A lot of great business logos are simple. There’s Nike’s swoosh, McDonald’s golden arch, and FedEx’s one-dimensional text that makes use of negative space. These are a few instances of designs that are unique, striking, and recognizable. When customers see these designs, they immediately associate it with the brand.
What you should know, however, is that these logos weren’t easy to create. While they are minimalistic, a lot of thought has been placed on the various elements that make up their designs. These corporations have dedicated teams that brainstorm on the concept, color, font, and rollout, which are merely some of the factors to consider for a business logo.
Your logo should be something that will identify your brand and, at the same time, make it stand out from your competitors. It’s vital in your SEO marketing strategies. What is SEO marketing? It’s one tool that can increase traffic to your website.
Here are some factors you should ponder when designing a logo for your business.
Choose What Type of Logo You Want
There are a lot of options to deliberate on. Logos are generally categorized into four:
- Wordmarks – Also known as logotypes, these are simple text logos that use the company’s full name or abbreviations. Established companies that use this kind of logo are Google, eBay, CNN, and IBM.
- Letterform – These also use text but only in the form of single letters like McDonald’s, Unilever. It’s also commonly used by car manufacturers like Honda and Hyundai.
- Pictorial – This type of logo uses illustrations to attract their customers. Think Twitter, Starbucks, and Playboy.
- Abstract – Nike’s logo is perhaps the most successful abstract logo since it does not seem to have anything to do with the brand in itself aside from complementing its tagline of “Just Do It.”
Create Lots of Sketches
Preliminary work will entail a variety of sketches to choose from. Don’t skip this initial step since you might compromise the final design. The concept can be pen and paper drawings, drafts using a vector program, or through an online logo maker.
If you’re working with a graphic designer, let them know what you want but ask for their recommendations as well. They are experts who know what works and what doesn’t.
Showcase Your Personality
To make your logo stand out, infuse it with your brand’s personality. From its color to the shape, customers must get a feel of what your business is all about and how you’re different from the others. The perfect example is Amazon’s logo which has an arrow pointing from the letter “A” in the name to the letter “Z.” Aside from letting customers know that they have everything from A to Z, it also doubles as a smile that subconsciously draws people in.
Make It Versatile
Prepare your logo for various possibilities on its uses. Often, logos appear on small and big things. Plus, there are times when you aren’t in control of the printing process. Here are the factors that you should consider:
- Scalability – It should retain its proportion regardless of how big or small it’s scaled as well as from any angle it will be viewed. The design will be on large printed materials like billboards to smaller surfaces like business cards or pens. The perfect logo would be recognizable whether blown up or shrunken down.
- Colors – If you’re using custom colors, be sure that when you have your logo printed by a third party provider, it’ll still keep its vibrancy. Moreover, it should look good in black and white. There’ll be instances when you must print your logo without colors like in newspapers or photocopies, so it’s imperative that they’re still recognizable even without the full spectrum.
Know Its Purpose
Once you finally decided on the final logo, you should know the story behind the design. It ought to be symbolic of a deeper meaning which you could explain in your brand strategy statements. It could be as simple as the initials of your company or something that illustrates what your brand stands for. Either way, a successful logo is one that’s an accurate visual representation of your business as a whole.
Never rush the completion of your logo. This initial phase in setting up your business will ensure the success of your brand in the long run especially when your logo effectively does its job. Don’t be afraid to continue changing until you’re pleased with the result.