Customize Your Visual Content
There’s a ton of great visual content out there. People have made amazing videos, engaging infographics, photographs, you name it. If it’s relevant to your audience, by all means, curate this content. By doing so, you enrich your content offerings and make your social media and website interesting for your followers.
Just keep it to a minimum. Your primary focus should be creating original content and customizing it to meet the needs of your audience. Visual content informs your brand. How can you get very far if your creations aren’t original?
Use a Limited Color Palette
Colors are another important branding element. When people think of major brands, they don’t simply create associations with logos and other symbols. Many also associate a specific color or color palette. Pepsi is red white and blue. UPS is brown.
This familiarity happens because of consistency and the use of limited color palettes. It may be tempted to experiment with color. Unfortunately, if you stray too far from a single palette, that could make your brand a bit less easy to recognize.
Don’t be Afraid of White Space
Implement Coco Chanel’s advice here. Less is more. White space helps to create content that is more attractive, and easier to read. It makes your content scannable, and the practice is mobile friendly.
No More Than Three Fonts
Fonts are really on trend right now. It’s not surprising. A cool homemade font is a great way to incorporate visual design directly into written content. Unfortunately, it’s quite easy to overdo it. Then, things just look thrown together.
It’s best to stick to two fonts. Using one font for headings and subtitles and another for text is quite common. At most, three is acceptable if the third font is used for accents and visual elements like quote cards.
Use Contrasting Colors
One way to get readers to focus where you need them is by using contrasting colors. If a CTA button stands out, it’s going to get more attention. This can be done by using a contrasting color, using size to set an element apart, or using a font variation as mentioned above. Use A/B testing to verify the success of these changes.
Don’t Forget to Experiment – to an Extent
Great visual content balances using tried and true techniques with innovation. Remember that really cool design trends often start with someone trying something new. Still, this is another area where balance and purpose matter. All experimentation should be done with a purpose and should be balanced with proven design techniques.
Technical Visual Content Tips
Here are some technical tips and shortcuts for creating a winning, visual content.
- Optimize your images by tagging them and using relevant images names
- Consider investing in professional editing tools for video content
- Source stock images from reputable pages for better quality
- Learn Photoshop or another tool to properly edit images
- Use a tool like Canva as an all-in-one source for creating visual content
- Use visualizations to make important data resonate with your audience
- Make liberal use of screenshots to explain concepts and keep things above board
- Use analytics to track the performance of visual content
Take some time to learn about graphic design. Even just taking a short, online class can give you some background and skills that you can apply moving forward. This will also help you to apply the tips here much more effectively.