User experience has compound effects on a brand’s performance in both the short term and long term. From improving conversion rates, high-quality traffic to brand loyalty, it does it all. However, creating an optimal brand experience is easier said than done.

There are many factors that result in a great experience: site speed, information architecture, navigation, CTR (click-through rate), and more. This makes UX (user experience) testing an integral part of the process.

This post takes a deep dive into the best practices and tactics that you can use for testing your user’s web experience.

7 tips to test your website user experience in 2021

Before you consider running a user experience test, the first step is to validate the traffic that your website has in a month on average.

If you are a new site with little to no traffic at all, UX testing will not help you at this stage. However, if your site has considerable traffic,
say 10,000 visitors, it is a good time for optimizing your web experience through usability testing.

This brings us to the second important consideration of user experience testing: conversions.

Setting a core goal of your conversion is essential to test the elements of user experience. Whether you are trying to achieve higher dwelling time or engagement, downloads or more signups with your website is as important as running the tests themselves.

Now let’s dive into the seven best UX test methods you can use in 2021.

Split testing

1.   Split testing

A/B tests are one of the hardcore user experience testing methods. You can validate your marketing and design ideas and hypotheses within hours. Utilizing an agile framework, split tests can create multiple versions of the same asset with single or multiple variations to test the performance simultaneously. What you have is a winner that you can settle for.

However, when you are just starting with A/B tests, testing single element variations is better. It enables rapid testing without complicating the process.

The best part is you have a multitude of tools to perform split tests. Optimizely is one such powerful tool.

Accessibility

2.   Accessibility

No matter how valuable your offer is or how engaging your content is on your website, if your audience cannot find what they are looking for, your bounce rate will skyrocket. You wouldn’t want that. Would you?

Accessibility, a critical part of user interface design, is thus crucial to keep your customers inside the loyalty loop.

Optimizing your website’s accessibility ensures your traffic finds what they are looking for when they are looking for it. You can start with basic information architecture and navigation systems. Ensure they are contextually inserted and designed logically.

A pro tip is to develop a lean prototype before you start developing your site. There are numerous user interface designing tools available to do so. While narrowing down the tools, it is very important to consider the following questions:

  1. How will this tool benefit you?
  2. How quickly can I start working with this tool?
  3. How affordable is this tool?
  4. How does this tool help you collaborate with other team members?
  5. How easily does this tool integrate with other user interface design tools?
  6. What operating systems support this tool?

3.   Card sorting