• Why Social Media Should Be Included In Your Marketing Campaign

Why Social Media Should Be Included In Your Marketing Campaign

The World Wide Web has become an integral part of consumers’ daily lives. More than providing search engines where people can type in their queries and have solutions delivered instantaneously, it has also paved the way for social media sites that allow brands to connect with their target audience.

Platforms like Facebook, Twitter, Instagram, Snapchat, and TikTok are valuable for reaching potential customers. You should dedicate time and resources to planning out your social media strategy for the success of your business in the digital sphere.

Here are the reasons why you should include social media in your marketing campaign:

  1. Supplement Your SEO Efforts

Search engine optimization (SEO) is an integral part of digital marketing. The process is all about maximizing keywords and links to boost your site’s visibility online. While your popularity on social media doesn’t affect your rank on the search engine results pages (SERPs) directly, it can still provide you with referral traffic.

The term pertains to the web users who stumble upon your brand’s website without using search engines. In other words, they are the ones who arrive in your domain through third-party sites, such as social media channels.

Including social media in your marketing campaign can help you improve your position in the SERPs for relevant keywords. With this, you can be more visible to your target audience and increase the chances for conversions.

Social Media
  1. Promote Your Brand Cost-Effectively

The best thing about social media is that you have full autonomy over your advertising budget. Most platforms, such as Facebook, Instagram, and YouTube, have cost-effective ad packages in place. This way, even small businesses can take advantage of these sites’ global reach.

Traditional advertising through TV, print, and radio requires companies to shell out hundreds of dollars for each promotional material. With social media, however, you can spend as little or as much as you want, and still deliver your message to potential customers.

Moreover, you can even enlist the help of digital advertising agencies, like Digital Domination, which specializes in social media ads. These companies have the expertise and knowledge that can help you make the most of this strategy.

  1. Boost Your Authority

Having an official account on various social media sites can improve customers’ perception of your brand. It’s a great way of publishing first-hand updates about your company. This way, the information would come from an authoritative source—you.

Another way that a solid social media presence can boost your authority is by providing timely and relevant data to your subscribers. Social media sites provide an excellent platform for sharing your content with the world. Being a source of reliable industry information can cement your place as a leader in your niche.

  1. Engage With Customers

One of the primary advantages of social media is that it provides a platform for businesses and customers to interact. It’s where the latter can send their feedback about a company’s products and services.

This level of engagement plays a significant role in keeping your brand at the top of consumers’ minds. By allocating time and resources into tracking mentions from your followers, you avoid missing opportunities to market to them directly.

Here are some tips to help you increase social media engagement:

  • Post Interesting Content – Engagement will come naturally if you set high editorial standards for the content you publish. Make sure to only share posts that are relevant to your subscribers and target audience.
  • Reply To Comments – Assign someone to be in charge of responding to comments left by social media users on your posts. These are marketing opportunities handed directly to you, so don’t waste them.
  • Include A CTA – A call-to-action (CTA) isn’t just for your website and landing pages. You should also encourage subscribers and new visitors on your page to comment, like, and share your posts so that their friends can view them. Often, people need a little prodding to do the desired action.
  • Organize A Contest – Organizing a contest or giveaway is a surefire way to boost your engagement. The best thing about this tactic is that you have full control over the instructions. With this, you can get people to do what you want them to do, such as following and liking your posts, as well as visiting a landing page so that you can retarget them later.
  • Add Visuals – Make your posts more appealing by including images and videos. These visuals can catch your target audience’s attention as they’re scrolling through their news feeds. A compelling post should make them stop and want to learn more about your offer.
  • Ask Questions – End your posts with a question to serve as a prompt for your subscribers that you want them to share their thoughts about the posts. Something as simple as asking them whether they like your content or not can increase engagement on your social media profiles. Of course, don’t forget to thank them for their input or respond to their inquiries if they have any.
  • Maximize Hashtags – Hashtags are a feature in social media sites that serve to categorize posts to make it easier for users to find them, according to their interests. You can take advantage of this function by setting up an alert for relevant tags in your niche. Then, start engaging in posts found in these hashtags to find potential customers.
  1. Improve Brand Awareness

Social media is a great way to promote your brand. It’s particularly valuable for startups and small businesses that are still in their early stages. These sites can help you introduce your company to prospects and build a following since these platforms allow you to reach your target audience. As long as you publish engaging content and reliable information, you can be sure that people will take notice of your brand and subscribe to your profile for more updates.


Businesses should allocate a portion of their resources to develop a solid social media campaign. This strategy allows you to supplement your SEO efforts and reach your target audience. Plus, it’s a cost-effective way to promote your brand, engage with customers, boost your authority, and introduce your company to potential customers.

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Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online cannot and will not be held liable for any action taken as a result of using the information in this article.

2020-12-03T07:44:05+00:002 Comments

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  1. Luke September 23, 2016 at 8:51 pm

    what about choosing all of them? I think if you have precense in all of them you will gather more traffic?

  2. Annette September 27, 2016 at 4:38 pm

    Instagram is quickly becoming my go-to choice. I just wish you could upload pictures straight from your computer as opposed to third-party programs or on your phone.

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