Your logo must carry the image of your brand. A good logo will depict what you’re trying to sell and will be distinctive and clear. In other words, people will get an immediate sense of your brand just by looking at your logo. Think about walking into a room. People will hardly remember what you wore, but they will remember how you made them feel. That’s what a logo does for your business. It tells people who you are, and what your business stands for. A solid brand image cultivates trust, where something poorly designed or, even unrelated to your business will portray the message that your business is unreliable.
Consumers are less likely to purchase from a business that they do not know about. Increasing brand awareness is the aim of any good brand image. Think about it – when people see the Nike or Apple logos, they automatically know which company the logo represents. When your logo stands out, it creates familiarity and becomes easily identifiable. Because it is a visual representation of your business, it is vital that you send the right message, and, through it, potential clients will get to know you. Your logo will be a visual representation of your brand on every one of your posts, and this should ultimately be designed to pique interest and make an audience want to click through and become familiar with your business.
Tells people what to expect
Your logo is likely the first representation of your business that people will see. The combination of iconic symbols and meaningful phrases will give potential clients an idea of what they can expect, what products or services you sell, and what your vision as a business is. It is something memorable that fosters loyalty and signifies something much deeper than just an image.
A logo that aptly represents your brand is the most common visual that consumers will ever get to see. Any advertising that you’ve come across on social, print, or digital media will verify this. The last thing you need is for potential clients to be distracted or even turned off by unappealing colors or a poorly designed logo that has no focus. Because it is your brand at stake, investing in a good logo design that brings your brand’s vision and mission to the forefront in an outstanding brand image is key. And if you’re able to do a good job of designing one yourself, just remember the basics, and that you want to increase brand awareness and credibility.