Beauty Brands are Choosing Imperfect Designs
Perfection is flawed for some audiences. Research has proved that some people prefer looks that are rough on the edges – including scribbled writing, asymmetry, and disproportionate imagery. Most brand designers choose imperfect brand designs combined with handwritten typography and illustrations intentionally to resonate with the young audiences.
Minimalism involves the use of essential elements, such as simple text, basic shapes, empty spaces, and limited color palettes, alone to develop an uncluttered brand. This brand design trend mostly boasts organic design elements and it is therefore ideal for any beauty brand that would want to go back to the basics or convey a simple personality. It will allow your target customers to focus on the important elements of your brand.
Color gradients started as a feature of Microsoft WordArt and PowerPoint but people are now using them on social media posts, presentations, websites, and beauty business branding. One of the reasons behind this is that they are versatile with many creative applications. Designers are using color gradients in various contexts, including color palettes to add visual interest to beauty logo design or text, and as standout or subtle backgrounds to their illustrations.
Our obsession with nostalgia is another factor that influences the branding of beauty businesses. Most business people believe that the past is a good source of inspiration and they are therefore putting a spin on the recognizable symbols and icons. While this trend is not new, it was exacerbated during the COVID-19 pandemic, when most people spent their time indoors watching their favorite movies from the 1990s and early 2000s. Perhaps, you have realized that many brands are using bold illustrations, bright colors, kitschy textures, and sketchy collages when branding. You might also need to use them when branding your beauty business.