Your brand color is the center of your business image. It is not just a visual aid, it improves brand recognition and creates a powerful first impression by connecting with your customers and target audience. Color influence a customer’s decision to buy for as much as 60 percent.
Choosing the right color is one of the basic secrets of building a successful business brand. Color is a very crucial dimension in considering a company’s identity as well as in the marketing and branding of the business because that’s what creates the first impression from the perspective of the market audience.
Color carries with it a whole lot of emotions, feelings, and experiences in the mind of an audience. Whether it is green, yellow, blue, or red, poorly used can make or mar a company’s image and perceptions. They, directly and indirectly, send powerful messages to the target audience, especially in sales and marketing.
Why is Color Important to your Business?
Color has an effect on human behavior. It is capable of affecting a customer’s moods and can be deployed to send out messages. Human beings have a mental, emotional, and bodily response to colors. Not just in branding, marketing, or in business generally, color plays a very crucial role in other fields such as architecture and love relationships. Research has shown that customers make their product choice based on just the brand color alone. The color of a business brand identity serves to represent its personality as well.
An excellent brand color translates to impressive customer positive reactions. Advertisers, entrepreneurs, organizational leaders, and graphic designers have a good understanding of this concept; that choosing the right color for their business venture directly impacts the success of their enterprise.
Colors that you choose when you are branding your company plays an essential role in creating that response. Humans conditioned to react to different colors in different ways. As such, Colors associated with feelings and has their meaning.
What do the Logo Colors Say About Your Company?
- Bold Red. Passionate, and energetic. It is recommended to use red colors to a certain extent.
- Sky Blue. By nature, blue inspires feelings of peace and relaxation. Ultimately, Blue shows professionalism, integrity, and shows stability in the corporate world.
- Natural Green. Gerren carries a feeling of life and growth. Alternatively, green also convey the meaning of money and wealth.
- Royal Purple. Rare as it is, Purple color is an elegant color and very impactful visually when used for logo design. It also gives off a sense of luxury and nobility.
- Powerful Black. This dramatic color gives off a sense of sophistication with a hint of mystery. Ultimately, black is a reliable choice if you want to instill your brand with a feeling of power.
Things to Consider Before Choosing a Color for your Business
Different colors have different meanings therefore, in choosing a color scheme, therefore you must put the following factors into consideration:
#1. The Color Must Be Appropriate:
The color you chose for your business or brand must align with the kind of message you want to send out to your audience. So take into consideration the type of business you do before choosing a color. Your message must appropriately match with your chosen color shade.
#2. Consider your Target Market Audience:
The market audience can react negatively if the business color fails to sit well with them. Hence, color must be sweet and appealing to the interest and subconscious of your customers. Otherwise, there could be a backlash if you mindlessly change a color they like or choose an unimpressive one.
#3. Remain Consistent in your Color Scheme:
Maintain simplicity and consistency with the color brand of your business. Brand color consistency helps your market audience to remain loyal and identify with your brand. This factor plays a very important role where there is stiff competition in the industry. Consistency gives you an edge over those that change their color scheme frequently. It is said that 95% of the top 100 brands stick to not more than two colors. So always know that your brand color is part of your company’s representative; at least in the mind of your customers.
Your color choice does not just build your brand beauty; it also draws your target audience closer to you. Engage colors that strengthen and enhance your brand identity and aesthetics. Your color choice should connect emotionally with the prospect and audience you target for your business.