7 Tips To Test Your Website User Experience Following Simple Steps
User experience has compound effects on a brand’s performance in both the short term and long term. From improving conversion rates, high-quality traffic to brand loyalty, it does it all. However, creating an optimal brand experience is easier said than done.
There are many factors that result in a great experience: site speed, information architecture, navigation, CTR (click-through rate), and more. This makes UX (user experience) testing an integral part of the process.
This post takes a deep dive into the best practices and tactics that you can use for testing your user’s web experience.
7 tips to test your website user experience in 2021
Before you consider running a user experience test, the first step is to validate the traffic that your website has in a month on average.
If you are a new site with little to no traffic at all, UX testing will not help you at this stage. However, if your site has considerable traffic,
say 10,000 visitors, it is a good time for optimizing your web experience through usability testing.
This brings us to the second important consideration of user experience testing: conversions.
Setting a core goal of your conversion is essential to test the elements of user experience. Whether you are trying to achieve higher dwelling time or engagement, downloads or more signups with your website is as important as running the tests themselves.
Now let’s dive into the seven best UX test methods you can use in 2021.
1. Split testing
A/B tests are one of the hardcore user experience testing methods. You can validate your marketing and design ideas and hypotheses within hours. Utilizing an agile framework, split tests can create multiple versions of the same asset with single or multiple variations to test the performance simultaneously. What you have is a winner that you can settle for.
However, when you are just starting with A/B tests, testing single element variations is better. It enables rapid testing without complicating the process.
The best part is you have a multitude of tools to perform split tests. Optimizely is one such powerful tool.
No matter how valuable your offer is or how engaging your content is on your website, if your audience cannot find what they are looking for, your bounce rate will skyrocket. You wouldn’t want that. Would you?
Accessibility, a critical part of user interface design, is thus crucial to keep your customers inside the loyalty loop.
Optimizing your website’s accessibility ensures your traffic finds what they are looking for when they are looking for it. You can start with basic information architecture and navigation systems. Ensure they are contextually inserted and designed logically.
A pro tip is to develop a lean prototype before you start developing your site. There are numerous user interface designing tools available to do so. While narrowing down the tools, it is very important to consider the following questions:
How will this tool benefit you?
How quickly can I start working with this tool?
How affordable is this tool?
How does this tool help you collaborate with other team members?
How easily does this tool integrate with other user interface design tools?
What operating systems support this tool?
3. Card sorting
If there is one usability technique that improves the overall organization of content in the webpage, it is card sorting. You can create your website navigation and hierarchy based on your user needs and the frequency of their visit to the specific pages.
This technique is literally what the term says. All you have to do is ask participants to sort cards with one core concept into clusters of one broad idea. Later a moderator can ask them the logic behind their action.
This method is a great way to utilize user feedbacks and takes a more data-driven decision in planning the site’s architecture.
The best part?
If you perform these tests regularly, you can later analyze the past data to find patterns of thinking of your audience and create content architecture that is more pre-cognitive to your users. All your hypothesis would be closer to reality.
However, you need to keep in mind that you cannot skip validating your tests at any point in time. Sometimes changes proposed to improve the overall user experience tend to fall flat creating negative impacts. What follows is a high churn rate.
A great way to defend this is to test on a relatively small, less responsive audience.
4. Moderated testing
There is a good reason why moderated tests are so popular amongst designers. You get detailed reports on the lives of your target audience. More so, you know their thinking patterns, web navigation style, and much more valuable information. But performing a moderated test requires resources: time and money both. This makes a moderated test preparation critical.
The first thing you should consider here is to create an audience persona failing which can derail your test goals. What’s worse? You can even end up making delusional information about your target audience.
The second is the list of questions and goals that you want to achieve with the test.
Finally, you should prepare your mindset for conducting the test. It is critical not to overexplain the test takers about how to achieve. There are only three core elements that you need to relay to your test taker: what the website is about, what the test goals are, and what you want them to succeed. Creating a neutral environment ensures you have unbiased results.
Now you can dive into the execution of the test. The best time to conduct a moderated test is during the early days of the development of your website. As this is a qualitative test, you would not need a massive number of participants.
5. Unmoderated testing
Many design experts believe unmoderated testing is one of the best ways to capture quality feedbacks from real users. Unlike moderated tests, unmoderated tests let users react in an environment that is most close to real lives. Plus, the costs of unmoderated testing are significantly lower.
Here participants are asked to complete tasks at their comfort, remotely. There is no moderator to control the environment. However, this quantitative test method demands a significant number of participants to drive insightful data to work on.
The only downside?
Like moderated tests, you would not get detailed reports on users’ psychographics. Finding the ‘why’ behind the action is difficult. You can only create a hypothesis as to why a user achieves a task a certain way. It is best to use an unmoderated test to complement your moderated tests at a later stage.
6. Customer feedbacks
Customer feedback is the Holy Grail of any user experience test. However, hearing your customer is an art that you need to learn. There are multiple ways to gain insights from your target audience. Reviews and comments on your website, reviews on 3rd party websites, feedback forms, surveys, emails, and phone calls are some of them. But only capturing the data won’t do any good. You need to put them to work.
Another great way of capturing high-quality data is to integrate customer feedback and polls with guerrilla testing, where you offer your test taker a small reward in exchange for their time.
This is probably the best method to gain insights into your product during the early stages of development. It helps to capture subjective personal opinions and emotions associated with the product amongst your users. However, you need to prioritize tasks for the optimal benefits.
The only downside of guerilla testing?
Your test taker may not be the ideal target audience. This makes choosing the location of your tests critical.
7. Contextual inquiry
Contextual inquiry is one of the best passive user experience tests you can ever pull off. In this test, your development teams engage in an observation or interview process with participants to obtain user experience information.
Understanding the landscape in which your ideal user interacts with your website, personal preferences, and habits help to create a rich user experience for your sites. This test is also valuable in checking user satisfaction with your products.
However, to make this test successful, you need to abide by a simple guideline: least possible interruption to the users. The researcher conducting such a test must actively involve themselves in passive learning of the user behavior. Restraining the urge to guide your users to perform tasks is critical.
Plus, note-making during every session is essential. This will help you create detailed reports afterward.
User experience tests may seem daunting at first. However, it does not have to be. You only need to be strategic in your approach.
In doing so, make context your best friend. It is that one success factor that you cannot lose sight of. Anchoring your tests to context like the conversion funnel, you can use the above tips and techniques to guide your optimal user experience.
However, you need to realize that every customer is unique, and so is their behavior. This makes it impossible to optimize for every visitor. But following the 80/20 Pareto principle can drive the maximum benefits from your tests. Focus on the dominant traffic behavior instead of the extreme visitors.
Let us know in the Comments section below what tips would you implement to test your website user experience.
Atreyee Chowdhury works full-time as an Instructional Designer and is passionate about writing. She has helped many small and medium-scale businesses achieve their content marketing goals with her carefully crafted content that is both informative and engaging. She lives in Bangalore, India with her husband and parents. She loves to read, experiment with different cuisines, travel, and explore the latest content marketing and L&D trends in her free time. You can reach her on Linkedin or write to her at [email protected] to discuss your content marketing requirements.
Three Tips to Bring More Customers to Your Website and Your Business
For several decades now, working with a social media influencer has proven to be one of the best ways to advertise your business. This is especially due to the increased use of the internet and other social media platforms. For this reason, working with a social media influencer after when running a business or trying to launch a small business website will earn you a lot within a short while. However, getting the attention of the influencer and engaging them in your business is easier said than done. Below are ways to build good relationships with your social media influencer to help you get the best from your business website.
Have Clear Expectations
Considering that social media influencers have many brands that they are working with, you need to be clear with your expectations for you to build a good relationship with them. Firstly, define precisely what you expect from the influencers in a way that will not be complicated to understand. Secondly, explain to them factors such as the kind of call-to-action that you expect them to use in their campaigns to help you bring more customers to your business. Lastly, this will help you make a good and long-lasting relationship with them, thus making you get the best from your food truck rental in Vancouver. Make sure to ask them to ost your business logo on every article or advertisement. That will help you build a strong brand image faster.
Have an Offer That Stands Out
The better the offer that you give your social media influencer, the more the chances of having them develop a soft spot for you and your food truck business. For this reason, when talking to the social media influencer that you intend to work with to help advertise your business, ensure that you offer them a deal that they cannot reject. This will not only help strengthen your relationship but also make them more aggressive in your business, thus leading more customers to your business website.
Keep them in the Loop
Ideally, when you start working with your influencer, you will have to explain to them how you are currently operating your business and what you expect from them. For you to maintain a good relationship with them, ensure that you keep them updated in case of any change in your business. For instance, update them in case you make a change in the web development company that you are working with or any change in the prices of your goods. This will make them feel part of your business, thus making your relationship better. Additionally, it will help them give accurate information to your customers.
Working with a social media influencer is one of the most effective ways to advertise your business website and the business at large. However, the kind of relationship that you have with your social media influencer will determine how passionate they will be at advertising your business. Utilize the tips above and get to better your relationship with the social media influencer after working with a Php web development company, and help take your business to the next level in no time.
Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online cannot and will not be held liable for any action taken as a result of using the information in this article.
Keren Shavit2021-10-21T04:08:59+00:00Comments Off on 7 Tips To Test Your Website User Experience Following Simple Steps