The red color used in an automotive logo portrays power, passion, and energy. This color is the warmest in the color wheel and it ignites intensity and fearless feelings. People will never mistake someone wearing a red color as shy. They will see him or her as confident and daring.
So, if you want your audience to think of your company as confident, forward-thinking, and powerful, you have to include a red color in your emblem. designers mostly pair red color with black, white, and other powerful and high-energy color shades. In addition to the transport and automotive industry, color is also used in the food industry.
Green currently stands as the easiest color on the human eyes. Besides, green is the color the human eye is more sensitive to mainly because we discern many green palette shades. That might be the reason green is used as the color of relaxation, peace, and nature in the world. Further, green is about rest, harmony, and equilibrium. It is also a color of money and wealth in the United States, considering that dollars are green.
The color is universally linked to the environment and eco-friendly products. Veganism, vegetarianism, and eco-friendly brands use this color in their emblem to show their values. Tires, transport, and automotive logo with green color will communicate to your audience that your brand is established, dependable, and relevant to nature. If your brand is sustainable, fuel-efficient, or invests highly in carbon-neutral initiatives, green is the best choice.
Gold color yields a feeling of royalty. The color is regal, meaning that it is a sign of class and standards. The properties make it an ideal choice when designing logos for companies in the transport and automotive industry, particularly those that would want to convey themselves as providers of great value.
In jewelry terms, gold refers to different colors. Gold should not necessarily look metallic or shiny. It is a mixture of two colors, brown and yellow. What makes the color a durable design tool is the extra properties it brings. Gold is royal and a sign of wealth but it is as eye-catching as yellow. It also gives warmth like brown. Its variations convey different impressions and moods, something that makes gold versatile.