Go for Quality
Quality is always good for every project that you do. Making name badges for a conference should not be an exception. If you have to buy them from an expert, choose durable and good-looking options that will not break down during use or look cheap on the attendees. Since they are a branding, they should show that your brand values quality. This is an excellent opportunity for you to shine. The best thing is that the name badge holders can be re-used again if they are collected at the end of the conference.
Fonts and Format Matter
Never go for all caps when writing the names. It is conspicuous but looks unprofessional. Also, all-capital letters are very difficult to read for many people. The best option is to go for the normal writing style. When it comes to fonts, choose one that is easy to read. Fancy fonts may look attractive up close, but they are hard to read from a distance. Others are not as attractive as people may think.
No Tilts and Flips
Blank name badges and lanyards are usually bought and then all you will need to do is print the names of the attendees. Choose them well to make sure that they do not have tilts or flips. The main problem with this is that they will look bad once they are worn. But the biggest challenge is that people will not be able to read the names of the attendees. Thus, they should remain straight no matter what activities a person is involved in. So, emphasise the matrix of the name badge in relation to the positioning of the lanyard.
Some people like their lanyard short while others like it long. Thus, it is advisable to have a lanyard that can be adjusted. If not, many people will be tempted to remove their name badges, especially when physical activities are part of the conference. But if they can adjust them, then keeping them on will not be a challenge. Adjustable lanyards might be a little more costly, but they are the best for your conference. They are also wide enough to be branded with your company or conference logo as an added advantage.
You have probably seen name badges and lanyards with a bar code or QR. This contains the marketing message without using a lot of space on the provided badge. Many people are digitally advanced and they will definitely get curious and scan the bar code or QR with their smartphones to read the message. Do not forget to include the sponsors on your name badge and the lanyard. If you are creative enough, this small space will fulfill its purpose of displaying the names of the attendees and also provide a free marketing platform for your brand.
Name badges are very important at every conference as you can see. Following the above rules while making them ensures that they will be fully effective. No detail should be left behind in this case. Luckily, they are all simple and achievable. Nothing should stop your conference from being a big success.