Step 2: Move yourself into the perception of your target group
Customers first search extensively online for general information about a particular subject. Only 3% are looking for a specific product. The point is therefore that you know how to link the information your target group searches to your product or service. For example, if you sell purple ballpoints, it is tempting to write purple ballpoint pens straight away. It is better to focus your content on information that people were already looking for, and that is probably ballpoints in general.
Step 3. Plan ahead for a longer time
Do not think every week: “What will I be blogging this week?”, But plan ahead. You can even do this half a year ahead. So make a list with all your ideas for topics you are about to blog about. Put these topics in a list, for example in Excel or the Google Drive spreadsheet. Here’s how you proceed as follows: in the first column, you place the title or description of the idea. In the second column, you make notes of the things you thought about when you invented the concept. In the third column, you place the delivery date and in the last column the publication date.
Step 4. Follow this formula for business blogs
You have found the right topics to blog about. You know that your target group (probably) finds this content interesting. You have placed all your subjects in an editorial calendar. It’s time to really start writing!
But how do you proceed?
Follow this formula for business blogs, and it’s all right:
- Determine the purpose of your blog post. Is there a call to action? Or is it purely to get a click with your readers by giving them something useful?
- Formulate the problem of your customers or what they want to know (and why they are going to read this blog post).
- Process questions in your blog post. Questions you address your customer and where you can offer the solution. By asking you can make your solutions and content even more relevant for the customer. This way you actively involve them, you invite them to respond to them, and you immediately know where their problems and questions are. Two birds with one stone!
- Place your chosen search terms strategically in the text. This way your target group will find you faster in Google. To find out what the best search terms are to use in your blog posts, you can research a keyword. There is a wide range of (free) tools for this.
Hopefully, the tips above can help you to create a quality business blog.