• Essential Content Writing Tips

What Sort Of Content Works The Best on Instagram Reels?

Instagram Reels, Stories, and IGTV- this can be confusing when you wish to reach out to the targeted audience and boost lead conversions for your business. When you are working with Instagram, the obvious question comes to your mind- when should you use Instagram Reels instead of IGTV and Instagram Stories? The second question that comes to your mind is, what sort of content will do well on Instagram Reels when you compare it to the other two options?

Experts speak

When it comes to Instagram Stories, they are a string of temporary videos. They expire after a short duration of time. IGTV are videos with a longer form, and they can be edited and produced. Instagram reels are short videos that stay on your profile for an indefinite time. They can also be presented to your audience as a full series. Each video stands on its own in the feed.

When it comes to Instagram Reels, they are the perfect place where you can share behind-the-scenes and fun insights into your business brand and yourself. They are quite casual and unrehearsed when it comes to showcasing your services and products. Their casual format helps you mitigate some of the tensions and pressures that live video performances or create and edit a complete business video.

Given below are some tips to help you get increased engagement on all your Instagram reels:

  1. Optimize the native tools on Reels to create your video

Instagram Reels with tools for editing, visual effects, and music to enhance your videos and their appeal to your targeted audience. Instagram recommends you use them for your business. If you have been on Instagram for a long time, you will notice that they will promote it to you once they introduce a new feature.

When you use this latest feature and the tools related to it, you boost your overall exposure. Therefore, to optimize your reach to the targeted audience, record, add effects and edit your Instagram Reels from the app itself over uploading a video that you might have recorded earlier elsewhere.

  1. Keep the Instagram Reels native in appearance

Instagram Reels will not work well if they do not have a native look. These Reels should be recorded with your smartphone’s full screen in a horizontal or vertical orientation mode over being encased in another frame that has been set horizontally or has been squared off.

Now, if you want to repurpose another video created elsewhere other than your Instagram Reel, it will take a bit of hard work, and the results might not be what you expect. The case is like posting a Facebook status on Twitter. It is prudent to record the video on the Instagram app itself and not with a watermark from a different social media platform. Native reels will invoke more free likes for IG with success.

  1. Pull your viewers in immediately

Like video content that you find on other social media channels. The first couple of seconds of the Instagram reel you create is very important. You should say something or even do something that immediately stops the viewer and invokes them to watch you. This can be a sticker on the top edge or some flashing text. The first words you speak are vital, and it should compel the viewer to stop what they are doing to listen to you speak.

  1. Keep your viewers engaged with creative transitions and edits

As a business brand, you might believe that 15 seconds is perfect for anyone to watch your video. However, studies have revealed that 15 seconds can be too much time for them to keep watching a boring video. To hold the viewer’s attention for a longer duration, you should add in some interesting edits and transitions that are creative to keep them engaged with your reel.

When it comes to incorporating edits in the video, this can be simple. You can stop and start the video recording to create a cut. A cut is a very simple and abrupt transition from a single scene to another. It can be deployed for repositioning yourself on camera, like recording from a different angle or zooming in on yourself or the subject. This is done in a way that is abrupt and does cause your eye to jump a little. However, this slight jump helps the eyes to retain focus on the video to keep viewers engaged for a longer duration.

When it comes to transitions, they are a little difficult as you are attempting to do more than just cut off one scene and move into the next. You can try making one scene melt into another or attempt a transition successfully in tricking the eye so that people stay tuned to the video to know what will happen next.

  1. Leverage questions and answers into your Instagram Reels

If you are looking for consistent content ideas for your reel, you can start with a Q&A session and ask your viewers to leave their questions in the comments section. In this way, you can get semi-related content to make Instagram reels for a long time. Moreover, this Q&A session will have more and more users returning to you to get their questions answered. In this way, you will invoke a regular flow of inbound traffic as viewers will come back repeatedly to get the answers to the questions they have posted.

Final word

Therefore, when it comes to Instagram Reels and using them for your business brand, keep the above points in mind. Reels are an effective way for you to offer invaluable advice and tips on any subject under the sun. Once you begin giving away advice, you will find that viewers will keep on coming back to you for more. Make sure you have a call to action or a CTA in your Instagram reel so that viewers can directly ask you questions they answer for.

What Sort Of Content Works The Best on Instagram Reels?
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Essential Content Writing Tips To Create Great Content

Nowadays, the demand for content writers is very high. This is because we live in an age that is heavily dependent on fast-paced and well-researched informational content. Examples of content that you can easily access are blog posts, social media posts, video or audio recordings, and many others. Many businesses even offer content writing services today because of the substantial demand.

But simply writing for the sake of content is not enough. There are essential things that you need to know in order to produce great online content that people would actually find useful, as well as enjoyable.

Below is a list of some essential content writing tips that can help make you an effective content writer:

  1. Do Thorough Research On The Topic

Researching is an absolutely vital part of content writing. Extensive knowledge of what you are writing about will be reflected in the way you craft your sentences. Support your claims by providing proof from reliable sources and present only trustworthy information so as not to lead your audience astray. This will also allow you to gain the trust and confidence of your readers.

In addition to that, conducting excellent research will also provide you with the ability to present new information on common topics. This can be very helpful for many readers as they will be able to discover something new about an old topic.

  1. Focus On One Message

Good research will become futile if you are not able to clearly communicate your points. It is important that you present all the information on hand in one clear and cohesive post. Scattering your ideas all over the place will simply confuse your reader and discourage them from reading further. You not only lose an audience, but this can also negatively impact you as an author. Keep your main message in mind and avoid digressing.

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  1. Write A Creative Attention-Grabbing Headline

The headline is the first thing people see and, for some, this might determine whether or not they want to read the rest of your article. A good three seconds is all you have in order to invite someone into what you have written. Create headlines that will immediately spark curiosity or stir up some kind of emotion among your readers, which will make them want to know more.  Titles with “How To” or lists are effective attention-grabbers. Also, avoid using long titles that practically give away or summarize your content. Simply give them a teaser that they will not be able to resist.

  1. Be Able To Adapt

This quality is often overlooked by many writers. As a content writer, it is very important that you are easily able to adapt to various subject matters by employing different yet unique voices that can deliver the proper tone of the article. Aligning the tone of your content with your target audience and brand image is an effective way of communicating, so make sure to keep these important factors in mind when writing. When you are able to quickly adapt to new styles while meeting tight deadlines at the same time, you will become very valuable as a content writer. Update yourself with the emerging trends and, as mentioned, always do your research.

  1. Have A Clear Understanding Of SEO

A well-researched and well-written article will not be effective if readers won’t be able to find it online. This is where search engine optimization (SEO) comes in.

SEO is one of the most vital ingredients in publishing a successful write-up as it aims to optimize the quantity and quality of your content by making it discoverable online in search engines. With the proper SEO strategies in place, you can increase your website traffic, thus making your article discoverable through organic search results. This means that your article will come up at the top of search engine results pages when someone searches for it. Have a good grasp of SEO, and use SEO-friendly descriptions and keywords so you can keep up with Google’s algorithm changes. Stay on top of the latest SEO trends so that your content can have a broader reach.

  1. Use Videos And Images To Make Your Content Interesting

Unlike in the past, it is now harder to keep your readers’ attention with text-heavy content. Because the online sphere is very visual-driven, many people prefer having graphics or images, and even videos, to break the seeming monotony of content that’s full of text. This can also be due in part to the fact that online content is viewed through screens, so a reader’s eyes would need some sort of breather in order to continue reading. By combining textual content and visual media, you can make your article more interesting as you can come up with different and more entertaining ways to present information.

A study conducted said that content with visuals gets 94% more views. When talking about visuals, these are not only limited to images; you can also include charts, gifs, short animations, and infographics to illustrate your points.

  1. Edit, Edit, And Edit Again

Even the best writers edit their work. Editing requires a lot of patience, discipline, focus, and a keen eye for details. It is inevitable that your first drafts are rarely your best works. Great content writing requires grammar, spelling, punctuation, and even SEO compatibility checks.

Rereading your work a second or even third time will help you see through the rough edges and the redundancies that you can either omit or improve on. Do not be embarrassed to ask for help as it is often better for someone to look at your work with fresh eyes, as they will likely see things you may have overlooked. No great content or literary work has not undergone the editing process. Practice makes perfect, and editing is necessary in order to deliver top-notch written outputs.


Content writing is an enjoyable task that is quite a in demand today. In this age of digital information, people expect to find what they are looking for in an instant. This is why many websites are vying for readers’ attention since they want their content to be the first one to be seen by a large audience.

With constant practice, diligence, patience, research, and a strong determination to succeed, you will be a great content writer that people will come to trust and whose content they would want to read. Remember that success is at the end of hard work, and being great at something requires the perseverance to press on and continuously learn.

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Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that DesignFreeLogoOnline cannot and will not be held liable for any action taken as a result of using the information in this article.

2021-05-06T05:37:04+00:000 Comments