This way you can adjust your content further and further. You can also find out what your target audience wants by actively searching for their questions: ask your customers directly or visit forums and social media sites where your (potential) customers ask questions.
Step 2: Move yourself into the perception of your target group
Customers first search extensively online for general information about a particular subject. Only 3% are looking for a specific product. The point is therefore that you know how to link the information your target group searches to your product or service. For example, if you sell purple ballpoints, it is tempting to write purple ballpoint pens straight away. It is better to focus your content on information that people were already looking for, and that is probably ballpoints in general.
Step 3. Plan ahead for a longer time
Do not think every week: “What will I be blogging this week?”, But plan ahead. You can even do this half a year ahead. So make a list with all your ideas for topics you are about to blog about. Put these topics in a list, for example in Excel or the Google Drive spreadsheet. Here’s how you proceed as follows: In the first column, you place the title or description of the idea. In the second column, you make notes of the things you thought about when you invented the concept. In the third column, you place the delivery date, and in the last column the publication date.
Step 4. Follow this formula for business blogs
You have found the right topics to blog about. You know that your target group (probably) finds this content interesting. You have placed all your subjects in an editorial calendar. It’s time to really start writing!
But how do you proceed with your business blog?
Here is a great formula for business blogs, and it’s all right:
- Determine the purpose of your blog post. Is there a call to action? Or is it purely to get a click with your readers by giving them something useful?
- Formulate the problem of your customers or what they want to know (and why they are going to read this blog post).
- Process questions in your blog post. Questions you address your customer and where you can offer the solution. By asking you can make your solutions and content even more relevant for the customer. This way you actively involve them, you invite them to respond to them, and you immediately know where their problems and questions are. Two birds with one stone!
- Place your chosen search terms strategically in the text. This way your target group will find you faster in Google. To find out what the best search terms are to use in your blog posts, you can research a keyword. There is a wide range of (free) tools for this.
Managing Your New Business Blog
Visitors to your website are the main reason you should start blogging for your company. New relevant content will provide Google bots with a good reason to visit your site and include it in their searches. After creating a website, the following five tips will help you manage it.
1. Post Consistently
There are no standard rules when it comes to blog posting. You can choose to post once per day, twice per week, or even once per month. However, you have to ensure that the posting is consistent so that your target audience can know when to expect new content from you.
2. Research Keyword Phrases Before Blogging
You will have to research every keyword or key phrase before using it in your blog. This will allow you to write for key phrases that people would search for. You may spend many hours writing on topics or keyword phrases that may not bring more traffic to your company website if you fail to do that. So, you have to optimize every blog post for phrases that your target audience is searching for.
After finding the right keywords and key phrases for your blog, you have to ensure that they are in the markets you are targeting. For example, if your company sells shoes locally, you will have to research until you find a keyword that your company can compete in. Use the offered free keyword planners to select the best keywords.
3. Publish Long-Form Blogs for Your Company
Some individuals consider blog posts over 700 words to be long-form content while others believe that any content below 1,800 words is short-form content. For the sake of our arguments, let us assume that long-form blog posts are those above 1,200 words.
Despite what most content marketers believe, most readers crave meatier content and publishers are choosing it because the search engines reward it. Long-form blog content allows you to incorporate many keyword phrases into your content. That increases the keyword density of your content and increases organic traffic from the search engines.
4. Include Logos, Pictures, and Infographics in Your Blogs
Images and infographics have a great effect on the reader. Unfortunately, most people believe that the words are the most important when creating blogs for their business.