Compared to symbol logos, wordmarks rarely fail
Many companies often come up with horrible graphic logos. Many things can go wrong with it: poor color selection, complex design, abstract symbols, and so on. Most importantly, many graphic symbols fail to represent the image of the companies they belong to.
With wordmarks, however, you are less likely to miss it. You can focus on the lettering, and in most cases, the color will not be more than two. The designing process will be much faster and easier compared to symbol logos.
On top of that, wordmarks are much more timeless due to its simple and straightforward design. Even if they need to be updated, this type of logo will not go through major changes. Several examples of this case are Vogue, Nescafe, and The New York Times.
Wordmarks are easier to make
Creating a symbol or graphic logo is challenging. To get one that answers your needs, you need to find an experienced designer that can translate your vision into reality. And unfortunately, these professionals don’t come cheap and can poke holes in your budget.
If your business is just getting started, a wordmark is a better option for you. You can browse for free commercial-use fonts, and then tweak the design a little bit using graphic editors like GIMP or Inkscape.
Alternatively, you can make use of logo makers. Simply select a template that best matches your company, and then download the result.
When your business grows, feel free to hire a designer to improve the design of the logo for you.
Do you have an array of products? A wordmark would be perfect
One of the most common problems with symbol logos is its flexibility. When rendered in a small size or printed on unconventional mediums, many logos lose their details like lines and colors. At this point, they also have lost their charms.
You can prevent such a case from happening by using wordmarks. Typefaces are scalable, and you can easily change its color without worrying about how it will affect your logo.
To test your wordmark’s versatility, try to use it on various platforms like business cards, web pages, product packagings, and others. Make sure that customers will be able to read your logo without much effort.
Some companies that use wordmarks on their products are West Elm, Crate&Barrel, and Tiffany’s. Besides them, professional services businesses such as those of CPAs, business consultants, and lawyers also rely on wordmarks.
Wrapping it up
Your business is better off with a wordmark than a symbol or brandmark logo. This type of logo is less risky since it’s better at communicating your brand’s image and personality compared to the traditional logos.
It also turns out to be more affordable because you don’t need the most experienced designers out there to make one for you. What’s more, considering that businesses tend to change priorities with time and would like a more flexible representation, a wordmark becomes a better option compared to the rigid graphical logos.