One of the most critical elements of content marketing is a good video. A branded video of your business, with your business logo design, branding colors, and images, can take your business to the next level. So, it is the right time to start including videos in your marketing strategy if you are yet to do that.
Most video editing software is pricey but comes packed with premium features that enhance the quality of your video output. On the other hand, free video editors can get you started with your essential online video editing tasks.
Even though most free video editors have limited features, they are very easy to use with a user-friendly interface and can meet almost all your basic video needs like cutting, trimming, cropping, rotating, etc. These and other free video editing software can come in handy for your marketing efforts
In this article, we highlight features as well as some key details about some free and paid video editors. The paid editors also have free but limited/trial versions. These solutions may only support one user or one project and scaling often requires purchase.
Why Do We Need To Use Video In Our Business Marketing?
Video is very essential in digital marketing, hence the rising interest in video editing software. Video is by far the most viewed content type with engagement levels that make other multimedia formats green with envy.
Data from InVideo shows that online videos comprise 82 percent of consumer internet traffic. The data also shows that around 79 percent of online shoppers claim that they have been influenced by one or more videos to make a purchase or even download a software tool.
In fact, recent reports suggest that in the last 30 days more online TV content has been uploaded to the web than in the last 30 years of TV content combined.
Top List For The 2022 Best Free Video Editing Software
Unless you’re producing an epic Hollywood blockbuster movie, there’s probably no point spending a fortune on expensive video-editing software for your computer. While there are many fair-priced video-editing suites going for less than $100, various completely free or freemium editing packages can help accomplish most of what some of these paid video editors can do.
Different users compare different factors when considering free video editing software. Some users consider the software’s user interface, video formats supported, and video editing features. All these are pretty important and are covered in this roundup.