2022 Best Law Firm Logo Designs – Lawyer Logos

Best Law Firm Logo Colors to Use for Branding a Lawyer’s Office

What gets to your mind when someone mentions the word “love?” Whether negative or positive, this word conjures a strong emotional response compared to other words like “bike.” Emotions are powerful and they drive most decisions. So, when branding your lawyer’s office, you have to cultivate an emotional connection with the target audience.

While stories can help you do that easily, telling the life story of your business in the storefront or a logo is impossible. For that reason, you have to choose the right brand colors and use them to tell a story and reach more audiences. Below are the best colors you could choose for your lawyer’s office and attract more potential clients.

1.     Black

Even though the black color is neutral, it reflects the presence of color. It is non-reflective and absorbent and therefore looks mysterious. People associate it with elegance and authority. On the dark side, people associate this color with death, aggression, and dark arts. And when used as a corporate color along with other colors, black symbolizes authority, confidence, and power. It will show emptiness when used alone.

Black is among the best colors to use in the design of a logo for your law firm. The color will add power to your notary logo but you have to use it carefully to ensure that your message reaches your target audience.

Black is traditionally associated with professionalism and brands that use it express a message of respectability, authority, and sophistication. The color will not shout for attention but you will imply that your law firm has a great reputation. It will help you attract more clients in the long term.

2.     Deep Blue

blue in its deep shadows is mostly associated with the sky or sea. It is soothing and mostly signifies peace, imagination, intuition, and freedom. Some people also associate it with loyalty, intelligence, and authenticity.

Deep blue has been used for a long time as a professional color associated with reliability and competence. When used in branding, the color looks dynamic and warm, or competent and cool.

Also, the blue color is linked to tranquility due to its ability to relax the body, which might be why people associate it with relaxation and peace. When used in a logo design, the color inspires trust, something that makes it a good choice for law firm logos.

Deeper blues are mostly used in the logo design of corporate firms because they show professionalism and competence. Many companies have used it to send a message of reliability, and inspire trust, professionalism, calmness, and healing. However, using too much blue in your business logo design might make your law firm look lifeless and cold.

3.     Gold Is A Luxury Branding Color For Law Firm Logos

Gold evokes feelings of confidence, optimism, happiness, self-esteem, and encouragement. It suggests summer and sunshine, and it can evoke feelings of money and wealth. Actually, nothing says “expensive” in a better way than gold color. For a long time, people have also used it as the color of victory, wealth, royalty, wisdom, glamour, prosperity, prestige, and luxury. Its warmth irradiates everything surrounding it.

Golden hues have some brown or red in them and this gives them the power that yellow does not have. Gold pops up in various luxury brands for this reason. The color suggests prosperity and wealth, meaning that it is a perfect choice for beauty, food, finance, fashion-related companies, beauty, as well as law firms.

4.     Silver

The secret to professional brand identity is a memorable image that represents your business. This is exactly what a law firm needs to do to get the kind of attention that it requires. A great way to grab attention is to use the silver color.

Silver is the color of wealth, sleekness, elegance, and grace. The color works as a descriptor of everything industrial, high-end, and technology-related. Jewelry brands mostly chose this color for their logos. However, the color is associated with industrial metals and not fine metals.

By using silver color in your law firm logo, you will emphasize the upmarket and sophistication side of the brand. Gaming companies use it to suggest war and weaponry.

5.     Burgundy

Burgundy is a color shade lighter than maroon. This color is a mix of brown and red color with a purple tint. Most people confuse this color with maroon color, which boasts a slightly red-brown tint and lacks a purple hue expected in burgundy color. The word “Burgundy” comes from red wine, which comes from the Burgundy Vineyards in France. The wine has a distinctive red shade.

People in Burgundy refer to the color Bordeaux as a reference to another region that produces similar wine with a deep red color. The word “Burgundy” was introduced to the English language in the 1800s possibly due to the high importation of wine from the French.

In Color Psychology, people associate Burgundy with high-class societies. Its red shade and rich hue are interpreted as a symbol of sophistication. The color is more serious than the lighter red shades and it lacks the sense of light energy associated with the pink color.

The color symbolizes power. Its combination of psychological power and seriousness gives a high ambition sense. Therefore, this color is a good choice when a need to show wealth and power is important. You have to use it sparingly to complement other colors in the lawyer logo.

6.     Forest Green

Green is an easy color on the eyes. In fact, the human eyes are more sensitive to green color because it discerns the green palette shades. It is for that reason green is the international color of peace, nature, and relaxation. Green is also the color of rest, harmony, equilibrium, and wealth in some ways.

Green has evolved into a color of the environment and environment-friendly products. Veganism, vegetarianism, and eco-friendly brands choose this color to show their personality and values.  And because plants are green and they get back to life after winter, people believe that green is the color of new life or growth. In the middle Ages, all pregnant women were painted in green clothes. Dollars are green and therefore people in the United States know it as the color of money. The best news is you can use green to design custom logos regardless of your industry and reach a wider audience.

Conclusion

After choosing the colors for your law firm logo, you will have to choose a logo design that can tell your story perfectly. A good color combination and logo design will help you stand out from the competitors. Use the above colors for the best results.