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Starting a new business of your own can be a challenge for the entrepreneur. One of the first steps is to do a research and marketing and a business plan. You need to select a business name and a slogan. Next is to register your business name and get all the licenses and permits. Planning your location, finance options and so much more. One of the most important steps when opening a new business is branding it to the eyes of potential customers, the people who will buy your products or services.
What is branding?
Branding your company is creating an image that your customer will remember. Your brand is your promise to your customers. It is in words as your company name and slogan and it is visual as your logo design and all the advertising materials.
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).
When they look at your letterhead, hold your business cards, receive an email from you or browse your website, they will know from the first look it is your company. They will look at your brand and understand what your company is offering as a service or a product.