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Can Logos Help in Promoting Real Estate Business?

A real estate logo is not just some little piece of graphic that you stick everywhere. It actually has a purpose and it plays a big role in a business because it establishes your brand’s identity. It shows what you are all about. It is so vital and one should not underestimate its importance.

Have you ever wondered why we immediately know the logo of iconic brands or at least brands that we always use or buy? It’s because we directly associate it with the identity of the brand. A good logo projects the essence of the brand visually. You work hard and spend a lot of time and effort on your business. Also, you do this to be the best in your industry so you want to be recognizable and distinguishable. A logo can help with that, actually branding in general will but more on that later. It is also possible to gain new clients and get more attention with an established branding.

Work with professional designers

The first important thing about logo creation is to hire a professional or use a professional logo maker platform. They are trained, skilled, and most importantly, right for the job. If you want your realty brand to look professional, then that is what you do, work with a professional. Just like you have been striving to be the best in your field, graphic designers have been working hard to become leading experts in theirs. They have the experience and the track record that deserves your trust.

Here are just some of the advantages of working with a graphic designer:

To really make sure that you get the logo that suits you best they will make variations as choices so that you can pick what is best

  • They are knowledgeable about design

They know what has in, what has out, and what has already been done. They can guarantee that they can give you a relatable and relevant logo

  • They are good with collaboration

If you are scared that they might not convey the message or the image that you want for your brand do not worry! They are trained to listen to a client’s needs while still being able to provide them with professional advice.

  • They are worth the money

If you are running a business then saving money and saving is one of the goals, right? Money that’s spent that will do you good is an investment, and that is what a graphic designer is. An investment. You now know a little bit of why branding is important and who to hire to create your real estate name brand.

Why a logo and branding can help real estate businesses?

Real estate logos are everywhere. You put it at the front of the lot with your for sale sign, it is on front of the lawn at every open house, it’s on napkins, fans, keychains, and a bunch more. That there is your branding. You want the visitors at the open house to remember you because remembering you means they remember the house you have shown. Also, the future of Artificial Intelligence mortgage is bright. To be established and distinguished logos are important because of the fewer face-to-face meetings. Technology will be more utilized and automated systems so identification is critical.

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Besides, to be effective it must fit you and what you want to achieve. Also, it will establish that you are serious, trustworthy, and reliable and that’s what should emanate in your logo. Moreover, a good Real estate Logo, branding, and marketing or advertising all tie together.

What to consider when branding a real estate agency?

On the actual branding, here are the things to consider. As discussed above, these all will be taken care of by the graphic designer but here are the things that you might need. It will be good if you know what to expect too.

  • Color

This is the most remembered element. It is the first thing people see. They notice color before they notice the typeface used or even before they read the actual words on the logo.

Colors in your real estate branding have different meanings that are why it is a must that you make sure to use colors that give off the vibe you want.

  • Size and Shape

Will it be square, rectangle, or circle-shaped? Is your logo tall and narrow or long and wide? Just like color, the size and shape should also give the feeling that you want the people that see to get because shapes also have meanings.

It is also important to think of its uses. Will the size and shape that is chosen look good on the real estate signage, social media, postcards, print ads, marketing collateral, etc.

  • Versions of the logo

You won’t know when you will need what but it’s best that you are prepared for any occasion and uses.

  • The official primary version
  • The horizontal secondary version

Horizontal logos are often used in places with limited space. It also is a better fit in some instances.

  • The transparent (i.e. not white) background version – PNG file

This is in case you will need to stick your logo onto something colored or graphic. This is so it blends well with the image or so that it doesn’t cover anything important. It also prevents taking unnecessary space needed.

  • An all-white and all-black version

If you ever want to print on T-shirts, keychains, or other collaterals, it is always cheaper to print with only black and white as colors. There also instances where this is needed. Say, sponsor or event needs.

Finally, make sure to ask for the colors and the type of fonts used. This will help you if you ever work with a different designer in the future. In branding, it is important that you always stay consistent.

Hopefully, this article helps you understand the importance of having a logo and how to make a good one using a graphic designer or our logo maker tool.

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Brand Recognition

The distinction among companies today relies heavily upon brand and name recognition. Eye-catching logos, clever catchphrases, and establishing a presence amid target communities can make a significant difference in client interest. In real estate, most clients will not be hyper-aware of the different brokerages around them until it comes time to buy or sell a home. This makes the agent or brokerage’s job in promoting themselves difficult and important. They want to be the first or at least one of the first people or companies that come to mind when that day comes. By consistently associating their brand with something unique, the chances of a home buyer or seller remembering their presence in the market increase significantly.

Credibility, and Tying Everything Together

Once an agent or brokerage establishes a good level of recognition, tying this image to client testimonials and credentials can take branding to the next level. Logos should be present near anything and everything positive and/or informative regarding the agent or firm it represents. This will create an emotional connection between the potential client and the branding they are seeing and is another reason why a logo must be professional and unique, as any goodwill formed by this should ideally be transferred to the recipient of praise and/or holder of listed credentials/accolades.

Authentic testimonials are those from verified buyers or home sellers confirming incredible service all around. Oftentimes, when an agent’s marketing has worked well to sell a home, most clients are more than willing to give a positive testimonial. Secondarily, agents should keep their profiles up to date, listing the number of homes sold, their education, experience, and awards.

Consistency and Longevity

While opinions on the right way to go about branding may vary, nearly everyone will suggest keeping some level of consistency with logos, marketing, and other branding practices. Switching to a new logo should be done with extreme care, as the goal will be to stick with it as long as possible (if not for the entire life-span of a career or company). A timeless logo will suit an agent or brokerage well over the years, whereas a generic or low-quality logo that will be cycled out eventually will likely dilute the recognition and credibility gained over time.

Appearances are a huge component in real estate from physical properties to client services. The high-quality design will go a long way in establishing an agent or brokerage in their community. With that in mind, real estate professionals should invest time and effort into creating the right logo for their needs.

Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that designfreelogoonline.com will not be held liable for any action taken as a result of using the information in this article.

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2021-03-24T06:23:26+00:00Comments Off on Can Logos Help in Promoting Real Estate Business?

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