It’s almost hard to imagine our lives without eCommerce, having to run to the store for everything, not having next-day delivery, or pulling out your phone and buying whatever you needed.
Over the next few years, it’s estimated that one out of every five retail purchases will be made online and the eCommerce business is not measured in billions anymore, but trillions.
With so many people jumping on the eCommerce train, it’s important to do all you can to make sure your website stands out among the rest.
Below, we have some crucial tips you’ll need to remember when designing your website to have your customers returning on a regular basis.
Put Yourself in the Mind of the Visitor
Having a business is about solving a customer’s problem and providing them with what they actually need and not what you think they may need.
When you’re using your eCommerce website builder, make sure you’re thinking about how the customer will react to visiting your website.
Take the wise words of Michael Scott and K.I.S.S., which stands for “keep it simple, stupid.” You want your website to be as simple and easy to navigate as possible.
What does that mean though? For starters, it means:
- Fast-loading pages
- Well-designed layout
- Search function with advanced filters
- Easy-to-find contact/customer support information
- Simple checkout process
If anything becomes too complicated or difficult to manage, your visitors are going to leave your website in a flash.
Optimize for Mobile
Almost one year ago, Google switched to mobile-first indexing, meaning that sites are going to be ranked on how well their websites perform on mobile devices.
So if you have the greatest desktop site ever, that’s not going to matter if you haven’t given your mobile site much thought.
When optimizing for mobile, think about what makes a mobile site easy to navigate. You’ll need big buttons, a streamlined checkout process, and perhaps less content so it will load faster.
If you’re not sure how your site stands, check out Google’s PageSpeed Insight tool which will tell you how your website performs on mobile and give you some tips as well.
Have you ever bought something online and had to squint to see what the heck it was?
Instead of a clear image, it looks like someone had their two-year-old take a photo with their phone.
Having high-quality photos is not only aesthetically pleasing, but it’s also been proven to help with your conversions and people’s time on your site.
Plus it shows a sense of professionalism that is necessary. You’re going to build up trustworthiness as well, as consumers know you aren’t trying to fool them with lower quality images.
Make Reviews and Comments Easy
Before online reviews, people were always asking for recommendations from friends and family members.
Online reviews have been shown to be just as valuable as personal recommendations. That’s why your site needs to embrace reviews, whether they be of the written kind of simple rating system, like stars.
Having reviews is not only going to highlight certain products (something with a 4.5 rating is much better than something with no rating at all), but it’s going to build trust among consumers as well.
Make Use of Colors
Perhaps you’ve heard about how colors can have a huge psychological impact on everyday situations. You often see people wear red in sporting events and studies have shown that wearing red gives you a better chance at victory.
Besides red, other colors can be used to stir certain feelings. Purple gives off a luxurious feel while orange is often associated with younger generations. Black gives a formal and powerful feeling.
So which colors should you use? That really depends on your business and what you’re trying to sell. If your target audience are businessmen and women, then using black may be a good choice.
If you’re selling food products, then you may go with yellow or red.
Try Out A/B Testing
Are you stuck between a few different layouts for your website? Then you should definitely make use of A/B testing.
It is exactly what it sounds like. You have two different website designs, A and B, and you release them at the same time.
You track how well each site does and whichever site leads to more conversions is the one you ultimately stick with. Even though it can be a lengthy process, it will definitely aid your future website decisions.
Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that DesignFreeLogoOnline cannot and will not be held liable for any action taken as a result of using the information in this article.