A business card is the first marketing piece we print when starting or joining a new business. Despite the advancement in technology, business cards will always be irreplaceable. Yet, ironically, professional business card printing has become affordable and unique because of the same technological advances.
There is an ongoing debate about whether we need printed business cards anymore with everything going on a digital business card. The answer is yes. The same card comes in handy when meeting a reputed client or during a business event. It is a cheap yet impactful method of getting more recognition for your profession and business.
Why are business cards still relevant?
Business cards do not merely contain the contact details of a person or a company. But they are part of a bigger picture in which businesses exercise branding to tackle competition. So each element in the business card has the potential to speak in the stead of the person/company.
For clients and customers, business cards give an insight into the possible quality of the products/services offered by the company. As the saying goes, the first impression is the best. So business cards are capable of either making or breaking your business.
To help add value to business cards, here are a few reasons why they continue to be important:
Lands the first impression
Every wise business person understands the importance of attracting the customers’ attention in one go. Since there are enough distractions already, impressing the customer becomes necessary. The right colors, alignment, and the company logo play a significant part in making the brand recognizable.
Adds personal touch
No one hands a business card within a minute of interacting with others. Instead, both parties interact and discuss their brands before exchanging their respective business cards. Furthermore, these conversations aid in building a warm relationship with a potential client, partner, or investor.
Ease of sharing contact details
The primary reason why business cards remain important is that they convey contact details at ease. As a result, no one has to struggle to find out the contact information about the person or the company. Clients find this an easy way of procuring information about the company at first glance.
In some cultures, exchanging business cards is like second nature. Professionals in the industry consider this a business ritual. Not sharing your business card could displease your client. Furthermore, your brand logo and contact details are all that your client needs to know more about your company.
Tool for direct marketing
Any custom business cards can act as a direct marketing tool. Other marketing strategies like email marketing and search engine optimization can bring in potential leads and increase engagement. But a business card will bring in a verified lead as the meeting takes place in—person.
You can use business cards to mention your business skills instead of just saying the name and contact details. When your client knows about your skills, you get many chances of being referred to someone. In addition, your business can quickly reach other companies based in different industries.
Due to the highly competitive markets, customers are always on the lookout for companies they can blindly trust. Therefore, a business card can play a minor role in bridging the gap between the company and its potential customer. Graphic designers also use color psychology to get more people to trust their brand.
As businesses go entirely virtual, it has become easier to connect and network with multiple companies in the market. However, this virtual reality eliminates the importance of face—to—face meetups that impact networks. Instead, a business card is a conventional way to build connections.
The power of personal networking creates new opportunities and builds an authentic brand identity. As a result, a string of personal relationships are created, which can help your business to grow.
Top design ideas and inspirations for that perfect business card
Business cards are the quickest way to exchange information when client meetups happen spontaneously. Therefore, it is vital to have a business card that speaks volumes about your work, work ethic, and professionalism. Think of this as your brand identity condensed into a small piece of paper.
Therefore, it goes without saying that you need to nail the look of your business card in every way possible. The following are various types of business cards that you can create as per your need:
If you want your business card to stand out truly, you need to design a highly—creative one. Creative business cards work well in design, art, advertising, etc. Freelancers also can use these cards to make their work pop out. Here are some ideas that you can inculcate into the design of your business card:
- Striking color combinations: Your client is more likely to pick up a colored business card than a plain white one. Therefore, use color combinations rarely seen, like neon or Pantone colors. The critical factor here is that the colors should sync with your brand identity.
- Unique fonts: Times New Roman and Ariel are commonly used on documents. A monotonous font will make your business card boring. Use a font that is rarely used and yet, easily readable.
- Patterns and illustrations: People do not hesitate to throw away basic business cards. So you should aim to create a business card that is beautiful enough to convince the client to retain it and take necessary action. Handmade illustrations are the trend now and have the most impact.
- Different physical shapes: Typically, business cards are in the form of a rectangle. But with creative business cards, you can explore as much as you like, even with the physical shape. You can also recycle and create business cards to reach out to climate-conscious clients.
Modern business card
A modern business card represents a company ahead of its time and values professionalism and efficiency more than anything else. You can create modern business cards using the following elements:
- Monochrome colors: Most of the time, a simple monochromatic business card works better than an over—the—top one. With a solid color as the base, you can use the plain canvas and fill it with exciting shapes and patterns, merging with the text.
- Imagery and portraits: Using imagery and illustrations to create business cards that balance personal and professional relations can be the best choice. These cards fare well in industries like child daycare, and dog groomer, where a personal connection must be forged with the client. The best part of such cards is that your clients will easily remember you.
- Textured patterns: Textured patterns make the business card look more sophisticated and precisely like a modern business card. The usage of patterns will genuinely make your business card stand out.
Retro business card
For businesses that have been around long enough, say for generations, a retro kind of business card should fit. For instance, if you are vintage clothing and accessories brand or a skincare brand that follows ancient traditions, then here is how you can design your card:
- Handwritten fonts add charm to the retro card, giving it a literal old—school feel.
- Most filters on social media platforms have grainy textures to accentuate the retro feel.
- Retro color combinations like mauve, mustard, or cobalt are reminiscent of the days gone by.
- Decorative elements and symbols used in the past century can help indirectly state the age of your business.
Minimalist business card
Minimalism is a concept that people find themselves familiar with and use in their businesses. Minimalist business cards are clean and have a sharp and confident feel. The following components should be added to create a minimalist business card:
- Use a simple color that is a theme and base to every other added element on the card. Avoid using two or more colors as they will no more act as a minimalistic design.
- Minimalistic logos that are either handwritten or illustrations on a simple background can amp up the look of your business card.
- Minimalistic business cards place enough emphasis on the layout and composition. For example, one—shaded or black-and-white cards are commonly seen in a minimalistic business card design.
Some design ideas work for any business card, no matter the size or the industry. However, if you wish to have an attractive business card, make sure to follow these tips:
- Go for a fun and creative approach. People find such business cards original and bold.
- Don’t be afraid of using full-page imagery wherever necessary.
- Photo collages that can sum up your business within a few frames can be used too. It is a classic example of letting your work/card talk instead of you.
- If not a collage, you can use one photo explaining your craft.
- You can do a little boasting on your own by getting your caricature printed on the business card.
- Try out a vertical design for your business card if you wish to go for a less traditional option.
Concluding business card design ideas and inspirations
Your business card design acts as a direct reflection of your brand and business. Your clients will have certain expectations from you the minute they see your card, so it is important to take inspiration from suitable sources. More importantly, your business cards are great marketing tools that can help your business indirectly.
By B Naomi Grace
Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online will not be held liable for any action taken as a result of using the information in this article.