Are you running an eCommerce business?

Do you know how big is the eCommerce world? How many online stores there are in the world?

According to LEMONSTAND, there are 12-24 (and more) million eCommerce stores selling products online around the world.

It’s not easy to position yourself in front of your target audience.

Good news?

Content marketing can help you. Or you’ve heard this phrase, “Content is King.” Right?

I hear you ask what’s content marketing – it’s all about creating and distributing the quality and relevant information to communicate (or engage) with your audience.

Content is the soul of all forms of your marketing channels. Ian Lurie, CEO of Portent Inc. put it best:

“Content isn’t ‘stuff we write to rank higher or infographics or long-term articles.’ Content is anything that communicates a message to the audience. Anything”

Wondering how content marketing benefit your business?

Imagine the following conversation between two people (in your target audience):

John: “Hi, did you see that awesome post on the AWS blog?”

Kat: “No. What’s the AWS?”

John: “It’s a platform created by Amazon that provides cloud computing services. I’ll send you link…”

See content give people something to talk about. The best part?

To make your content marketing successful, you don’t need a big budget or a large team.

In this article, you’ll find 7 proven content marketing tips to make it work for your business.

Tips to Make Content Marketing Work for Your eCommerce Store

1. Understand your customers and market

To create solid content for your eCommerce business, you first must understand your targeted customers and market to tailor your content accordingly.

Can you create relevant content before you know who your targeted audience is?

Content Marketing Work for Your eCommerce Store

Ask some questions to yourself: Who are my current customers? Who is my competitor? Does your product (or service) solve a problem? What your audience really wants to hear about?

Take a look at your Google analytics and Facebook insights to find out your audience taste.

Creating a buyer persona is a great way to understand your customers. Xtensio provides a free and easy-to-use buyer persona creator. Ecommerce SEO agency helps you if you don’t want to make any mistake.

To create solid content for your eCommerce business, you first must understand your targeted customers and market to tailor your content accordingly.

Can you create relevant content before you know who your targeted audience is?

Ask some questions to yourself: Who are my current customers? Who is my competitor? Does your product (or service) solve a problem? What your audience really wants to hear about?

Take a look at your Google analytics and Facebook insights to find out your audience taste.

Creating a buyer persona is a great way to understand your customers. Xtensio provides free and easy-to-use buyer persona creator. Ecommerce SEO agency helps you if you don’t want to make any mistake.

2. Create a Content Marketing Strategy

You wouldn’t get in a car and drive without an end destination; you’d be wasting fuel.

Right?

Content marketing strategy provides a roadmap for your content. You need a definite plan and you need to be consistent with it.

How can you develop a content marketing strategy?

Set your marketing goals, Identify the buyer’s journey, come up with content ideas, content creation, and auditing.

3. Send Automated Personalized Email Campaigns

No doubt, email is the most effective and popular channel for driving revenue for your eCommerce store today.

Why?

72% of consumers prefer email as their source of business communication.

Email allows you to send targeted and personalized messages to your prospects and customers.

When it comes to sending the right content to the right people at the right time, email automation always wins.

As an eCommerce store, you must send automated personalized emails to spike your conversion rate. Here are some automated emails to start:

  • Welcome email series.
  • Shopping cart abandonment emails
  • Post-purchase follow up email
  • Re-engagement emails to inactive subscribers
  • Product recommendations
  • Updates and information

Here you can see an example of an eCommerce welcome email from Brooklinen:

eCommerce welcome email from Brooklinen

4. Visual Content

“A picture is worth a thousand words”

Ever heard this phrase?

So true!

Visuals have the power of grab someone’s attention and educate them in a more interesting way.

Venngage surveyed over 300 online marketers and 41.5% marketers said that infographics and other original graphics had the highest engagement.

As an eCommerce business, you must use the power of visual content in your content marketing strategy. It makes a difference in how consumers shop. Visuals like videos, images, and infographics tell a story in a short time and in a more human way.

Watch this product description video from Kelty:

5. Build Relationship with Right Influencers

Whether you’re a big brand or a small eCommerce store, building relationships with influencers in your industry can help you to build an online presence and drive customers to your store. People value the opinions of real people.

Meetup is the great platform to find a meetup near you

Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer.

Social media is a quick and effective way to connect with your industry leaders, share their content, show your love, and ask their opinions. Attending in-person meetups and conferences is also a great way to build a personal relationship.

Meetup is the great platform to find a meetup near you.

6. Make your sales page irresistible

Probably you’ve seen some different sales page formulas on the Internet. I think no formula is good or bad. Different formulas give you different results – you just need to test what works best for your audience.

You just have to remember some important elements of an effective sales page.

  • An attention-grabbing headline which talks to your audience.
  • The promising first paragraph that generates curiosity.
  • Tell a story because people connected with them emotionally.
  • Make your sales copy easily readable.
  • An irresistible offer they can’t ignore.
  • Show some testimonials or proofs.
  • A solid call-to-action button that encourages them to buy.

Let’s take a look at Foodable Sugar Detox sales page:

Foodable Sugar Detox sales page
email from Modcloth

7. Giveaways are quite attractive

What inspires a person to buy?

Gifts, incentives, special discounts, and perks.

Giveaways make people feel special and encourage them to buy from you – It will improve your conversion rate.

Start sending irresistible offers to your customers and prospects. Check out this email from Modcloth:

I hope you find these ways helpful. Now it’s your turn – do you want to share something here? Or do you have any query?

Author Bio:

Kunjal Panchal is a former SEO Analyst turned digital marketing consultant with an exposure of more than a decade in the Internet marketing industry. She specializes in targeted traffic, conversions and lead generation. She uses her laser-focused knowledge to help start-ups and SMBs achieve online success by being more digital-focused. She has shared her inputs on high-end publications like Search Engine Journal, Entrepreneur and many more. Catch her on Twitter and LinkedIn.