If you are trying to build a YouTube channel from scratch, it might feel like facing an uphill battle. However, with the right strategies, you can make your channel stand out and attract loyal viewers.
This post walks you through some proven methods that will help you grow your YouTube channel without feeling overwhelmed.
OVERVIEW
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Starting with a Smart Content Strategy
First and foremost, you need a solid content strategy!
Think about what kind of videos you want to make. Who is your target audience? Define your niche and then stick to it. This may help in building a consistent brand that your viewers will recognize easily.
As the second largest search engine after Google, keywords matter a great deal on YouTube as well.
You can use tools to find low-competition, high-search volume keywords for your video titles, tags, or descriptions. Using the right keywords will improve your discoverability and help you attract a wider audience.
Optimizing Your Channel
Optimizing your YouTube profile can make a significant difference in how easily people find your content. Here is what you can do
- Ensure the “About” tab is filled with the requisite info
- Add relevant keywords so that YouTube knows what your channel is really about. Also, use the words that potential subscribers may be searching for
- Choose a channel name that reflects your niche
- Make your profile banner and thumbnail images visually appealing and professional.
A visually strong identity will be very helpful in attracting, retaining, and growing your subscribers.
Creating Attractive Thumbnails and Titles
The thumbnail is often the first thing people see when scrolling through YouTube. If yours stands out, you might have just convinced them to stop scrolling and check out your content.
Use vibrant colors, clear images, and readable text to make thumbnails that demand attention. A custom thumbnail has a greater chance of boosting your click-through rate for the videos.
Make your title clear and compelling. Avoid using generic titles. For instance, instead of writing “How to Cook Pasta,” you can try something like “Five quick and easy pasta recipes in ten minutes.” This tells the viewer right away what to expect from your video.
Making Long-Form Videos
You may be surprised, but long-form videos tend to perform better than short ones. It is because they have a better chance of keeping the viewer engaged for a longer time.
YouTube also rewards longer videos with better visibility and ranking. So, to begin with, aim for videos that are at least ten minutes long.
But do not just make longer videos for the sake of it! Make sure your content holds the audience’s interest throughout. Use storytelling, a mix of visuals, and lots of useful information to keep your viewers engaged.
Making YouTube Shorts
YouTube Shorts are a great way to reach out to new audiences and grow your channel quickly.
These 60-second or less videos are featured prominently on the platform’s homepage. Hence, when you upload engaging shorts related to your niche, you can increase your exposure and drive more traffic to the main videos.
Consider repurposing content from longer videos or making new clips to pique curiosity. The intent should be to offer value in a very short time and prompt the audience to take action and check out your full videos.
Promoting Your Channel
Your channel’s growth also depends greatly on how you promote your content across different platforms. Share your videos on other sites that your target audience uses, and also join niche communities to get your content in front of the right people.
You can also buy YouTube subscribers from reputable platforms like socialwick.com to give your channel an upward initial push.
This will help increase your presence, especially if you are starting from scratch. As more people engage with your content, YouTube’s algorithm will recommend them to others, thereby helping you grow further.
Making Playlists to Increase Views
Playlists are quite underrated but very helpful for growth. You can group your videos into relevant playlists and encourage viewers to watch more content from your channel.
If you have been on YouTube for some time, you would know that it rewards longer session time- how long viewers stay on YouTube after watching your videos and playlists is a great way to boost this.
Engaging With Your Audience for Community Building
Lastly, we cannot emphasize enough the importance of engagement! If your viewers feel a connection with you, they are more likely to return and share your content. Hence, take time to respond to your audience and also ask them to subscribe at the beginning or end of each video you post.
Also, running live streams or having Q&As or general chit chat sessions is a great way to engage with the audience and make them feel a part of your journey.
Final Thoughts
If you are trying to make it big on YouTube, you must be prepared to put in the effort and practice patience and persistence. No major channel is built overnight, and it may take considerable time to make your presence noticed and attract a dedicated audience.
The post highlights some of the many tactics you can employ to build a loyal audience. But always remember the importance of engagement and do not just focus on views.
Over time you will experience a growth in your subscribers as these casual viewers will convert into a loyal community with your efforts.
Disclaimer: This article is not intended to replace expert advice. By using Design Free Logo Online website, you acknowledge that we are not responsible for any actions made as a result of utilizing the information.
