When creating your brand identity, the best logo fonts you choose to use can be incredibly impactful. Fonts have the power to impact thoughts, feelings, and behaviors and affect how people react in certain ways.
Also, when it comes to branding your side hustle or small business, there is a whole area known as “font psychology”. The definition of font psychology is that the font type you choose to identify with your brand image will affect the minds of your viewers.
Font psychology is the deliberate use of particular styles and sizes of characters in content to produce a desired effect in the viewer.
Today, we’re going to discuss typography in general. And specifically, the four main types of fonts, so you can have a better understanding of how typefaces are designed and classified. Also, we go over the Best Logo Fonts that we feel are particularly good to use when it comes to branding and logo design.
We hope that you find this information helpful for understanding typography and its importance in branding.
While there are hundreds of individual fonts, all of them can (in most cases) be grouped into 4 main font categories. These categories are as follows: