Have you ever bought something online and had to squint to see what the heck it was?
Instead of a clear image, it looks like someone had their two-year-old take a photo with their phone.
Having high-quality photos is not only aesthetically pleasing, but it’s also been proven to help with your conversions and people’s time on your site.
Plus it shows a sense of professionalism that is necessary. You’re going to build up trustworthiness as well, as consumers know you aren’t trying to fool them with lower quality images.
Make Reviews and Comments Easy
Before online reviews, people were always asking for recommendations from friends and family members.
Online reviews have been shown to be just as valuable as personal recommendations. That’s why your site needs to embrace reviews, whether they be of the written kind of simple rating system, like stars.
Having reviews is not only going to highlight certain products (something with a 4.5 rating is much better than something with no rating at all), but it’s going to build trust among consumers as well.
Make Use of Colors
Perhaps you’ve heard about how colors can have a huge psychological impact on everyday situations. You often see people wear red in sporting events and studies have shown that wearing red gives you a better chance at victory.
Besides red, other colors can be used to stir certain feelings. Purple gives off a luxurious feel while orange is often associated with younger generations. Black gives a formal and powerful feeling.
So which colors should you use? That really depends on your business and what you’re trying to sell. If your target audience are businessmen and women, then using black may be a good choice.
If you’re selling food products, then you may go with yellow or red.
Try Out A/B Testing
Are you stuck between a few different layouts for your website? Then you should definitely make use of A/B testing.
It is exactly what it sounds like. You have two different website designs, A and B, and you release them at the same time.
You track how well each site does and whichever site leads to more conversions is the one you ultimately stick with. Even though it can be a lengthy process, it will definitely aid your future website decisions.