Are you running an eCommerce business?
Do you know how big is the eCommerce world? How many online stores there are in the world?
According to LEMONSTAND, there are 12-24 (and more) million eCommerce stores selling products online around the world.
It’s not easy to position yourself in front of your target audience.
Content marketing can help you. Or you’ve heard this phrase, “Content is King.” Right?
I hear you ask what’s content marketing – it’s all about creating and distributing the quality and relevant information to communicate (or engage) with your audience.
Content is the soul of all forms of your marketing channels. Ian Lurie, CEO of Portent Inc. put it best:
“Content isn’t ‘stuff we write to rank higher or infographics or long-term articles.’ Content is anything that communicates a message to the audience. Anything”
Wondering how content marketing benefit your business?
Imagine the following conversation between two people (in your target audience):
John: “Hi, did you see that awesome post on the AWS blog?”
Kat: “No. What’s the AWS?”
John: “It’s a platform created by Amazon that provides cloud computing services. I’ll send you link…”
See content give people something to talk about. The best part?
To make your content marketing successful, you don’t need a big budget or a large team.
In this article, you’ll find 7 proven content marketing tips to make it work for your business.
Tips to Make Content Marketing Work for Your eCommerce Store
1. Understand your customers and market
To create solid content for your eCommerce business, you first must understand your targeted customers and market to tailor your content accordingly.
Can you create relevant content before you know who your targeted audience is?