Best Law Firm Logo Colors to Use for Branding a Lawyer’s Office
What gets to your mind when someone mentions the word “love?” Whether negative or positive, this word conjures a strong emotional response compared to other words like “bike.” Emotions are powerful and they drive most decisions. So, when branding your lawyer’s office, you have to cultivate an emotional connection with the target audience.
While stories can help you do that easily, telling the life story of your business in the storefront or a logo is impossible. For that reason, you have to choose the right brand colors and use them to tell a story and reach more audiences. Below are the best colors you could choose for your lawyer’s office and attract more potential clients.
Even though the black color is neutral, it reflects the presence of color. It is non-reflective and absorbent and therefore looks mysterious. People associate it with elegance and authority. On the dark side, people associate this color with death, aggression, and dark arts. And when used as a corporate color along with other colors, black symbolizes authority, confidence, and power. It will show emptiness when used alone.
Black is among the best colors to use in the design of a logo for your law firm. The color will add power to your logo but you have to use it carefully to ensure that your message reaches your target audience.
Black is traditionally associated with professionalism and brands that use it express a message of respectability, authority, and sophistication. The color will not shout for attention but you will imply that your law firm has a great reputation. It will help you attract more clients in the long term.