As with the previous point, there is nothing wrong with reaching out to a reliable web builder to redesign your website. Likewise, getting copywriters to provide your product descriptions is helpful. Just remember that this can be a very expensive process, so it may be worth learning some of these skills yourself to ensure that you understand exactly what you’re getting or what you may need. This is also one of the big benefits of working with a platform like WordPress, as it’s easy to add plugins and make changes to your site later down the line which can enhance functionality over the long term.
Be Ready to Play the SEO Long Game
Speaking of the long term, many new brands who are unfamiliar with digital marketing tend to panic when they’re paying for search engine optimization services and they’re not ranking on page 1 within a month or two. This is understandable, given how difficult SEO can be to explain at first, and if you’re not well-versed in it, you can have trouble knowing when to pull the plug and try something new. The fact is that SEO takes time and patience, and while SEO may not have the immediacy of PPC (Pay-Per-Click Marketing), it provides results that will only grow and improve over time with a holistic SEO strategy.
SEO works by providing signals to search engines through a variety of methods that showcase what your business is and demonstrate why you are an authority in your field or market niche. After all, search engines like Google want to provide their users with the best responses possible to their search queries. In order to do this, their algorithms need to be able to automatically find elements of your site and determine that they are a suitable choice for rankings. This takes time before you start to see results, even when you’re doing everything right. So, allow some time to pass before trying different optimisation methods to ensure you aren’t simply discarding the fruits of your labor right as they’re ready for harvest.
Utilize the Right Socials
With a new brand, it is easy to overestimate the amount of time you will be able to invest consistently early on. After all, you’re still in the preparation phase, waiting to properly launch, so it’s natural to just go full steam ahead into anything with an even marginal chance of success. The issue is that social media platforms, and digital identities as a whole, rely on consistency, and if you have set up too many things to handle once your brand starts to pick up, you’ll be kicking yourself later.
So, rather than trying to juggle Instagram, Facebook, Twitter, TikTok, and 50 other platforms in an effort to connect with your audience, try to focus on those that are the best fit for your brand. You can find the perfect social media platforms for your brand by asking yourself these questions:
- Is your brand visually dynamic with a lot to show off? If so, Instagram and TikTok will be fantastic tools.
- Do you have a lot of updates and new news popping up all the time to share with an audience? Twitter is the platform for you.
- Are you wanting to essentially build out a second website with built-in community functions? Facebook will likely be your go-to.
This is by no means an exhaustive list, but it goes to show that even in social media, there are niches that are going to fare better and worse on different platforms. So, focus your efforts on one or two, or consider hiring a social media manager to manage all of them for you.
Starting a new website or any other kind of digital presence for a developing brand can be a difficult step, but it’s one that is ripe with potential opportunities. So, do what you can to ensure that you’re starting on the right foot, and allow yourself time to build authority in the digital world. It’s never easy making a new name for yourself in what is essentially a global market, but with the right skills and determination, your hard work will most certainly be sure to pay off.