You can do the same with your website logo and design by giving it a “pharmaceutical” feel. This could mean incorporating a medical symbol such as the medical cross or coat of arms. This immediately elevates the credibility of your medical cannabis logo and allows people to see you as a legitimate supplier of reliable medical products.
The seven-poited leaf is a common feature in a lot of cannabis business logos. That’s because it tells you what the business is about and it’s basically a universal symbol of the marijuana plant.
The only downside to using this logo is that you’ll be one of many other businesses with the same symbol and without proper branding it’s easy to get lost in the crowd. But, not all is lost. Creative branding is a great way to differentiate yourself from the majority and it’s the key to success for any medical cannabis business.
Extra tip! As part of your branding, don’t forget to mention the sustainability aspect because a large number of consumers prioritize “green” products. Make sure the packaging you use is sustainable, and consider getting biodegradable or reusable containers.
No matter what your logo looks like, remember to embrace the rich history behind cannabis cultivation and use. Include that in your messaging and use visual symbols that speak to your intentions, while keep it modern at the same time. Also consider state regulations before you include certain information in your marketing materials because it may not be legal to make certain claims. Otherwise, make sure your cannabis website branding is fun, exciting and memorable.
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