If you though SEO is dead; you better think again because come 2019, this will still be the greatest determinant of your website’s success. Search engine optimization (SEO) is the engine that drives online marketing, and if you have not started planning for your 2019 SEO strategy, it is time to get down to work. Simply put, your SEO strategy will determine how good your website ranks on search engine result pages (SERPs) for your target keywords. If your target customers cannot find your website among the first page of the result pages, your business faces bleak time ahead. To prepare your online business for 2019, you should consider the following SEO steps. You can adopt these SEO tips for any online business including writing services, retail store among others.
Before you start planning about your SEO campaign, take time to consider what this means for your online business. What is the goal of investing in an SEO strategy after all? Sit down with your team and determine what you want to achieve with your 2019 SEO strategy and don’t just follow trends which will always come and go.
Focus on Keyword Intent
Keywords remain a key ranking factor and for this reason, you need to invest time in keyword optimization. You need to understand your target customers and speak their language to find the right keywords for your SEO campaign.
While there are many keyword tools available online, you have to go beyond these to find popular terms for your SEO campaigns.
Invest in Relevant and Helpful Content
There are multiple varieties of content including webinars, live chat video, articles, lists and how-to guides. All the content you produce must add value to the life of the reader. You should always have an objective when writing any piece of content. To optimize your content for search, you have to understand your target customers to deliver content that suits them.
Boost Site Speeds
A slow loading business website not only leads to high bounce rates but also poor ranking on SERPs. Use online tools to check your website’s speed and optimize site speed before the next SEO campaign.
Leverage Local Listings
Online business has gone local and your business should be on local listings for your target customers to easily find you. Promote your business through Google My Business profile, create a local landing page for specific locations and continue listing your business on directories.
Invest in Website Architecture Review
Your website needs a checkup before 2019 arrives if you want to achieve your SEO objectives. Make sure everything is in place including URLs, image tags page titles, and meta descriptions. There are multiple tools to evaluate the usability of your website to help resolve any design and technical glitches.
Look at your Inbound Links
Backlinks play a crucial role in SEO ranking. You need to look at those linking back to you and ensure they are credible sources. Google looks at those linking to you to determine if you are trustworthy. Improve the quality of your backlinks and cut off any unscrupulous inbound links for better ranking on SERPs.
Optimize Your Site Security
Invest heavily in your website’s security. Carry out a diagnostic test on security and improve any weaknesses identified. Get an SSL certificate to secure your website because Google will notice this and reward your efforts in providing a better user experience.
Most internet users are on social media and this is where you need to take your business. Make it easy to share your content and also share it widely on social networks.
Consistently Evaluate Your Website’s Progress
Use the best tracking tools to review your website’s performance as you continue implementing these SEO plans. Make changes on the go when the need arises.
Go ahead and start implementing these tips for your 2019 SEO strategy.
Author Bio: Emma Simmonds
The author is currently a freelance editor and writer, contributing to websites and online magazines all over the web. She’s also an e-learning consultant, providing advice and assistance to the education sector on a freelance basis. She excels in many topics, including medicine, technology, psychology, the sciences, and more. She also runs a renowned college paper writing service.