In our digital world, any side hustler or small business owner needs to have a good website. If you plan to grow your business and have a lot of clients, you need to have a strong brand identity, and leave a good impression. Hence, online presence legitimizes your business. When you have a business website, it gives your business identity and virtual proof that it exists. It is where your online clients will find you.
Don’t think that a Facebook page for your business is enough to prove your credibility. A recent survey indicated that 84% of customers believe that having a business website proves their credibility compared to social media.
Creating a WordPress website is not a hard task and can easily be built with the right guides. There are a ton of tools that are readily available that may help you with your attempt even if you lack the necessary technical expertise and experience. Additionally, you may utilize several excellent WordPress eCommerce Plugins while creating an online store. All you’ll need is a little bit of resolve and a lot of patience.
Why you should have a good business website?
Saves Some Money
Your company will be accessible to clients all year round when you have a good website. That will instantly expose you to the outside world and get you more customers.
First, you will save money on advertising on billboards, newspapers, and flyers. second, you deal with your clients online directly and arrange for delivery at a price.
For example, if you are managing a restaurant, upload your menu and let customers order online. Similarly, if you run a beauty salon, you create a beauty logo, and you are selling beauty and cosmetics, create an online shop. Sell your creams, eyelashes, and makeup – all can be done easily with the free WordPress WooCommerce platform.
Maybe your side hustle or small business began by serving locally within your community, and you are thinking of enlarging it. Having a website will help you achieve your goals. Your products or services will be available across different time zones and the world. Customers will be able to buy a product from your business from anywhere in the world. In the process, your revenue will increase. So, you should take advantage of a website. A professional WordPress website designer like Cude Design can be really helpful.
When you have a business website, it will be easy for you to advertise and market your products. There are so many ways to promote your products through the internet. For example, you can use SEO services to boost your ranking on a search engine. When you are ranked high, you will make more sales and make more profit.
Additionally, you can add modern videos to boost your website. Experiment with video marketing in order to promote your small business. Firstly, because it is one of the hottest tools right now. Although most marketers are aware of this, they often find it difficult to decide what to cover in their films. Secondly, the best course of action in this situation is to start with the themes that are effective. The themes on your blog that receive the most traffic should be the basis for your marketing videos.
Improves Customer Care
When you have a website, you will enhance customer care services. If you on a store and have some employees, it is not possible to oversee them 24/7 on how they interact with the clients. However, in the online world, there is no secret. You monitor your workers’ performance and ensure your clients are receiving prompt responses.
When you have a website, your business will be available to your customers 24/7 throughout the year. If they are awake at midnight and want to purchase a product, they can access your website and place an order. Furthermore, you can be able to review your products or services when your store is closed. Second, in case you are wondering how to about developing a website using an online website builder, you can search for companies like Wix, or Canva.
For example, Wix is one of the first free website builders. The website online builder offers great ready-to-use templates that users may change using the included drag-and-drop editor. If you’ve never designed a website before, that is a simple way to start.
Finally, gone are the days of pulling out printed yellow pages to search for your business. Today everything is done online, so do not be left behind. Not having one will place your business at a competitive disadvantage.
Organize your web assets
This goes far more than just organizing your business. Your web assets include everything from your social media profiles to your website. You need to put all of these in order. That is the first step to building a successful business online.
Everything that concerns your brand should be optimized for the business. For instance, your web pages and social media pages should be rightly optimized for relevant keywords. So, you should have your company logo and business details consistent across all your online platforms.
Get a professional logo that can represent your brand in the best way possible, and use it across all platforms. If you don’t know who to hire to build your brand, design a professional one for yourself online. An online tool like Free Logo Maker allows you to create your own ideas without having to spend a fortune hiring a freelancer.
Also, don’t forget to regularly update the content on your website and social media with information about your brand. This will help you figure out the best marketing plan to use later in the future.
Today, we’re going to share with you a few of the essential tools you’ll need as you create your website. And then, we’ll give you some tips to pave your website’s way to success.
HOW TO BUILD YOUR WORDPRESS WEBSITE?
All websites require their own address, so have you decided on your domain name? Most of the time, the domain name is exactly the same as your business name but the choice is up to you. One of the first things you’ll have to do is to secure your domain so others don’t snatch it up like lightning. (It’s actually a thing and it’s called domain name squatting.) You can go to sites like Google domains or GoDaddy to purchase your domain and they’ll also be able to help you out with #2. GoDaddy is among the leaders in hosting and domain name. But, the free option for a personal domain name is not available with them.
Aside from the domain, your website cannot exist without hosting. This is how you actually link your domain to the World Wide Web, so you can really understand how important it is to your investment. Also, it is a spot you will place your website files set up the server settings, and so on. Aside from GoDaddy, HostGator, Cloudways for WordPress is another popular choice.
WORDPRESS WEBSITE BUILDER
If you’re absolutely new to the process, we recommend that you use WordPress to build your website. After all, it is already the most trusted website builder out there relied on by at least 40 percent of all the world’s web pages. Setting up your online profile there will be a breeze. You’ll only really have to worry about the content you put in. If you want a simple, yet limited website builder, you can go for Wix website builder.
Finally, once the backbone of your website is fully set up, you’ll want to make sure that the media you add will help you pull in the numbers. Whether you plan on adding a blog or video content, it is important that you beef up your features with the keywords people usually enter in search engines like Google. This is what Search Engine Optimization is all about. It is a type of marketing technique you can either do yourself or hire a professional for so you can just lie back and wait for the hits to come in.
WORDPRESS WEB DESIGN
Other tools for designing your website are also sprouting all the time like mushrooms on the internet. But if you are really keen on creating art and other media to decorate your website, you can do basic programs like Adobe Photoshop. It’s better to use images that you actually created yourself instead of stock pictures on the web. On the other hand, if you don’t have the time allowance to make your own images, you can always rely on sites like Pixabay for your royalty-free pictures.
Lay the Groundwork
As a website designer, it is important to lay the groundwork first. The clients are more interested in results rather than seeing how beautiful their site is. That is why; you need to know what your client wants. Ask your client questions about what he or she wants you to achieve. The client may want to sell a product, generate leads, improve brand awareness, etc.
You need the right tools to design a WordPress website. There are some basic tools that every designer should have but some of the advanced tools are specific to a project. Some tools are not very famous but can deliver some value and make your life easier.
Modify or Design
You can either modify a WordPress website or can design it. There are many themes available on the online market that you can modify. It all depends on the needs of the client, maybe he wants you to design a new theme from scratch. Well, using a former theme can help save you a lot of time. Because you will get some functionalities out of the box which is tested and proven. You will also have the facility of support and can ask questions in the community forum. It means you can always get help from people in case of any difficulty. You cannot get help when you are building a theme from scratch.
Get Ideas Before Your Start Creating Your WordPress Website
You can get ideas for WordPress websites from other similar sites to create a good design. I will not recommend you steal ideas of someone’s quality work. I know it is a very common practice as nothing is original. You can steal from anywhere you think inspires your imagination.
But do not steal the entire work, just steal something that speaks to your soul. Use some of your imagination to create something authentic. Alone the idea does not have value without execution. Give an idea to 10 different people and ask them to work on it.
You will be amazed to see that all of the 10 people will have different results.
HOW TO ATTRACT CLIENTS TO YOUR WORDPRESS WEBSITE?
LESS IS MORE
Nobody really likes clutter, whether in physical or virtual space. Try to make this your motto as you design your website. Too much text and no pictures can be information overloaded to casual visitors and you don’t want them hurrying to close the tab containing your page.
Make a plan on how you want each page to look. We recommend sticking to a template. This strategy will also contribute to giving your website a distinct personality that will go a long way to boosting your brand.
When someone arrives at your website with a Google click, you can’t really tell how long they’ll linger. Even if you have a dedicated contact information page, try to make your basic contact info visible on each page of your site.
Since we are dealing with a medical website, it is better if you invest in and have a phone number as an open line of communication. After all, the sooner people reach you, the sooner you convert them into clients.
THE FASTER, THE BETTER
In a survey, 47% of respondents agreed that each page of a website should be able to fully load in two seconds or even less. This is another reason why a simple design is perfect for you to attract patients. You don’t want too much media loading on each page that they’ll eventually go back to Google to click on the next search result.
This tip might require some technical savvy. A few ways to ensure your website loads fast are by lessening its plugins, caching versions of your pages, and by using adaptive images. But don’t go sleeping on us just yet! Take it to step by step and you’ll definitely see results in due time because this is a worthy investment to learn about.
Once you have implemented and mastered our first three tips, this will be a piece of cake.
Think of your favorite websites to visit and personally evaluate them based on their ease of use. With this assessment, go back to your own website and see if you can apply these improvements wherever suitable.
Here’s a brief checklist to know if your website is usable for everyone:
- Do your images come with alternative text for those with seeing difficulties?
- Is your site navigable with the exclusive use of a keyboard (for people who are unable to use a computer mouse)?
- Do your videos contain closed captioning for those with hearing disabilities?
Since you will be providing healthcare services, it will also be important to cover all your bases and adhere to The Americans with Disabilities Act. These are actually just the tip of the iceberg because there is a whole host of guidelines you have to consider. You can check out this page for the universally acknowledged standard.
At the end of the day, building and maintaining a website can feel like a tough job, but nobody ever said success is easy to attain. If you put in the work, there’s no reason for you not to see results.
Are you ready to set up your WordPress website?