A good logo design may land you the job for the time being. But, its presentation can get you the pay you want, establish your authority, and take you to a new level of your designer career.
Now, pause and imagine your reaction if you were to receive an iPhone in a plastic bag-one of the premium phones sold without a case or box. Well, that’s how your client feels receiving the finished product lacking a proper presentation.
You see, the designs you create are a product offered to your clients. However, the presentation you give is the packaging. Together, these two components can open a door of opportunities!
So, today, we have compiled this comprehensive guide to effectively present logo designs using brand mockups. Some key aspects addressed includes:
Let’s take your logo design presentation to the next level!
Logo Design Presentation – The Errors We Make
Traditionally, the concept of logo design presentation had remained limited to emails and cold pitches. Designers would attach their logo designs to an email, ask the client to review them, and that’s it!
Well, while this may have worked fine for many, it is an example of a flawed logo design presentation today. You see, times have changed and so have the approaches towards work.
Today, clients do not have the time to study and evaluate the designs in much detail. They require finished, finalized, and perfect logos in a single go. So, does this mean only experts can thrive well in a good presentation? Certainly not!
Even beginners can ace the art of logo design presentation by taking the lead in the project. As a designer, you need to consider yourself as the problem solver of the client.
Understand the issue of the customer, interpret the ideas he has, and try to offer him a solution driven by your artistic direction. Take hold of the creative vision and explain it to the client.
This particular way prevents you from making one of the most common mistakes; creating multiple variations and asking the client to choose. It gives the impression that you as a designer do not have an understanding of their needs and require assistance.
Another mistake is attaching the logo designs to the email for the client to approve. The lack of logo explanation and context leads the buyer into thinking that the logo isn’t complete. Plus, there are likely to misunderstand the use of elements and ask for more revisions than required.
Well, what’s the solution to making your logo design presentations? It is simply the use of quality brand mockups! Read more to unravel.