When creating your brand identity, the logo fonts you choose to use can be incredibly impactful. Fonts have the power to impact thoughts, feelings, and behaviors and affect how people react in certain ways.

Also, when it comes to branding your side hustle or small business, there is a whole area known as “font psychology”. The definition of font psychology is that the font type you choose to identify with your brand image will affect the minds of your viewers.

Font psychology is the deliberate use of particular styles and sizes of characters in content to produce a desired effect in the viewer.

Today, we’re going to discuss typography in general. And specifically, the four main types of fonts, so you can have a better understanding of how typefaces designed and classified. Also, we go over some specific fonts that we feel are particularly good to use when it comes to branding and logo design.

We hope that you find this information helpful for understanding typography and its importance in branding.

The Four Main Types of Fonts

While there are hundreds of individual fonts, all of them can (in most cases) be grouped into 4 main font categories. These categories are as follows:

Serif Types of Fonts

Serif Types of Logo fonts

Serif fonts are known for the little feet on the ends of the letter; there are many more minor classifications for the different types of Serif fonts (such as Old Style, Classical, Transitional, Neo-Classical, and so on). But by and large fonts of this type re-known for being very traditional and dependable? Because they are so commonly used, Serif fonts are a popular choice when it comes to logo design and company branding.

Slab serif Types of Fonts

Slab Serif Types of Logo fonts

Similar to traditional serif fonts, slab serifs are known for being more dramatically styled, with more significant and more sweeping lines. Slab serif fonts are used most often in vintage logos. But can also be a good choice if you want to add a bit of eye-catching flair to your company name.

Sans Serif Types of Fonts

Sans-Serif Logo fonts Types

Literally “without serif,” these fonts lack entirely the little feet seen on the actual Serif fonts. Sans serif fonts are considered a more modern font and are a go-to choice for anyone who wants a sleek and more economical look. They are also familiar with how they make lettering easy to read regardless of font size (large or small, something written in a San Serif font is easy to make out).

Handwriting Types of Fonts

Handwritten Logo fonts

Logo fonts with handwritten are one of the more recent additions to typography and are most notable for the way that no one specific characteristic defines handwritten fonts beyond their resemblance to handwriting. However, just as everyone’s handwriting looks different, so too is there a great deal of variety when it comes to handwritten fonts. They are increasingly popular for business logos because they add a bit of a personal touch.

Script Logo fonts

Firstly, Script types of fonts designed to mimic handwriting (cursive writing, specifically in most cases). Secondly, script fonts are divided into two additional categories: formal and casual. For example, formal Script fonts are considered the fanciest and are easily recognized by the dramatic flourishes seen in the lettering. Also, formals are useful for elegant events, but using this script too frequently can lead to your words appearing too tangled together or busy. On the other hand, Casual scrips, in comparison, are still artistic but less over-the-top; they feature fewer flourishes and are generally more legible. Besides, casual scripts are a common choice for logos and company branding because they create an artistic feel while still keeping a casual vibe.

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13 Best Free Logo Fonts


If you’re aiming for a smoother and more sophisticated sort of lettering, this particular Google font is for you. The Serif font family is used by many people. We consider it to be more feminine than other more blocky serif fonts.

Great Vibes

Outstanding Great Vibes is another flowing script font. Works well for elegant logos and formal lettering. It’s mostly known for its beautiful looping lines and aesthetically pleasing uppercase letters. Great Vibes is one of the most popular fonts used with our alphabet and letter logos.


Also known as Berkshire Swash, and considered to be a pleasant combination of both bold strokes and delicate lettering; most people choose Berkshire if they want a font that is both elegant and strong.

Great Vibes Bellefair Best Logo Fonts


Regular and Decorative Cinzel fonts are two of the most popular logo maker fonts. Cinzel is another in the Serif family and is based partially upon Roman inscriptions (particularly when it comes to CAPITAL LETTERS LIKE THESE). This font is famous for logo design on account of the sleek and contemporary lines.

Pinyon Script

Rounded corners and sweeping swashes handwritten script fonts, also known for being both refined and playful.  Pinyon Script is a famous font for logos that want to promote a company that is both sophisticated and approachable.

Eagle Lake

This font is considered a script font on account of the flowing lines that are reminiscent of calligraphy. It’s a popular choice for more elegant and rounded lettering when it comes to logo design.

Pinyon Script Font Eagle Lake Font types


This is another san serif font with a modern twist. This particular font is said by many people to feel a bit futuristic; it is used most commonly for things related to computers, technology, or cyber services.


Abstract and features a sort of art deco design that makes it stand apart from other fonts. Technically a geometric sort of san serif. Limelight type of font evokes feelings of the 1920s, particularly in the area of cinema (where fonts like these were used commonly for movie posters and such).

Orbitron Limelight fonts

Oleo Script

Oleo as a script font is notable for having flowing lettering that is not interconnected. Ideal for lettering that is both smooth and elegant but also more on the casual side (in regards to its script classification, it’s is a casual font rather than a formal font).

Oregano Logo fonts

Based upon the lettering of Rand Holub, a well-known calligrapher and logo designer. Oregano font is famous for the fun and casual feeling it gives off. We love it!

Oregano font


This font is trendy recently for not just for logos but also for many other forms of advertising and marketing. It is fun and unique among script fonts. Because of its unconventional ligatures and is generally chosen, if you want your lettering to have an elegant yet friendly feeling.

Times New Roman – most popular Logo fonts

The most commonly used font, Times New Roman is a basic Serif font that was explicitly designed to aid in legibility. It’s a popular choice for logos for precisely this reason; it’s not overly pretty or eye-catching, but it’s easy to read and understand something written in this font.

sofia Times New Roman Pinyon Script Font

With all that great selection of font types, it’s always a good idea to take your time when creating a business brand identity. Make sure that you use a combination of symbols. Firstly you need to carefully select the types of fonts that will be appealing to the eye. Secondly, you need to choose the right colors that will evoke the right emotions. So, if you need a word of advice from a professional logo designer, DesignFreeLogoOnline team will be happy to help you.

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DesignFreeLogoOnline logo maker tool is a professional logo designer that places the control in your hands. It makes it easy to create a logo without that much of a hassle. Using the logo maker online will get the job done in a few minutes. Firstly, choose one of our template logos as a starting point. secondly, modify the free logo design templates as you see fit. Our online tool will allow you to change fonts, text, and colors without any problem. Lastly, when you are happy with the final design, place an order and download your logo instantly.

Maintain the Message of Your Brand

It is never enough that you just create a brand. Every business should untiringly strive to ensure that it remains true towards its brand. A business that promises one thing but does another will never succeed. The easiest way to ensure that the message of the brand will stay fresh in the minds of the customers is to bring about a basic change in the overall working of the business for it to reflect what it truly stands for.

Now more than ever, branding is quickly rising to become an important aspect of every business. Besides, a properly planned and implemented branding program could be the exact business strategy that a company is searching for. Through branding and good Logo fonts, it also ensures that the requirements filled in by the products and services being offered will not be replaced by other businesses.

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Branding Colors 

Same as fonts, color targets emotions. As an influential brand, your company would like to cater to the customer’s emotions in such a way that you connect with them. Branding will help to reach customers within an instinct.

According to color theory, red and blue colors have a different impact on the human psyche. However, blue and green will have a different effects. The color theory reflects other dimensions instead of just saying that the pink color is the prettiest. A blood-red color can be an alarming sign and even a sign of danger. On the other hand, brown can be a sign of dirt or an ugly thing. But, this is not absolute because everyone likes chocolate.

Americans’ green color is associated with money for Americans, and they usually say that they are spending greens. But, colors create an impact, and your organization should understand how color works for me and my branding? To improve your company brand, also take a look at the use of logo colors in branding.

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