7 Tips to Improve Your Brand Communication Strategy

What do you need to build a strong, unique brand image? 

A powerful brand communication strategy that hits the right spots and helps you connect with your audience. 

Though it’s one of the most desired objectives of any business, building brand awareness and reputation is neither quick nor easy. 

But it is achievable if you channel the right digital marketing tactics into building a strong brand communication strategy. Cater effectively to the expectations of your customers and they will fall in love with you. 

Interested? 

Here are the top tips to help you build a brand communication strategy to find a permanent spot in the hearts of your customers. 

Go ahead and explore.

Why Should You Invest in a Brand Communication Strategy?

Brand communication is a vital and integral part of brand management. By having a healthy conversation with your audience, you can inform, educate, and reinforce what your brand stands for and how your offerings stand out.

Here are the benefits you can reap by investing in an effective brand communication strategy: 

• Builds customer trust in your brand
• Helps you share your brand story 
• Differentiates you from your competitors 
• Positions you as an authority in the industry
• Helps you build a favorable market for yourself 

Now that you understand why it’s important to have a brand communication strategy, let’s discuss how to create a winning one.

Tips to Make Your Brand Communication Strategy a Winner 

An effective brand communication strategy can penetrate the hearts and minds of your audiences, giving them compelling reasons to choose your brand over your competitors. 

Apply these 7 tips to build a winning brand communication strategy. 

1. Use an Honest and Unique Voice 

Brand communication that is genuine and honest can be instrumental in building loyalty among customers, sponsors, and other stakeholders. Your brand voice should be empathetic and authentic to help customers better connect with your brand. 

Maintain a consistent voice across all channels including the big social media platforms, the brand’s website, and customer support channels. When there is a comforting human touch to your brand communication strategy, your audience will better relate to it and put their trust in your brand.

2. Define Your Brand Personality 

How do you want people to recognize and remember you as a brand? 

Your brand communication strategy should work towards building a strong brand personality. 

Let your commercials and social media campaigns be funny, witty, bold, and creative. Think outside of the box to come up with spectacular ideas.

IKEA uses an AR-powered app to help users choose furniture and home decor items for their homes.

Similarly, you can come up with unique ways to showcase your brand personality.

When your marketing efforts are memorable, your customers will easily relate it to your brand, and that will improve brand recall.

3. Share Valuable Content 

I can never emphasize enough the importance of good content. 

When building your brand communication strategy, work towards creating content that is relevant to your brand. At the same time, it should be valuable and relevant to your audience. 

Listen to your audience and create targeted content to provide insights and solutions that can address their pain points. 

For an example, video content is more effective way of promoting your brand and for this you create FAQs, product and demo videos are good idea. 

To make them more effective you can add subtitles, audio music and special effects to these video with the help of available best video editing software.

When your content is enriched with information and easy to consume, it will attract more views.

Your audience will love it when you start a conversation with them. Make your brand communication strategy more effective by responding to your customers and prospects on forums, social media channels, and your own blog. 

Say “thank you” for a good review, reply to comments, and provide solutions to their problems. Go a step further and have positive conversations that will make your audience feel important. 

You never know, they may even start advocating for your brand! When you club this with the right techniques to grow your social media followers, you will improve your brand visibility. 

See how effortlessly Starbucks starts a conversation with its followers. 

Negative feedback demands even greater attention. A timely and polite response can pacify the bitterness and win back the customers for you.

5. Limit Self-Promotion

One thing that your brand communication strategy should not contain is an overdose of self-promotion.

Would you like to hang around a person who always boasts about themself? We’re guessing the answer is no.

Similarly, your audience wouldn’t like to be bombarded with promotional content, either.

Today’s users may quickly get agitated with overtly promotional content and block your communications. What’s worse, you run the risk of actually losing customers.

6. Be Open and Transparent

Customers think highly of brands that are transparent about their policies, practices, and how they work to make their products unique.

Your brand communication strategy should include behind-the-scenes stories, interviews, testimonials, and much more. When your brand message is clear and transparent, it convinces your customers and prospects to trust you.

Here is a good example.

added a candid behind-the-scenes video to Instagram in which Awkwafina gives a touch of the sets of ShangShi and has a light-hearted conversation with the cast.

7. Spotlight User-Generated Content

Leveraging user-generated content is a highly effective technique for boosting your brand communication strategy. Pay close attention to what your followers are saying about you on social media and share those testimonials.

When fans respond to your social media campaigns with images and videos, give them the recognition they deserve.

See how Apple gives credit to its users while sharing their content in the following post.