• Designing Your Marketing Agency Logo

7 Tips For Designing Your Own Marketing Agency Logo

The secret to a good logo is that it’s not only memorable and beautiful but also tells a story about your business. This is exactly what a marketing agency needs to do to get the kind of attention that it requires. As a result, it needs to have all the right marketing tools in order for it to stand out. Here are the top tips for designing your own marketing agency logo.

  1. Include All The Right Logo Elements

First of all, remember that it is not the size of a marketing agency’s logo that is most important, but rather what it says. That means that you should try to include all the elements of a good logo. Whether it be an image or symbol, make sure that it does not appear too small and that it is easy to read. As long as it fits with the rest of the logo design, then you’ll be fine. You also need to ensure that it conveys an appropriate message.

Take a look at the following important logo elements:

  • SEO Compatibility: Your company logo should also rank in search engines. For instance, if potential clients search your company name in Google, the search engine should be able to display your logo as well. An SEO San Francisco expert can help you attain this goal.
  • Color, Theme, and Typography: Your marketing agency logo design should strike a perfect balance in terms of color combination, theme, and font or typography.
  1. Keep Things Simple

The second most important tip for designing a logo is to keep things simple. Even if you have a wealth of design knowledge, remember that you will not have the budget to hire a professional logo designer to do the work for you. Instead, it is best to use basic designs, which can be implemented by anyone, particularly those who have good graphic design skills. The good thing about this is that your logo isn’t going to take up too much space on your company letterhead, or other documents. All it needs is a good color scheme and a tidy design.

  1. Capture Your Target Audience

For more information as to how you can do this, you should contact a marketing agency San Francisco.

A good logo should capture its target audience by its appearance alone. It should be able to convey the essence of your business through its design. However, if you are unable to communicate your message to consumers through your logo, then you might as well hire someone else to do so. There are professional logo designers trained specifically in this field. Here’s how a logo designer can help you capture your target audience for your marketing business:

  • A good designer can be creative and imaginative, with an eye for detail and balance.
  • Creating unique designs is a critical point to consider when you are designing the logo for a business. A good designer should have a vision and ideas about what he wants to achieve and how he wants to portray it through his logo.
  • An expert will be able to sculpt the perfect logo taking into consideration the target audience and the kind of business you have.
Designing Your Marketing Agency Logo
  1. Consider Scalability

One thing to consider when you’re thinking of getting into logo design is whether or not it is scalable. As the name suggests, this is a feature that is required by the graphic design software. The logo’s size should be adjustable to fit the dimensions of the website on which it’s being designed.

If your logo is not able to be scaled, then you might lose a lot of customers because they will have to wait for your website to be developed and redesigned, which may take even longer.

  1. Choose The Best Color Scheme

Color combination is another important factor in creating a powerful logo. You can add as many as you like, as long as they complement each other. If you want your logo to be more colorful, experiment with many different colors before just slapping them all together.

Choose a color scheme that complements your product or service and also gives the impression that you are a leader in your field. For example, if you are a small business owner selling a few items and you have just launched your website, you should use colors that reflect your business with a sense of confidence and real presence.

  1. Make Sure Your Typography Is Easy To Read

The next important element of the logo design is typography. Your logo must be easy to read and should follow a certain pattern. The colors must contrast with your logo, yet also compliment it so that you create the appearance of unity and balance.

Make sure that it is as simple, as legibility is paramount. This is especially important if you want to convey a strong verbal message to customers; you want everything to be clear and straight to the point. Of course, this also applies if you want to make sure that it is easily understandable for your target audience.

  1. Use The Right Logo Design Tools

There are also many logo design templates, tools, and software out there that can help you to create the best logo design possible. Most of these products will allow you to preview your logo, and give you a clear idea of its final look and image.


Now that you are more knowledgeable about some of the most crucial aspects of logo design, it is vital that you understand them before you get yourself a professional designer.

When designing your marketing agency logo, you need to keep in mind that this is not the only way in which you can communicate with your target audience. As long as it is easy to read, understandable, and memorable, your logo will be effective. A good color scheme and clear typography will also put you on the map, and familiarize your company’s image in the mind’s eye of potential customers everywhere.

Create Your Own Logo Design Ideas


Abstract Arrow Logo template
Network Globe Online Logo Template
Infinity Connections Logos

Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online cannot and will not be held liable for any action taken as a result of using the information in this article.

2020-12-01T09:10:43+00:001 Comment

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One Comment

  1. Sara December 10, 2015 at 12:14 am

    Great logo maker, so easy to use

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