You don’t have to be a professional graphic designer to create great visual content for your business. Anyone with a will to learn and some creative spark can create great visuals to complement their website, business logo, branding, and content.

While some software knowledge is a must, these how-to tips will help you elevate your brand regardless of the platform. It’s well worth the effort to produce quality visual content. Visual content earns more engagement than text-only. Further, visual platforms like Pinterest and Instagram are growing rapidly.

Visual content can easily be implemented in advertisements, websites, branding, or even social media content to name a few examples. However, there’s a difference between creating content that is visual and creating content that stands out. These tips will help you bridge that gap.

Graphic Design & Content Marketing

Everyone knows that visual content adds a significant amount of value. The problem is that the approach to it is often random and undisciplined. It’s a bit like assigning someone to build a house who knows that they need wood and nails, and who knows what a house is supposed to look like. They just don’t have skills or training. They might create something that looks like a house, but they’re going to miss a lot along the way.

You can create visual content without formal training as a graphic designer. Still, you’ll be much better at it if you learn enough to understand the basic principles of design. After all, these exist because they work and are proven.

How-to Tips For Designing Great Visual Content

Basics to Designing Great Visual Content

These tips use some of the basics of graphic design. Implement them as you work on your visual content, and you’ll be impressed with the results.

Great Written Content Matters

There’s a lot written about the growing popularity of visual content in comparison to written content. Don’t be fooled. A great content strategy will employ both, on their own and combined. Fortunately, there are many platforms available for creating and editing written content. You can also use free slogan generators. Never treat written content as an afterthought. Instead, treat them as elements that complement one another. Fortunately, there are plenty of tools and resources for creating and editing written content.

Customize Your Visual Content

There’s a ton of great visual content out there. People have made amazing videos, engaging infographics, photographs, you name it. If it’s relevant to your audience, by all means, curate this content. By doing so, you enrich your content offerings and make your social media and website interesting for your followers.

Just keep it to a minimum. Your primary focus should be creating original content and customizing it to meet the needs of your audience. Visual content informs your brand. How can you get very far if your creations aren’t original?

Use a Limited Color Palette

Colors are another important branding element. When people think of major brands, they don’t simply create associations with the best logos and other symbols. Many also associate a specific color or color palette. For example, beauty logos usually use red and pink. More formal brands like law firm logos will use blue and black.

This familiarity happens because of consistency and the use of limited color palettes. It may be tempted to experiment with color. Unfortunately, if you stray too far from a single palette, that could make your brand a bit less easy to recognize.

Top Logo Colors Trends That Makes Modern Logos Standout

Top Logo Colors Trends That Makes Modern Logos Standout

Don’t Be Afraid of White Space

Implement Coco Chanel’s advice here. Less is more. White space helps to create content that is more attractive, and easier to read. It makes your content scannable, and the practice is mobile-friendly.

Use Contrasting Colors

One way to get readers to focus where you need them is by using contrasting colors. If a CTA button stands out, it’s going to get more attention. We love to use orange for CTA, it’s drawing attention and creates excitement. This can be done by using a contrasting color, using size to set an element apart, or using a font variation as mentioned above. Use A/B testing to verify the success of these changes.

Don’t Forget to Experiment – to an Extent

Great visual content balances using tried and true techniques with innovation. Remember that really cool design trends often start with someone trying something new. Still, this is another area where balance and purpose matter. All experimentation should be done with a purpose and should be balanced with proven design techniques.

No More Than Three Fonts

Fonts are really on-trend right now. It’s not surprising. A cool homemade font is a great way to incorporate visual design directly into written content. Unfortunately, it’s quite easy to overdo it. Then, things just look thrown together.

It’s best to stick to two fonts. Using one font for headings and subtitles and another for text is quite common. At most, three is acceptable if the third font is used for accents and visual elements like quote cards. Always check out the trending fonts that can go well with your brand identity.

2022 Best Free Font Websites To Download Free Fonts

2022 Best Free Font Websites To Download Free Fonts

Technical Visual Content Tips

 Here are some technical tips and shortcuts for creating winning, visual content.

  • Optimize your images by tagging them and using relevant images names
  • Consider investing in professional editing tools for video content
  • Source stock images from reputable pages for better quality
  • Learn Photoshop or another tool to properly edit images
  • Use a tool like Canva is an all-in-one source for creating visual content
  • Use visualizations to make important data resonate with your audience
  • Make liberal use of screenshots to explain concepts and keep things above board
  • Use analytics to track the performance of visual content


Take some time to learn about graphic design. Even just taking a short, online class can give you some background and skills that you can apply moving forward. It’s important to then use your eye-catching logo in the form of digital marketing and signage. Vibrant eye catching logos on digital signs can make businesses outshine competitors and draw in customers. This will also help you to apply the tips here much more effectively.

50 Best Logo Design Ideas

Business Branding And Logos

Take a few moments to think about the most memorable brand names in the world. The chances are high that firms will come to mind. While each of these sells different products and services, they all share one aspect in common. Their branding and logos are immediately recognizable.

What are some of the factors which have influenced such well-known reputations? Simplicity plays a key role in this sense. This is why those who are looking to design an eye-catching logo from scratch need to learn about which are the most effective approaches to take from the very beginning. Let’s take a closer look at two key takeaway concepts.


Straightforward Logo Design And To The Point

We need to step into the shoes of the average online customer for a moment. It is important to appreciate the sheer number of brands available on the open market. Many of these offer extremely similar products and services. Thus, the presence of a recognizable logo is key in terms of standing out from the masses. The main issue is that overly complicated designs can often appear confusing and as a result, they may even detract from the quality of the product itself.

Straightforward logo designs are therefore critical elements to take into account. Of course, it only stands to reason that this very same concept needs to be embraced when engineering the layout of a website.

The bottom line is that clean and simplistic logos tend to imbue the brand in question with a sense of transparency.