In 2020, global eCommerce sales grew by 27.6 percent compared to the previous year. If we sense the pattern here, the eCommerce industry is booming, especially since covid-19 time, and there’s no look back for a long long time. Of course, the competition is obviously going to increase in coming years but there are certain features that every customer wants to see in any given online store. This article is exactly about these essential features.
In this article, we’ll be talking about the most essential features customers look for in any eCommerce store. If you’re thinking about jumping into the whole eCommerce game, read the article till the end. Because each one of these features makes the buying process easy, and that’s what customers want.
Advanced Product Search
People make mistakes in typing keywords and mistyping brand names, while at the same time they expect to see relevant results. Just like in Google when you type “Missisipy”, you expect to see “Did you mean Mississippi?”.
What you need is an advanced product search!
Whatever the customer search, your store should be capable enough to find all the relevant products in the results. This is something that has become immensely essential, and you just can’t ignore it. Do you know that weird moment when you search for something on Google, and it has no result whatsoever! Well, we definitely don’t want to give that weird moment to our customers, right?
Note For Future eCommerce Store Owners: A lot of eCommerce themes such as themeforest.net have the feature of deep search. If you’re thinking about opening up an online store, BigCommerce is a great option to consider.
Product Filtering & Sorting
It is so empowering to offer product filtering & sorting because so many buyers have an exact idea of what they want.
One such example is Amazon.
Amazon offers so many filters and sorting options that buyers can make a purchase in minutes! For example, if you’re searching for Sneakers, Amazon will give more than 10 options to find the right product. Some of the filters are as such:
- Price Range
- Logo Brand
- Customer Rating
With sorting options like price low to high, best selling, new arrivals, customer reviews, etc.
Customers who know what they want exactly would love this feature. It is also important for the customers who do not have an exact idea because filtering & sorting become a necessity when you’re dealing with tons of products.
Customer reviews are more important than you think! Customer reviews are a huge hit for both parties.
- The Online Store
Firstly, customer reviews are obviously important for potential buyers because they would want to see the feedback from existing owners. They would want to find the positives and negatives from a user perspective. For example, having Google customer reviews like designfreelogoonline can help your business grow.
Secondly, customer reviews are important for your site’s SEO. There are two theories involved here. Besides, more customer reviews mean more product-specific content. More content will help you in ranking on top in the search engine.
Okay, that one was quite obvious! But, the second theory is also important to note down. Let’s compare two product pages. One that has no customer reviews, second that has a lot of customer reviews.
For the first page, the visitor will come and check out the product, will read all the specifications, check out all the details, scroll down for customer reviews but find none! Then the visitor might leave.
For the second page, the visitor will check out all the details, but they will also find customer reviews. You will notice that the amount of time spent on the second page drastically increased than the first one.
As we all know, the average time spent on a specific page is one of the direct factors in search engine ranking. As the average time on a specific page increases, the bounce rate decreases. That eventually helps your page rank higher in search engines.
A Content Rich Product Page
When I say content-rich, I mean everything you have that can help a buyer make a better choice. Buyers want to see every angle of the product today, so you have to put every damn thing you have related to the product on that page. For example, the eyelash logo product page has everything you need to learn on how to create a logo for a beauty and eyelash stylist. It describes the steps of creating a logo and placing an order. This consists of high-quality product images, product specifications, options, size chart, product type, instruction, cautions, and all the things that a customer should know.
People are not going to make a purchase when they are in doubt. So, put FAQs to answer all the possible questions. This way, you’re providing all the important (might I say, necessary) things that a customer needs before making a purchase.
Many online stores have started giving a 360° view of every product, and in the upcoming years, it will also become a necessity.
Many of the buyers search their way out through categories. In such cases, you would want your categories to be refined nay, organized. Here’s a good example of categories from Flipkart – An Indian eCommerce store.
They have separated all the products into 7 main categories with multi-level category levels. Although many buyers use the search bar, it is important to have an organized product category. That eventually makes the breadcrumb more sophisticated and a user can jump back and forth very easily.
According to the review we’ve done, these are the most essential features for any eCommerce store. Tell us your views in the comment section below. Also, let us know your views on other important features every eCommerce store should have.
The world is now moving towards side hustle entrepreneurs selling online services, saas, and also ECommerce shopping. The Covid-19 pandemic had a great effect on that market. Half of the retailers plan a digital makeover as e-commerce. E-commerce stores now have the Boom because of the incredible and powerful wave that has brought a change all over the shopping world. People are more interested in now shopping from home while staying relaxed. Branding is essential, where you are making powerful branding is what you need and planning to step ahead in the online shopping world. But how will you make that? What do you need to think of when you are planning to start an online business? Don’t worry because we have compiled some of the tips and tricks that you must know whenever you are starting a business of selling products online. Out of all the other things, branding is one thing that you must think of.
Choose colors wisely
Whenever you are starting to sell products, online the colors are very important to choose. You must know what you are choosing, and you must understand what the people want to look at. Most people are subconsciously attracted to more bold and vibrant colors. Therefore, whenever you plan to start selling online, you must make sure that you are choosing the color palette accordingly for the branding of your business.
Every business requires a tagline for its brand. Whenever you start a business, you must make sure that you have a tagline that stays in The Mind of the customers. A strong tagline is what can help you to grow more. The tagline that stays in The subconscious will eventually help you with better sales and marketing of the business. Moreover, the tagline needs to be bold enough to portray the complete structure of your business. When a tagline can portray the complete motto of your business, you will be getting a lot more benefits.
Think of better packages for the price
You must make sure that you are thinking of better passages for better pricing. People are more interested in saving a few bucks on purchasing the bulk product. For example, part of it is promoting your products accordingly and making sure that customers are interested in your business. There is a lot more to consider, but you can complete a package of 3 or 4 products and offer one product for free on the box. It will not be a perfect deal for you but also for the customers. Also, you will be selling three products at one time instead of selling one product at a time.
Make sure people know they are getting benefit out of your product
You must make sure that people understand that they are getting the benefit out of your product. When people realize that they are getting benefits from your product, they will be attracted to your business. Ensure that you clearly state the benefits of the product that will be e provided to the customers. Also, make sure that you are taking all the benefits on the other social media profiles and platforms. If you are promoting your business on various platforms, you must make sure to gather the customers and the traffic from these platforms and then direct them to your website. This way, you will be getting more traffic on your website, and the product sale will also be increasing.
Planning is the key
If you plan to step into the online shopping world, you will have to keep in mind a few aspects. No matter what your company, is about, if it’s a big firm or a side hustle, always make sure you plan it right. For example, having a Business Plan will be important because planning is the key.
Branding and marketing your business always requires creativity. If you are not creative, then you might be missing out on a more significant impact. When your product is not making a bigger impact on the audience, it might not be suitable for your business. You must make sure that you are putting creativity to the right place and using the invention accordingly on the right aspect of your branding. When your branding is appropriate and strong enough, you will be getting many more benefits out of it.
Evaluate from the customer’s point of view
Make sure that you evaluate your brand and your business based on your customer is the point of you. When you are focusing on your business and your brand based on the customer’s point of view, you will be finding out what flaws the customers are watching in your business and what you need to fix. Once you realize the issues and the discrepancies in your business, you can quickly fix them so that more customers are attracted to your business and attractive in buying your product.
These are a few essential tips and tricks that you must keep in mind whenever you start a business online. Online appearance is a big deal, and even the smallest mistake can take down your business. You must make sure that you are making viral content around your product so that more people are interested and more people are attracted. You can start a trend for your business, and you can add a hashtag relevant to your business. This is how you start selling products online.
What is Important to Know When Designing ECommerce Logo Online?
If the ECommerce Logo designed right, the person looking at it will immediately get what your company is about or get more curious to find out more about it just from one look. Graphic design for online shopping sites, at its core, has the main purpose to convey information to the person looking at it. We live in a world of an over-saturated ad market. A world where people are being incessantly bombarded with advertisements everywhere. Street with the billboards and signs, at home in front of the TV or surfing the Internet, we are being exposed to advertisements 100 times more than say 20 years ago. This goes right especially for people living in countries such as South Korea, China, Thailand, Japan. For example, in Asian countries in which there is an over-saturated market and everyone is shouting for attention with a side hustle branding or business logo.
Selling Online Using E-Commerce Logos
Therefore, designing the proper ECommerce Logo for your online shopping site is essential. The purpose of this article is not to discourage the reader from even starting on his or her logo design, but to approach the situation as realistic as it is and keep this fact in mind – everyone running a business has a logo or two.
Then how do you make the most original one? side hustle selling online and e-commerce Logos most commonly include the name of the shop itself, and this is smart. In most cases, the name of the shop is also the web address online. Remember the logo with the name on it you will access the shop easier next time. All the customer can do is write the name of the logo you saw and add .com. In most cases will take him or her straight to your business or to Google which will redirect with (luckily) the first search result. The same method works when you build a store using one of the popular website builders like WordPress, Weebly, Wix, or Shopify.
Defining the Elements of the Logo
As a result, having your name the web address is essential for your business logo and company branding. The next step is choosing whether or not you want another element present there. The image could be connected to your business. For example, if you are selling flowers you could stick a flower next to the name. In addition, make the name in a font that has flower elements in the design of the letters. Use small flowers and leaves again. Going for the symbols that will make the customer associate your logo with the type of business you are doing. This is the smartest and safest option to go. In addition, It is recommended to use a horizontal logo on the front page of your website.
With the help of our free logo maker, you can create a professional logo yourself, with a limited budget. Without the skills of a graphic designer, you can create your own ideas online, do it yourself and try it free.
POPULAR WEBSITE LOGO SIZES in pixels
- Favicon 16×16, 32×32, 48×48
- Website Horizontal 260×70
- Website Square 165×165
POPULAR SOCIAL MEDIA LOGO SIZES in pixels
- Facebook 180×180
- Google+ 250×250
- Twitter 400×400
- YouTube 98×98
- LinkedIn 300×300
- Instagram 110×110
- Pinterest 165×165
Disclaimer: This article is not a substitute for advice from a trained professional. By using this website, you agree that Design Free Logo Online cannot and will not be held liable for any action taken as a result of using the information in this article.
It’s almost hard to imagine our lives without eCommerce, having to run to the store for everything, not having next-day delivery, or pulling out your phone and buying whatever you needed.
Over the next few years, it’s estimated that one out of every five retail purchases will be made online and the eCommerce business is not measured in billions anymore, but trillions.
With so many people jumping on the eCommerce train, it’s important to do all you can to make sure your website stands out among the rest.
Below, we have some crucial tips you’ll need to remember when designing your website to have your customers returning on a regular basis.
Put Yourself in the Mind of the Visitor
Having a business is about solving a customer’s problem and providing them with what they actually need and not what you think they may need.
When you’re using your eCommerce website builder, make sure you’re thinking about how the customer will react to visiting your website.
Take the wise words of Michael Scott and K.I.S.S., which stands for “keep it simple, stupid.” You want your website to be as simple and easy to navigate as possible.
What does that mean though? For starters, it means:
- Fast-loading pages
- Well-designed layout
- Search function with advanced filters
- Easy-to-find contact/customer support information
- Simple checkout process
If anything becomes too complicated or difficult to manage, your visitors are going to leave your website in a flash.
Optimize for Mobile
Almost one year ago, Google switched to mobile-first indexing, meaning that sites are going to be ranked on how well their websites perform on mobile devices.
So if you have the greatest desktop site ever, that’s not going to matter if you haven’t given your mobile site much thought.
When optimizing for mobile, think about what makes a mobile site easy to navigate. You’ll need big buttons, a streamlined checkout process, and perhaps less content so it will load faster.
If you’re not sure how your site stands, check out Google’s PageSpeed Insight tool which will tell you how your website performs on mobile and give you some tips as well.
Have you ever bought something online and had to squint to see what the heck it was?
Instead of a clear image, it looks like someone had their two-year-old take a photo with their phone. Having high-quality photos is not only aesthetically pleasing but it’s also been proven to help with your conversions and people’s time on your site.
Plus it shows a sense of professionalism that is necessary. You’re going to build up trustworthiness as well, as consumers know you aren’t trying to fool them with lower-quality images.
Make Reviews and Comments Easy
Before online reviews, people were always asking for recommendations from friends and family members.
Online reviews have been shown to be just as valuable as personal recommendations. That’s why your site needs to embrace reviews, whether they be of the written kind of simple rating system, like stars.
Having reviews is not only going to highlight certain products (something with a 4.5 rating is much better than something with no rating at all), but it’s going to build trust among consumers as well.
Make Use of Colors
Perhaps you’ve heard about how colors can have a huge psychological impact on everyday situations. You often see people wear red in sporting events and studies have shown that wearing red gives you a better chance at victory.
Besides red, other colors can be used to stir certain feelings. Purple gives off a luxurious feel while orange is often associated with younger generations. Black gives a formal and powerful feeling.
So which colors should you use? That really depends on your business and what you’re trying to sell. If your target audience is businessmen and women, then using black may be a good choice.
If you’re selling food products, then you may go with yellow or red.
Try Out A/B Testing
Are you stuck between a few different layouts for your website? Then you should definitely make use of A/B testing.
It is exactly what it sounds like. You have two different website designs, A and B, and you release them at the same time.
You track how well each site does and whichever site leads to more conversions is the one you ultimately stick with. Even though it can be a lengthy process, it will definitely aid your future website decisions.