a theme can help you categorize your design and concepts, allowing you to be more focused. Sticking to a theme will also help you streamline work and choose the design that best supports the brand idea.
Sketch a Few Ideas Out
As a creative, you would most likely conjure up a few ideas while researching. It is best to sketch these ideas out to keep the creative juices flowing. It’s up to you whether you want to sketch the designs on your computer and design software or want to go with the old-fashioned way of using a pencil and sketchbook.
It’s okay to sketch out all the ideas you’re getting, no matter if you think they aren’t good enough. With time, you will be able to refine the designs and turn them into great logos.
In case you’re having a creative slump, rest for some time, then go back to research and more logo inspiration.
Simplicity Should Be a Priority
An essential tip to remember as a designer is to keep things simple when it comes to logo making. Since a logo is a way of communication, it is crucial that viewers can understand the concept at first glance and recall it easily. This is why some of the most famous companies have simple logo designs, such as the iconic swoosh of Nike and the bitten apple of Apple.
Selecting Colors
Colors play an essential part in logos. They aren’t just for embellishment; in fact, they represent the brand and are believed to evoke certain emotions in viewers.
Going through Color Psychology can help you understand the impact of colors on people and how important they are for businesses. Afterward, you can match the business profile with the colors that are most appropriate and use them in your design.
If you’re still unsure of the color palette of your logo, you can always check out the client’s website. Your client has incorporated the colors to reflect the brand personality.
Choose Appropriate Typography
Choose an appropriate font that looks good with your logo as well as completes it. There are four types of typographies that you can use to create a unique logo for your brand:
Serif Fonts
Serif fonts give the logos a timeless, even high-end appearance. Serifs are the small “feet” at the bottom of a letter that gives it a vintage appearance. They are very versatile and can go with any style, but they seem very well with vintage, sophisticated, and classic styles.
Sans-Serif Fonts
Sans-serif typefaces are perfect for a modern and clean appearance. They don’t have the small feet that serifs have, giving them an elegant and sleek appearance.
Script Fonts
Script fonts have a handwritten feel to them. There is a tremendous range out there, from exquisite calligraphy fonts to easygoing and subtle typefaces. Incorporate them to help your brand stand out.
Display Fonts
Display fonts use highly styled, colorful typefaces that really capture the eye. You can give the typeface the fun 70s vibe or experiment with other fun characters.
When you blend several logo fonts, your typeface can become extremely effective.
Get Constructive Feedback
Obtain input on the design. Requesting input is usually a good idea. You may ask trusted friends, fellow designers you know, or some of the customers and clients for help. Ask questions like what messaging the logo delivers, whether it suits the brand’s overall image, and whether the design is distinctive and unique.
This article enlisted a few tips for beginners who are about to design a logo for a company. A logo is an important element of branding and is representative of the brand. A great logo design is simple, distinctive, and unforgettable.
We hope that the tips here help you in creating your first logo and lay the foundation for great work ahead.
How Much Should a Quality Logo Design Cost?
If you are asking why do I need a brand identity and how much should a logo design cost? This article is for you! Let’s check the benefits of a professional logo brand design. Keep in mind when designing your brand.
Lead Generation
The first benefit of a killer brand design is the generation of improved leads, in terms of quantity and quality. Strong brands generate excellent word-of-mouth referrals that generate quality leads. After someone does business with you, he/she is likely to spread the word to his friends and relatives who might also be a good fit for your products or services. Great recognition will further translate to more leads because a memorable brand will improve the response rates of your advertising.
A recognizable name, a properly designed logo, and a trusted reputation will send better-engaged prospects to you. That means you will do less marketing and receive more leads.
Faster Conversion of Sales
A strong brand will tell your customers who you are and the products or services you offer. Therefore, your sales teams will not have to explain to your prospective customers what you do. After establishing a good reputation based on the qualities that the customers need in your products or services, the sales process will be smooth.
If your existing customers already love your business, there will be no need to convince them to come back. Further, selling to new customers will be easier after they have heard of the benefits associated with your brand.
While you will still have more things to prove, the branding will address most of the questions and concerns. That will save money and time because your staff will get through many sales calls in a day. So make your calculation and see logo design cost versus your benefits. Furthermore, they will receive fewer after-sales complaints from the customers.
Faster Conversion of Sales
A strong brand will tell your customers who you are and the products or services you offer. Therefore, your sales teams will not have to explain to your prospective customers what you do. After establishing a good reputation based on the qualities that the customers need in your products or services, the sales process will be smooth.
If your existing customers already love your business, there will be no need to convince them to come back. Further, selling to new customers will be easier after they have heard of the benefits associated with your brand.
While you will still have more things to prove, the branding will address most of the questions and concerns. That will save money and time because your staff will get through many sales calls in a day. Furthermore, they will receive fewer after-sales complaints from the customers.
Ramped Up Referrals
The first thing that a customer will do after falling in love with your brand is tell her friends and relatives about it. Research shows that word-of-mouth is among the most effective methods of getting quality customer referrals because buyers prefer personal recommendations to reviews from strangers. That is especially true when shopping online.
Strong brands are known to generate more positive referrals at a higher rate than the less recognizable ones.
Set High Prices
The brand value may feel intangible. However, your returns will increase after it has helped you increase the prices. Most reputable brands manage to set high prices because their customers trust them. Buyers value you for traits like expertise, quality, and excellent services and they will be ready to pay more for them.
A strong brand may also command premium pricing after your customers realize that your products are superior to others in the industry, meaning that you will achieve a luxury status. Many big companies demonstrate this advantage in their daily activities and they have many fans lining up to buy the products under development – many months before the launch.
Save Time and Money in the Long Term
Knowing the areas of your business that take a large percentage of your business is important. Still, you have to identify the most important areas for your business if you want to save money and time in the long term. Every business person would want to choose the cheapest solutions, but without proper branding, it can be hard to stay consistent. You will be forced to change your website, messaging, logo, marketing strategies, and anything else related to your business more often.
In the end, you will spend more money and time than you would have spent in the first place. Constant changes will also affect customer loyalty. So, establish a good brand design if you want to develop a good foundation for your business. That is why you need to consider the logo design cost versus the benefits. Use your brand elements on all your marketing channels, including the website, social media, print media, and business cards.
What is the price of a logo design?
Everyone who owns or helps run a company understands the importance of a unique and effective logo and brand identity. A good logo is capable of representing your business and brand, and as such can have a tremendous impact on your ability to market your products and services effectively.
That being said, the importance of a good logo design is often overlooked. And even when a company does decide to focus on having and using a good logo, they will usually end up overpaying for the creation of it. In most cases, this happens because many companies do not understand the inherent value of a unique logo and as such cannot determine what sort of price is fair for them to pay when acquiring a brand logo (or when hiring a design specialist to create a custom logo for them).
In order to better help you understand how to get a high-quality logo design for your brand without spending too much money, we’ve put together this article explaining how much a quality logo should cost you. Whether it’s a primary logo based on a premade template or a custom logo made fresh by a designer specialist. We hope that you find this information helpful and understand better the cost of logo design.
The Price of Logo Templates
When it comes to business logo design, you don’t always need something intricate; more often than not, a distinctive design unique to your company will be more than enough to help to promote your brand and stand apart from the competition.
That being said, many companies charge hefty fees for the use of even the most simplistic logo templates. Quite a number of companies, for example, will charge up to one hundred dollars for a basic logo that contains just a simple image along with your company name. In comparison, DesignFreeLogoOnline offers a wide selection of high-quality templates, created by professional logo designers, available for only $29 for the basic package. If you want to go to an HD level it’s only $79.
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Uniqe, Handmade Logo Design Ideas to choose from
Professional logo designers created high-quality, ready-to-use logo templates to choose from a catalog. With more than 1,000 professional symbols, it’s easy to find the perfect template for your business.
Logo creation is made easy with the free logo maker tool
Design Free Logo Online made the presence of logo creation extremely easy with the Online Logo Maker tool. It’s easy to use the logo creator to design a logo with flexible color options, premium fonts, and limitless emblem possibilities.
Furthermore, for an additional fee, you can upgrade to an HD design package that will offer you a vector logo file, with unlimited size and fully editable files. You can use it for your website, Twitter, Facebook, T-shirts, billboards, business cards, and much more!
Hiring a Designer Specialist
When it comes to creating a truly impressive custom logo, sometimes you simply need to hire a graphic designer specialist to help you. But how much should a logo design cost when you hire the services of a designer?
Some companies charge hundreds of dollars at minimum for simply a design consultation; other logo designers will charge a bit less. In comparison, DesignFreeLogoOnline charges only $249 to work together with a brand specialist, and world-class logo designers, and create a unique Custom Logo Design specific to your needs.
Additionally, when you hire our custom design services, you will receive not just a high-quality custom logo but also an exclusive logo certificate that will cover the design copyrights related to that specific logo design; this certificate guarantees that the logo you receive is owned solely by you. View Custom Logo Design packages.
Conclusion
No matter if you are the owner of a small home business or an experienced entrepreneur owning a large company, when it comes to logo design, the most important thing to remember is that your logo should be memorable. So when you consider your logo design cost, take all the pros and cons and make a wise decision. Start branding your business and create a logo on your own.
Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online cannot and will not be held liable for any action taken as a result of using the information in this article.
