Social media and internet
More and more people search the web for answers. And the answer may be your company. Promoting your business should be with your logo first. Spread the news that your business is the answer to what they are looking for. Buy Instagram followers and advertise your logo everywhere. Imagine your logo as a key that opens a large number of possibilities to establish a bond between you and the customer. Even flyers and postcards with your logo make a huge impact on the market.
The logo is you
It may sound weird, but when you design your logo, you are practically representing yourself. A Good Logo will speak on your behalf. Just make sure that the logo is speaking the right thing. So, make the logo reflect your personality as much as possible. Passionate about something? You may include something in the logo as well. For example, a well-known BPO company used a spade as a logo because the CEO was a poker enthusiast.
Spread the message
The logo delivers a message on your behalf at first glance. Your area of expertise will need to fit in the logo somehow, or better, attach some keywords to the logo (e.g. Business – Devotion – Professionalism). The customer will automatically link these keywords to your company and recommend you as trustworthy.
Also, if a slogan is available as well, you can include it in the logo. The impact will be far greater than a simple name.
Your logo is yours and only yours. It defines you as a person and not only. Logos are usually unique, so keeping it personal is the best way to go. Or doing it a trademark will save you some nerves of getting wrong credits for something you didn’t do.
Not everybody likes changes. But in a business, things change quite fast. So in order to keep up with the changes, you should consider a logo change. If you add certain assets to your business, you might as well show that in the logo too.
But there is a catch. If you change to logo too much, some customers will vanish, thinking the company vanished as well. So don’t redecorate too much – or if you really want to, advertise your company again on all social media and newspapers.
The designer knows best
Your logo ideas will come to life with the help of a designer. Or if you got the skills needed, you can do it on your own using certified tools. Be sure to state everything you want for the designer to make. The type of business you’re starting will be a first clue for the designer. With this planned, he gets ideas and he will share them with you. But first, you must keep in mind the above steps. Those steps will make the difference between losing the logo battle or winning it.
To conclude the above, your company lives with your logo held high. Your employees will wear your logo on their lanyards, or on their shirts and everybody will see that. Wearing the logo of your company is a sign of pride. And also, do not be afraid of change if you already own a logo for your company. Everybody needs a fresh start and a clear mind full of ideas.