• 3 Tips When Setting Up A Small Business Website

How to improve your business website design for better user experience?

Many companies have created their own business websites on which they put necessary information related to the products they sell. In this modern era, every business has to make a website in order to survive in their respective industry and optimize their sales. However, making a good website can be a bit difficult, since web designing is hard.

You need to ask yourself questions such as can the potential customers understand the message you are trying to convey, is it easy to navigate through the website, etc. If the answer to these questions is ‘no’ then it is time to improve the business website design of your company.

The best website is considered to have the best user experience, functionality and which can complement the content you have put. For example, look at klarwindows.co.uk, a door selling brand that has a detailed catalog of doors. Furthermore, many business owners think that updating their websites does not matter and neglect these things.

Moreover, having a website with design flaws such as confusing layouts and navigation issues can make all the amazing content you have put, go unnoticed. That is the last you want as a business company site.

Therefore, here are some essential tips on how to improve company website design for a better user experience:


Have a plan

The most important thing to do in order to improve the website design for your company business is to have a strategy on how to do it. The easiest way to do this is by jotting down the journey of different potential customers from when they visited your website for the first time till the moment they become a consumer. It is essential to understand what kind of business content they want to read; which product offers to tempt them the most etc. After collecting this kind of data, make a strategy. Doing so will help you design a good website that can help you maximize your sales.

Reduce friction and remove distractions

If you have noticed, a lot of such types of websites have a lot of friction and unnecessary content such as complicated animations and stocky images which can distract your potential customers that have visited your website. It is essential to have a kind of website design that does not detract from the idea of making it short and simple, so your audience can learn about all the products related information you are offering. Having a good website design entails choosing the right font styles and the right amount of imagery, colors, and modern logo design usage. It is also advisable to not have any on-page interactions and animations as well.

social media

Make sure to have social proof

Recent studies have shown that if people see reviews and testimonials from real people on a business website, they are 58 percent more likely to buy the product from that business. Therefore, as such a type of business, you need to add social proof to your website. You can do so by letting real people leave reviews about the products and let them rate the products. However, only doing this may not be enough as your audience may think it is not the truth which makes it essential to also allow your audience to see what kind of people are giving reviews. Therefore, design the website in such a way that allows people to give reviews while also asking them to put in their names and profile picture.

Implement calls to action

Since people are lazy, it is essential to guide them to areas on your website. Guide them in the right direction so they can find what they want easily. One of the easiest ways to make this easier is by having calls-to-action on both the top and bottom of the home page of your website. You can also place calls-to-action on different pages. However, it is important to place these appropriately according to the content on the page, your audience is viewing.

Use the right stock images

Putting original images on your website is the best decision to make. However, if it is not possible, you can always select the right stock image for your website. Using stock images may help to save time but you are not the only one using that image, which may reduce your credibility. It is advisable to avoid cheesy pictures like the one with people smiling over-exaggeratedly and high fiving. Instead, use pictures that look legitimate such as people having a business meeting on a round table. Keep in mind that you want to improve your business website; it may help to put related pictures on your website.

Organized navigation

While designing a company website, one of the most important things to consider is having the perfect yet simple map that can help your audience to find what they want. It is essential to have organized and clear navigation. There is nothing worse you can do, on such a business or any other business for that matter, than making it hard for your audience to look for the products they want to buy. Your potential customers may even bounce and purchase a product from your competitors that can provide a better user experience.

Make your homepage long

Nowadays, people do not mind scrolling. You can use this undeniable fact to your advantage. Make your homepage long and let your audience scroll. However, remember not to make it boring. It is essential to divide the home page into 4-5 sections. Make sure that these sections have a clear heading and are easy to navigate through, keeping in mind that you want to improve the company website.

Use the white space to its best

While designing a website, white space is considered to be the most essential element. It can help the audience to read the content on the website more easily as it divides the page into multiple sections. More whitespace between two paragraphs means that both the paragraphs offer different information and are separated. Less whitespace means both the elements are related. This can help the audience to understand from where every section starts and ends, making them subconsciously read each piece of information piece by piece.

Optimize the website for mobiles

According to studies, 80 percent of internet users are mobile phone users. These studies also show that 61 percent of these smartphone users will not surf on a website on which they had trouble accessing previously. These facts should make you a little concerned. It is essential to design the website in such a way that they fully optimize the mobiles and create the best mobile experience for the users since the majority of your potential customers are viewing your website from the mobile.

Make the pricing easy to find

Every buyer will want to know the price of the different products offered by different companies. Therefore, it is essential to make your pricing very clear and easy to find, as pricing is the last element that makes your potential customer complete their research. If your prices are low compared to your competitors, then it makes more sense to put your prices on your website. However, if your prices are higher or are too complicated to be understood, you should still show them because, in the end, it will only help you to make more sales. It is advisable to create a good pricing strategy, before making the prices official and putting them on your website.

Make sure to have a self-selection experience

Many people feel overwhelmed whenever researching through different websites, looking for services or products. To make them feel at ease, it is essential to have different self-selection tools. These tools ask specific types of questions making it easier for the user to find what they are looking for. These tools can also help the user to understand which kind of product is best for them without having to put extra time and effort into browsing through your website.

The final word

Make sure that you do not forget these tips and ensure you implement them as well. These tips can drastically improve the experience and performance of your website. Although, improving the website for a better user experience is quite a hassle but in the end, it is worth it.

5 Tips in Designing a Logo for Your Website

A logo is the frontline, visual manifestation of a company’s identity. It is what people will most likely see first when they search for your establishment. It is an object that will last in their memories, or at least, needs to.

Because a logo is very crucial for your business and your market, it is essential that you take the time to build it. Make sure that its final form is the best one for your company. How to do just that? Here are five tips in designing a logo for your website.

  1. Know your brand’s concept and stick to it

A company is like a person: it has a personality. Whether you’re making an online WooCommerce Store or building a physical hardware establishment in your local community, there will always be key concepts to who you want to be as a company.

If you yourself haven’t yet fully absorbed the company’s principles, it’s dangerous for you to make that logo. You have to make sure that you fully understand the company’s concepts, and the logo should represent, reflect, and communicate those concepts – no more, no less.

Don’t try to go beyond and say “as a visual artist I want to express myself through this logo.” That’s not recommended. You must focus on the company’s ideals. Otherwise, you are going to be defeating the primary purpose of a logo, which is to be the visual form of the company itself.

  1. Follow design trends

A major rule in visual design: follow trends. In a fast-paced world, the slow ones get left behind. If you see a logo design that inspires you, make sure it’s not from 2001.

5 Tips in Designing a Logo for Your Website

There are many sources online where you can get a glimpse of this year’s design trends.

To help you out, here are a few that you can apply in logo making:

  • Three-dimensional design
  • High resolution
  • Bright, loud colors
  • Dominant typography
  1. Stay simple and timeless

Don’t be confused. Yes, you do have to follow the trends and leave the past behind, but the logo must also stand the test of time. How do you think McDonalds or Nike became compelling brands with very iconic logos? Simple: they kept it simple.

Small brands normally don’t get this. They usually overdo their logos, thinking that the more intricate and complicated the logo, the better.

On the other hand, Nike uses a very easy-to-read sans serif font with an extremely basic shape for a logo – a check. McDonald’s literally just used the first letter of its name. Apple has an apple in its logo. Microsoft just spells out its name beside four colored boxes.

Nike logo

Nike logo

As you may have noticed, the best, long-standing brands have very simple logos. People from the past, the present, and most probably even from the future can easily understand and remember what these logos represent. That’s what effective logos do.

How do we converge this with the “follow the trend” idea? Easy. You may use a 3-dimensional logo now, but if future trends demand it, you can transform your logo into a 2-dimensional one while maintaining its essence? This concept is called flexibility.

  1. Make it flexible

Flexibility is being able to adapt to changes. Your design ought to be adaptable enough to change with the tides without losing its identity.

You can also apply flexibility in terms of usage. For example, the Facebook logo is just an F, but you know it is the Facebook logo once you see it. Even if its color changes from blue to light blue to white, people can quickly identify where it’s from. That’s a flexible logo. Because a white logo can’t be placed in a white background, and vice versa, there are times when you have to change the color or shape or size of your logo. Do you think your logo can handle the change? If yes, then you’ve got yourself a flexible logo.

  1. Follow the basic art elements

Art elements such as colors and lines are crucial. You may want to do extra research on this. Certain elements communicate specific messages, and if you chose them wrongly, your logo would not be as effective as you want it to be.

Lines are simple. Vertical means power and diagonal indicates movement.

Colors are powerful. First, if your company identity is a humanitarian type, you may want to use greens and blues. Second, if you are more of an active powerhouse, try reds. Last, if you are friendly and joyful, go for oranges and yellows.

Art elements communicate. You can either use them to your advantage or ignore them and fail to make a good logo entirely.


In making a company logo, you must understand first the gravity of it. A few tips will guide you in making satisfactory results, but the respect and commitment to the company’s brand and what it stands for are the forces that will lead you to create an effective, communicating, and powerful logo.

Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online cannot and will not be held liable for any action taken as a result of using the information in this article.

2021-01-23T10:16:58+00:002 Comments

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  1. kravethemall December 5, 2018 at 3:18 pm

    Daaamn, man, it is a bit more complicated process.

    • Keren Shavit December 6, 2018 at 6:20 am

      Creating a logo yourself can be a bit complicated. That’s why DesignFreeLogoOnline invented the Logo Maker tool. With the logo maker, you easily create a logo online, make as many free samples as you need.

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