In 2020, global eCommerce sales grew by 27.6 percent compared to the previous year. If we sense the pattern here, the eCommerce industry is booming, especially since covid-19 time, and there’s no look back for a long long time. Of course, the competition is obviously going to increase in coming years but there are certain features that every customer wants to see in any given online store. This article is exactly about these essential features.

In this article, we’ll be talking about the most essential features customers look for in any eCommerce store. If you’re thinking about jumping into the whole eCommerce game, read the article till the end. Because each one of these features makes the buying process easy, and that’s what customers want.

  1. Advanced Product Search

People make mistakes in typing keywords and mistyping brand names, while at the same time they expect to see relevant results. Just like in Google when you type “Missisipy”, you expect to see “Did you mean Mississippi?”.

What you need is an advanced product search!

Whatever the customer search, your store should be capable enough to find all the relevant products in the results. This is something that has become immensely essential, and you just can’t ignore it. Do you know that weird moment when you search for something on Google, and it has no result whatsoever! Well, we definitely don’t want to give that weird moment to our customers, right?

Note For Future eCommerce Store Owners: A lot of eCommerce themes such as have the feature of deep search. If you’re thinking about opening up an online store, BigCommerce is a great option to consider.

  1. Product Filtering & Sorting

It is so empowering to offer product filtering & sorting because so many buyers have an exact idea of what they want.

One such example is Amazon.

Amazon offers so many filters and sorting options that buyers can make a purchase in minutes! For example, if you’re searching for Sneakers, Amazon will give more than 10 options to find the right product. Some of the filters are as such:

  1. Size
  2. Price Range
  3. Color
  4. Logo Brand
  5. Customer Rating
  6. Seller

With sorting options like price low to high, best selling, new arrivals, customer reviews, etc.

Customers who know what they want exactly would love this feature. It is also important for the customers who do not have an exact idea because filtering & sorting become a necessity when you’re dealing with tons of products.

  1. Customer Reviews

Customer reviews are more important than you think! Customer reviews are a huge hit for both parties.

  1. Customers
  2. The Online Store

Here’s why.

Firstly, customer reviews are obviously important for potential buyers because they would want to see the feedback from existing owners. They would want to find the positives and negatives from a user perspective. For example, having Google customer reviews like designfreelogoonline can help your business grow. 

Secondly, customer reviews are important for your site’s SEO. There are two theories involved here. Besides, more customer reviews mean more product-specific content. More content will help you in ranking on top in the search engine.

Okay, that one was quite obvious! But, the second theory is also important to note down. Let’s compare two product pages. One that has no customer reviews, second that has a lot of customer reviews.

For the first page, the visitor will come and check out the product, will read all the specifications, check out all the details, scroll down for customer reviews but find none! Then the visitor might leave.

For the second page, the visitor will check out all the details, but they will also find customer reviews. You will notice that the amount of time spent on the second page drastically increased than the first one.

As we all know, the average time spent on a specific page is one of the direct factors in search engine ranking. As the average time on a specific page increases, the bounce rate decreases. That eventually helps your page rank higher in search engines.

  1. A Content Rich Product Page

When I say content-rich, I mean everything you have that can help a buyer make a better choice. Buyers want to see every angle of the product today, so you have to put every damn thing you have related to the product on that page. For example, the eyelash logo product page has everything you need to learn on how to create a logo for a beauty and eyelash stylist. It describes the steps of creating a logo and placing an order. This consists of high-quality product images, product specifications, options, size chart, product type, instruction, cautions, and all the things that a customer should know.

People are not going to make a purchase when they are in doubt. So, put FAQs to answer all the possible questions. This way, you’re providing all the important (might I say, necessary) things that a customer needs before making a purchase.

Many online stores have started giving a 360° view of every product, and in the upcoming years, it will also become a necessity.

  1. Organized Categories

Many of the buyers search their way out through categories. In such cases, you would want your categories to be refined nay, organized. Here’s a good example of categories from Flipkart – An Indian eCommerce store.

categories from Flipkart

They have separated all the products into 7 main categories with multi-level category levels. Although many buyers use the search bar, it is important to have an organized product category. That eventually makes the breadcrumb more sophisticated and a user can jump back and forth very easily.  


According to the review we’ve done, these are the most essential features for any eCommerce store. Tell us your views in the comment section below. Also, let us know your views on other important features every eCommerce store should have.


50 Best Logo Design Ideas

The world is now moving towards side hustle entrepreneurs selling online services, saas, and also ECommerce shopping. The Covid-19 pandemic had a great effect on that market. Half of the retailers plan a digital makeover as e-commerce. E-commerce stores now have the Boom because of the incredible and powerful wave that has brought a change all over the shopping world. People are more interested in now shopping from home while staying relaxed. Branding is essential, where you are making powerful branding is what you need and planning to step ahead in the online shopping world. But how will you make that? What do you need to think of when you are planning to start an online business? Don’t worry because we have compiled some of the tips and tricks that you must know whenever you are starting a business of selling products online. Out of all the other things, branding is one thing that you must think of.

Choose colors wisely

Whenever you are starting to sell products, online the colors are very important to choose. You must know what you are choosing, and you must understand what the people want to look at. Most people are subconsciously attracted to more bold and vibrant colors. Therefore, whenever you plan to start selling online, you must make sure that you are choosing the color palette accordingly for the branding of your business.

Strong tagline

Every business requires a tagline for its brand. Whenever you start a business, you must make sure that you have a tagline that stays in The Mind of the customers. A strong tagline is what can help you to grow more. The tagline that stays in The subconscious will eventually help you with better sales and marketing of the business. Moreover, the tagline needs to be bold enough to portray the complete structure of your business. When a tagline can portray the complete motto of your business, you will be getting a lot more benefits.

better passages for better pricing

Think of better packages for the price

You must make sure that you are thinking of better passages for better pricing. People are more interested in saving a few bucks on purchasing the bulk product. For example, part of it is promoting your products accordingly and making sure that customers are interested in your business. There is a lot more to consider, but you can complete a package of 3 or 4 products and offer one product for free on the box. It will not be a perfect deal for you but also for the customers. Also, you will be selling three products at one time instead of selling one product at a time.

Make sure people know they are getting benefit out of your product

You must make sure that people understand that they are getting the benefit out of your product. When people realize that they are getting benefits from your product, they will be attracted to your business. Ensure that you clearly state the benefits of the product that will be e provided to the customers. Also, make sure that you are taking all the benefits on the other social media profiles and platforms. If you are promoting your business on various platforms, you must make sure to gather the customers and the traffic from these platforms and then direct them to your website. This way, you will be getting more traffic on your website, and the product sale will also be increasing.

Planning is the key

If you plan to step into the online shopping world, you will have to keep in mind a few aspects. No matter what your company, is about, if it’s a big firm or a side hustle, always make sure you plan it right. For example, having a Business Plan will be important because planning is the key.

Use creativity

Branding and marketing your business always requires creativity. If you are not creative, then you might be missing out on a more significant impact. When your product is not making a bigger impact on the audience, it might not be suitable for your business. You must make sure that you are putting creativity to the right place and using the invention accordingly on the right aspect of your branding. When your branding is appropriate and strong enough, you will be getting many more benefits out of it.

Evaluate from the customer’s point of view

Make sure that you evaluate your brand and your business based on your customer is the point of you. When you are focusing on your business and your brand based on the customer’s point of view, you will be finding out what flaws the customers are watching in your business and what you need to fix. Once you realize the issues and the discrepancies in your business, you can quickly fix them so that more customers are attracted to your business and attractive in buying your product.

Final word

These are a few essential tips and tricks that you must keep in mind whenever you start a business online. Online appearance is a big deal, and even the smallest mistake can take down your business. You must make sure that you are making viral content around your product so that more people are interested and more people are attracted. You can start a trend for your business, and you can add a hashtag relevant to your business. This is how you start selling products online.

What you need to know about ECommerce selling online?