• Is Hiring Digital Marketing Help Better Than DIY?

Is Hiring Digital Marketing Help Better Than DIY?

As the world is becoming more dependent on digital apps and tools, businesses should consider using digital marketing strategies to boost online presence and attract more customers. Besides, given the fierce market competition, it’s no longer enough to depend on offline marketing campaigns to stay on top of competitors.

However, dealing with digital marketing can be quite challenging because of the technicalities involved. While you may navigate this process by yourself, working with a digital marketing agency is also an option.

If you’re choosing between hiring the services of a digital marketing agency or learn and implement digital marketing strategies by yourself, then this article will help you see the pros and cons of each option. Eventually, you will be able to determine if hiring a digital marketing agency is better than the DIY way.

Hiring A Digital Marketing Agency

Primarily, digital marketing is defined as a component of marketing that makes use of internet-based technologies such as digital platforms, social media, mobile apps, and other kinds of digital tools to promote products and services.

If you’re outsourcing your digital marketing efforts, the following are the pros and cons that your business should consider from the get-go:

Pros:

  • Receive Top-Tier Marketing Services – Hiring a digital marketing agency can be better than DIY because your business can gain strategies and insights from a whole team of digital marketing experts and professionals. You don’t have to consult with an SEO specialist, content writer, designer, and web developer individually, because an agency has all the people and talent you need. Thus, if you’re looking for the perfect agency, you may consider using sites like sortlist.co.uk that can help you compare options and hire marketing experts who are the best match for your business.
  • Keep Up To Date With Marketing Trends – Whether it’s about search algorithm changes or new strategies, digital marketing is always evolving. Looking out for these trends and taking the time to study and apply them to your campaigns would take a huge effort if you are going to do it yourself. Hence, you should partner with an agency that can effectively do this for you.
  • Reduce Operational Costs – Hiring a digital marketing agency is much less complicated. That’s because you will only pay the agency a monthly fee for their services. You don’t have to worry about paying salaries, benefits, and healthcare costs if you opt to hire an agency instead of an in-house team.
  • Accountability – The agency will be accountable for your marketing strategy and the results behind it. For example, if they were tasked to design a user-friendly website but customers are complaining about bugs and glitches, you can refer it to the agency and have them sort it out. Since they’re accountable for the problem, they’ll find ways to address the issues and correct the mistakes if necessary.

Cons:

  • Lack Of Time And Attention – Most marketing agencies have other customers too. As such, you can’t expect their personnel to give their full time and attention to your marketing campaigns, especially if other clients are paying more than you do.
  • Brand Familiarity Doesn’t Happen Overnight – A reliable marketing agency would work on familiarizing with their client before implementing a marketing strategy. However, this doesn’t happen overnight. It takes time to review products, services, and brand image. The agency would need to spend more time studying your niche and target market before they can come up with the right strategies for your business. And as time goes by, you may have to pay more money to achieve better results.
Digital Marketing

Do-It-Yourself Digital Marketing

Now that you know the pros and cons of hiring a digital marketing agency, it’s time to consider the pros and cons of DIY digital marketing.

Pros:

  • Cost-Efficient – Going the DIY route may help you save money since you will be doing the tasks yourself. In other words, you don’t have to pay for digital marketing services or specialists who would do the campaign for you.
  • Allows You To Be Hands-On – When you choose the DIY digital marketing approach, you could be more hands-on in every aspect of the campaign, thereby making it easier for you to keep track of your progress and get a hold of any problems. You also get to know your market more, since you can personally monitor which strategies and promos get the most response.
  • Upskill Employees And Encourage Retention – You can assign your existing employees to handle or assist you with the business’ online marketing campaigns. Some tasks like social media management and blogging could be done by your existing talent pool. As long as you give your employees time to learn and refine those skills, they can eventually catch up. This way, you are helping them upskill and even encourage them to stay with the company because of continued growth.

Cons:

  • One-Click Could Cost A Thousand Mistakes – Generally, digital marketing is considered a highly specialized field and a single mistake may bring more harm to your company. Sometimes, things could go wrong if your DIY marketing team doesn’t have adequate knowledge and communication skills to handle digital marketing campaigns properly. Many brands have been called out in the past due to controversial posts, poor customer replies, or posts that were deemed tone-deaf and insensitive.
  • You Must Invest In Time And Effort – Although DIY marketing allows you to be hands-on, it would require more of your time and effort. Instead of focusing on running your business better, you may have to spend most of your time and resources dealing with digital marketing strategies and tools.
  • Difficulties In Adopting New Trends – The Internet is a dynamic place that evolves constantly with new improvements, trends, platforms, and challenges. However, your DIY marketing team may not have sufficient knowledge and experience to deal with these constant changes. Oftentimes, they may even miss out on new technologies and strategies that would work better for the business. This is why it’s best to leave the matter to experienced professionals instead.

Go For What’s Best For Your Business

With the information above, you’ll see how both marketing approaches can be beneficial or detrimental to your business’ growth and success. Depending on the circumstances of your company and the level of your technical skills that would be relevant in digital marketing, you may benefit from either option.

For business owners who don’t have the time to learn the ins and outs of digital marketing, then you’ll find that hiring a digital marketing agency would make more sense. To get the most out of your digital marketing efforts, be sure to choose an agency that can best handle your goals, brand, and company vision.

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Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online cannot and will not be held liable for any action taken as a result of using the information in this article.

2021-02-23T06:47:09+00:00Comments Off on Is Hiring Digital Marketing Help Better Than DIY?

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