User experience has compound effects on a brand’s performance in both the short term and long term. From improving conversion rates, high-quality traffic to brand loyalty, it does it all. However, creating an optimal brand experience is easier said than done.
There are many factors that result in a great experience: site speed, information architecture, navigation, CTR (click-through rate), and more. This makes UX (user experience) testing an integral part of the process.
This post takes a deep dive into the best practices and tactics that you can use for testing your user’s web experience.
7 tips to test your website user experience in 2021
Before you consider running a user experience test, the first step is to validate the traffic that your website has in a month on average.
If you are a new site with little to no traffic at all, UX testing will not help you at this stage. However, if your site has considerable traffic,
say 10,000 visitors, it is a good time for optimizing your web experience through usability testing.
This brings us to the second important consideration of user experience testing: conversions.
Setting a core goal of your conversion is essential to test the elements of user experience. Whether you are trying to achieve higher dwelling time or engagement, downloads or more signups with your website is as important as running the tests themselves.
Now let’s dive into the seven best UX test methods you can use in 2021.