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Critical Mistakes to Avoid Making When Building A Brand And Logo Design
The word Logo design and branding has now become a commonly used term throughout the business world. Businesses all of every size and form are taking branding more seriously because of the huge benefits it has. Branding simply means creating a sort of identifiable identity that expresses your core value to people. It is a means of creating consciousness, awareness, and an image of your business. That is to say, your brand is what defines the personality of your business.
However, as important as branding is to both small and big businesses today, it is unfortunate that not every business owner is getting it right. This is even more common with small businesses or your side hustle venture. Most of them fail in their branding adventure after a small time of giving it a try. Since branding is important for the success of your small business, you don’t just have a choice than to master how to make it work.
In this article, we have provided you with some common branding mistakes that have caused the failure of most small businesses. Get to know about them so you know how to avoid them in your own branding journey.
Importance of eye-catching logo design and brand identity
Eye-catching logos and branding are very important for small businesses and side hustle ventures. Basically, the logo brand is the first thing buyers will see and remember, therefore you need it in order to grab the attention of potential customers. Firstly, it plays a significant role in the growth of small businesses. Secondly, it helps you better connect with your customers and make your company name stick with them for a longer time.
Additionally, logo and branding help boost your startup SEO. Search engines like Google give priority to branded listings because customers are more likely to click on them. What this means is more clicks to your business. More new customers. And increased revenue in the long run. You can now see why every small business owners need to make building a strong brand for their business more serious.
Your branding should be done with utmost care. A mistake in the branding can be all customers and competitors in the marketplace know about the company. Therefore, companies seeking to create a business logo should avoid making the following mistakes.
4 Common Logo Design & Branding Mistakes You Should Avoid
The brand of the business is what’s associated with the face of the company. As such, every business should have guidelines for their brand that govern any decisions made when making changes. While change is good because it brings new ideas and train of thought, at times, it can confuse customers and clients. Therefore, the logo designs should merge the business’ brand identity (the old and new look).
#1: Underestimating the power of branding
This is likely the most common mistake small business owners make with their brands. They tend to often forget how essential branding can also be to small businesses. Branding is not only for big-name companies like Wal-Mart or Apple.
#2: Not defining your brand before starting the logo design
Your brand is an express representation of who you are. It is what tells prospective customers about your business in an instant. When you fail to take advantage of this first-time impression, you may struggle to gain the trust of these people afterward.
That means you need to first understand who you are and why you matter before setting out in building your brand. You need to identify what your company’s core value is, your customers, and your competitors. Writing all of these down on paper will provide a solid base of reference to guide your branding.
A good understanding of your brand will help your visual graphics. It will impact your website design, logo design, customer support, and advertising.
#3: Creating a brand design only you like
This is one of the mistakes that is bringing most small businesses down today when it comes to branding. Everyone has their unique tastes and opinions and wants to put their mark on a creative project. Most small business owners have been caught in the web of wanting to maintain complete control over the design of their brand. They want it to be just as they have only thought.
While this might look like a harmless thing, it can make things go wrong down the line when we start getting emotionally involved in things that concern our personal tastes and likes. You don’t have to completely keep your personality from the design process but you should always put the brand ahead of any other thing – even your personal desire and tastes. That way, you will be able to make the best decision for the business at all times.
#4: Failure to establish clear brand guidelines
When looking to build a brand, you should have clear and defined guidelines to help you through the process. Your guidelines should cover the entire range of basic elements including:
Your brand and logo design
Topography and fonts
Voice of the brand
Without thorough brand guidelines documentation, your branding efforts may not produce the consistency and results you have expected from it.
Different Types of Branding You Should Know
Just like we have different types of logos you can use for a business, there are also different branding strategies to help you grow your home-based business or profitable side hustle. Take a look and decide which branding strategy is best for your industry.
As the name suggests, co-branding is the brand formed by two or more companies with a specific product or service. It is usually used as a marketing strategy. Here, the partnership serves as good fortune for one or both brands.
Since customers already trust one of these brands, they automatically show the same trust to the partnering brand. This type of branding is effective for building business, breaking into new markets, and increasing awareness.
Service branding, unlike product branding that puts all attention on the product, its emphasis is on the customer. It is geared more towards providing satisfactory services to customers. While it is normal for all brands to take their customers seriously, service branding takes that a step further. It concentrates more on adding unique and specific value to customer service.
Think of an airline giving out hot chocolate chip cookies on international flights. The same goes with a local coffee store that also gives out a “DIY Guide” with every purchase.
This is also referred to as “internet branding” and it shows your positioning or your company online. This involves having a professional website, publishing a blog, building a social media presence – anything that happens under your name on the web.
Taking about building an online presence, you need to ensure you stay consistent across the whole channel. Have a good business logo designed and use it across all your online channels. The same thing should also go for your color scheme.
This is also called minimalist branding. It tends to focus on the fact that a product alone is enough to grab the attention of customers without having to rely on any whistles or bells. A good example of this type of branding is a company that emphasizes on lack of brand to its customers. They make the customers see that they can pay less for their products or services and that’s all. No form of branding whatsoever is done by such a company, instead, it focuses on delivering the best.
Now that you know the different types of branding strategies available out there, the decision is now left for you to make. However, when choosing a branding type for your business, think about the face you want your business to show the world. That will help you decide which branding strategy is best for you!
How Choosing the Right Brand Color Can Impact Your Small Business Side Hustle
When choosing the color for your logo and general brand identity, you need to think of how the colors will impact your customers.
Color calls attention to your brand
When people see a logo, the first thing they would likely notice is the colors of the logo. Research has confirmed that the human brain connects well and faster with color than with texts and context. If you know how important a first impression is and want to create one, leverage the color on your logo. Your brand color will make it stand out and remain forever in the minds of your customers.
If you notice most iconic brands today, you will see that most of them use bright, eye-catching colors like red on their logos. This and some more colors have a way of calling for the attention of your prospective audience. They keep screaming for attention. Therefore, if you are looking for a way to make a statement with your logo, start with choosing the perfect color for it.
What do the Logo Colors say About Your Brand?
Color impacts on conversion
Every business relies on some sort of conversion to survive. Whether it be having your audience purchase a product, sign up for a course, subscribe to your email, and many more, you need good conversion to stay in business. Good news: color also impacts conversion.
According to research conducted recently by Hubspot to check the relationship between colors and conversion, the result favored color. A call to action button on a website was either made red or green to assess what the conversion rate for each color looks like. It was found that conversion went up by 21% with the red button. More people clicked on the red button.
That means you need to know what color works best for your industry when it comes to conversion before you choose your brand colors. Know what your brand values are and understand what colors best portray those values. Consider what colors your competitors use and know why.