A lot of great business logos are simple. There’s Nike’s swoosh, McDonald’s golden arch, and FedEx’s one-dimensional text that makes use of negative space. These are a few instances of designs that are unique, striking, and recognizable. When customers see these designs, they immediately associate it with the brand.
What you should know, however, is that these logos weren’t easy to create. While they are minimalistic, a lot of thought has been placed on the various elements that make up their designs. These corporations have dedicated teams that brainstorm on the concept, color, font, and rollout, which are merely some of the factors to consider for a business logo.
Your logo should be something that will identify your brand and, at the same time, make it stand out from your competitors. It’s vital in your SEO marketing strategies. What is SEO marketing? It’s one tool that can increase traffic to your website.
Here are some factors you should ponder when designing a logo for your business.
Choose What Type of Logo You Want
There are a lot of options to deliberate on. Logos are generally categorized into four:
- Wordmarks – Also known as logotypes, these are simple text logos that use the company’s full name or abbreviations. Established companies that use this kind of logo are Google, eBay, CNN, and IBM.
- Letterform – These also use text but only in the form of single letters like McDonald’s, Unilever. It’s also commonly used by car manufacturers like Honda and Hyundai.
- Pictorial – This type of logo uses illustrations to attract their customers. Think Twitter, Starbucks, and Playboy.
- Abstract – Nike’s logo is perhaps the most successful abstract logo since it does not seem to have anything to do with the brand in itself aside from complementing its tagline of “Just Do It.”