The first place people look for information these days is on a search engine. Therefore, SEO (Search Engine Optimization) is one of the most critical aspects of a business.
If you are a freelancer, you should ensure your online presence is optimized for search engines even though you only offer your services. You have a lot of competition, even as a local electrician, plumber, or photographer, and local SEO will help you beat the competition.
Ranking high on Google results as a local business or freelancer requires different strategies than global SEO. the following tips will help you with local SEO as a freelancer and make you rank number one in your city:
Update Your Website
You will not even be in the ranking as the premier freelancer in your city if you do not have a website. You should create a website, but that is not enough, as you need to ensure it is continually updated. The updates could include a new design to make your website more attractive.
Updates could also mean adding content to your website, particularly content that adds value to your customers. It would be best if you aimed for at least one video or blog post per week to have favorable results on search engine rankings.
Fix any issues your website may have, including navigation, load speeds, and security issues that it may have. The more up-to-date your website is, the higher you will appear on search engine rankings.
Add A Google My Business Account
Optimizing your Google listing might be the most effective way to rank higher on local Google Search results, especially if you have a small budget for SEO campaigns. As a freelancer, you will likely not have the same marketing budget as a company. It would be best if you had a business profile to optimize your Google listing, which starts with creating a Google My Business account.
You can easily discover how to open a Google My Business account on Google. Once you provide all the necessary information to open your account, Google will add it to your business profile.
Your profile is what will appear on Google search results and will include information like your location, business number, email, hours of operation, and more. You will have to provide accurate and updated information for your profile.
You also have to verify ownership of the business. Include your logo in your business profile or create one if you do not have a logo. Use the information on your Google My Business dashboard to increase local SEO rankings.