Getting a business started requires nerves of steel and lots of creativity. Choosing the field of business is must and thus, it dictates what logo you are going to use. The company logo is more than just some pretty colors and some writing. The logo is, essentially, your company image. A company logo is a mirror that reflects your activity and the services you provide. Below, we listed 10 reasons why you should choose a good logo for your business.
Style of writing
Your competitors will want this advice too. Making your logo to stand out may be the key to be recognized on the market. Not too complicated, but not so simple. At first glance, the customer will need to know what they are facing with. If the writing is twisted and messy, they won’t even bother. Don’t try getting too funky with the font. That will make the potential customer think that you’re not serious.
Choosing the right colors
As per above, the colors will do just the same. If there are many colors and all of them are twisted and messy, you will end up with a rainbow rather than a logo. As a matter of fact, people react faster to color than text. Also, watch out for blurry edges or blurry images. From a distance, these aspects are almost unnoticeable, of course. But once you get closer to the building and the blurry logo stands high, you may be deterred from entering the building.
Use simple shapes that are easy to follow. If the shape is indistinguishable, it may be a proof of originality and outside-the-box thinking. But beware; don’t go too twisted like a 3-year-old kid’s drawing, unless your business is a kindergarten.
Keep it professional
The clearer the logo, the better. Again, a messy logo won’t do anything but to scare away your customers. If the logo is not rendered correctly, the customer will choose another company with the same services for sure.
And above all, they will think that you have no time for a proper logo, let alone for the customer. So, a suit and tie will do for you as a person, but as a company, the suit and tie is your logo.
Customers will be loyal to you and your logo as well. They will associate the services they need with you and your logo. Even if across the street there is a company that provides the same services as you – they will associate the services with your logo. So make it stand out and speak for itself. The customer will connect with your logo as well on your business cards.
Social media and internet
More and more people search the web for answers. And the answer may be your company. Promoting your business should be with your logo first. Spread the news that your business is the answer to what they are looking for. Buy Instagram followers and advertise your logo everywhere. Imagine your logo as a key that opens a large number of possibilities to establish a bond between you and the customer. Even flyers and postcards with your logo make a huge impact on the market.
The logo is you
It may sound weird, but when you design your logo, you are practically representing yourself. A Good Logo will speak on your behalf. Just make sure that the logo is speaking the right thing. So, make the logo reflect your personality as much as possible. Passionate about something? You may include something in the logo as well. For example, a well-known BPO company used a spade as a logo because the CEO was a poker enthusiast.
Spread the message
The logo delivers a message on your behalf at first glance. Your area of expertise will need to fit in the logo somehow, or better, attach some keywords to the logo (e.g. Business – Devotion – Professionalism). The customer will automatically link these keywords to your company and recommend you as trustworthy.
Also, if a slogan is available as well, you can include it in the logo. The impact will be far greater than a simple name.
Your logo is yours and only yours. It defines you as a person and not only. Logos are usually unique, so keeping it personal is the best way to go. Or doing it a trademark will save you some nerves of getting wrong credits for something you didn’t do.
Not everybody likes changes. But in a business, things change quite fast. So in order to keep up with the changes, you should consider a logo change. If you add certain assets to your business, you might as well show that in the logo too.
But there is a catch. If you change to logo too much, some customers will vanish, thinking the company vanished as well. So don’t redecorate too much – or if you really want to, advertise your company again on all social media and newspapers.
The designer knows best
Your logo ideas will come to life with the help of a designer. Or if you got the skills needed, you can do it on your own using certified tools. Be sure to state everything you want for the designer to make. The type of business you’re starting will be a first clue for the designer. With this planned, he gets ideas and he will share them with you. But first, you must keep in mind the above steps. Those steps will make the difference between losing the logo battle or winning it.
To conclude the above, your company lives with your logo held high. Your employees will wear your logo on their lanyards, or on their shirts and everybody will see that. Wearing the logo of your company is a sign of pride. And also, do not be afraid of change if you already own a logo for your company. Everybody needs a fresh start and a clear mind full of ideas.