Instagram Reels, Stories, and IGTV- this can be confusing when you wish to reach out to the targeted audience and boost lead conversions for your business. When you are working with Instagram, the obvious question comes to your mind- when should you use Instagram Reels instead of IGTV and Instagram Stories? The second question that comes to your mind is, what sort of content will do well on Instagram Reels when you compare it to the other two options?
When it comes to Instagram Stories, they are a string of temporary videos. They expire after a short duration of time. IGTV are videos with a longer form, and they can be edited and produced. Instagram reels are short videos that stay on your profile for an indefinite time. They can also be presented to your audience as a full series. Each video stands on its own in the feed.
When it comes to Instagram Reels, they are the perfect place where you can share behind-the-scenes and fun insights into your business brand and yourself. They are quite casual and unrehearsed when it comes to showcasing your services and products. Their casual format helps you mitigate some of the tensions and pressures that live video performances or create and edit a complete business video.
Given below are some tips to help you get increased engagement on all your Instagram reels:
Optimize the native tools on Reels to create your video
Instagram Reels with tools for editing, visual effects, and music to enhance your videos and their appeal to your targeted audience. Instagram recommends you use them for your business. If you have been on Instagram for a long time, you will notice that they will promote it to you once they introduce a new feature.
When you use this latest feature and the tools related to it, you boost your overall exposure. Therefore, to optimize your reach to the targeted audience, record, add effects and edit your Instagram Reels from the app itself over uploading a video that you might have recorded earlier elsewhere.
Keep the Instagram Reels native in appearance
Instagram Reels will not work well if they do not have a native look. These Reels should be recorded with your smartphone’s full screen in a horizontal or vertical orientation mode over being encased in another frame that has been set horizontally or has been squared off.
Now, if you want to repurpose another video created elsewhere other than your Instagram Reel, it will take a bit of hard work, and the results might not be what you expect. The case is like posting a Facebook status on Twitter. It is prudent to record the video on the Instagram app itself and not with a watermark from a different social media platform. Native reels will invoke more free likes for IG with success.
Pull your viewers in immediately
Like video content that you find on other social media channels. The first couple of seconds of the Instagram reel you create is very important. You should say something or even do something that immediately stops the viewer and invokes them to watch you. This can be a sticker on the top edge or some flashing text. The first words you speak are vital, and it should compel the viewer to stop what they are doing to listen to you speak.
Keep your viewers engaged with creative transitions and edits
As a business brand, you might believe that 15 seconds is perfect for anyone to watch your video. However, studies have revealed that 15 seconds can be too much time for them to keep watching a boring video. To hold the viewer’s attention for a longer duration, you should add in some interesting edits and transitions that are creative to keep them engaged with your reel.
When it comes to incorporating edits in the video, this can be simple. You can stop and start the video recording to create a cut. A cut is a very simple and abrupt transition from a single scene to another. It can be deployed for repositioning yourself on camera, like recording from a different angle or zooming in on yourself or the subject. This is done in a way that is abrupt and does cause your eye to jump a little. However, this slight jump helps the eyes to retain focus on the video to keep viewers engaged for a longer duration.
When it comes to transitions, they are a little difficult as you are attempting to do more than just cut off one scene and move into the next. You can try making one scene melt into another or attempt a transition successfully in tricking the eye so that people stay tuned to the video to know what will happen next.
Leverage questions and answers into your Instagram Reels
If you are looking for consistent content ideas for your reel, you can start with a Q&A session and ask your viewers to leave their questions in the comments section. In this way, you can get semi-related content to make Instagram reels for a long time. Moreover, this Q&A session will have more and more users returning to you to get their questions answered. In this way, you will invoke a regular flow of inbound traffic as viewers will come back repeatedly to get the answers to the questions they have posted.
Therefore, when it comes to Instagram Reels and using them for your business brand, keep the above points in mind. Reels are an effective way for you to offer invaluable advice and tips on any subject under the sun. Once you begin giving away advice, you will find that viewers will keep on coming back to you for more. Make sure you have a call to action or a CTA in your Instagram reel so that viewers can directly ask you questions they answer for.