Your company’s logo should be instantly recognizable. It should also have a clear message about what your company does and what its core values are. Even if you don’t plan on designing the logo yourself, it can be beneficial to come up with an idea that you can pass on to an outside designer. If you do want to make your own logo, there are plenty of free tools and websites that you can use to come up with a design that has a real impact. Just be sure that the quality of the finished product is high enough that it reflects well on your business.
The tips below will help you design a logo that not only sets your business apart from others but that also looks great when embroidered on workwear.
When people see your logo, they should instantly recognize that it belongs to your company. They should also remember it long after they view it. Nike’s Swoosh logo is a great example of this. People automatically associate it with the Nike brand. Additionally, it looks great on a wide variety of products.
Designing a logo that will be embroidered takes special thought and consideration. It is important to keep the design simple so that the details don’t get lost during the embroidery process. When designing a logo, try reducing the size significantly to make sure that it still looks good even without some of the finer details.
A good place to start is by examining logos from famous brands like McDonald’s, Chevron, or Dodge. One thing that they all have in common is that their logo designs are relatively simple. They usually just incorporate a couple of colors but still do a fantastic job of portraying exactly what the business is about.
For embroidered designs, try to limit your color scheme to one or two colors. Ideally, your design should look as good in black and white as it does in color. That way, you can be sure that there is enough contrast in the logo to help it stand out after workwear is embroidered. Some designers even recommend starting with a black and white logo and adding color once the design is done.
If you plan on using multiple colors in your design, make sure that they not only complement one another but that there is enough contrast between the colors to visually separate them after they are embroidered.
If you are using fonts in your logo design, opt for clean type that is easy to read. Avoid drop shadows, outlines, and other decorative details. Try to make sure that the font will be at least 6 mm high after it is embroidered on the garment to ensure that it can easily be read. Additionally, limit the number of fonts that you used to no more than two.
When designing your logo, try to skip over obvious themes, opting for things that are a little bit less cliché. Additionally, you should avoid the use of clip art in your design since it can give your logo and amateurish feel.
In general, it is best to avoid extremely fine detail. In most cases, thin lines will get lost during the embroidery process.
If your company’s name is included in the logo design, make sure that you can read it from a relatively far distance.
After you have your initial design, try mocking it up on several different products ranging from business cards to letterhead. Printing out the logo at a variety of different sizes will give you a chance to make sure it will work for multiple applications. When deciding whether or not the logo needs changes, consider getting input from your employees.
When you have a design that you like, don’t run right out to the printer. Instead, put the file away for a couple of days. After the time is up, take it out and look at it again. Do you like it as much as you did initially? Can you think of ways to change it that would make it better?
When the final design is done, make sure to save it in several different formats including as a JPEG and bitmap or tiff. If you have a vector file, save that, as well, so that it can be resized as needed.
Your company’s logo says a lot about who you are and what you do. From a branding standpoint, few other elements are quite as important. That is why it is essential to come up with a logo design that is a good fit for your business and that makes an impact on everyone who sees it.