4 Mistakes Businesses Avoid Making When Creating Logo Designs
Logo designs should be products of a well thought out and critically evaluated process. A mistake in the creation of a logo can tend a company’s image or brand. It is through mistakes that we learn; so, any business that does not make mistakes should worry about its success. However, making mistakes should not be a common occurrence. Some mistakes are worth avoiding because the can have adverse effects on present and future prospects of a business, and doing a wrong logo is one such mistake.
Business can do their branding using a free online logo creator. But, the branding should be done with utmost care. A mistake in the branding can be all customers and competitors in the marketplace know about the company. Therefore, companies seeking to create a business logo should avoid making the following logo design mistakes.
1. Avoid End Up in the Competitors’ Shadow
Everything about branding, even if you are working with 3D logos, should be geared toward creating something unique to the company. Businesses should focus on originality when creating logo designs and avoid creating logos that are similar to their competitors.
The different the branding is in size, design, and message, the better because customers will only associate that logo to only the business and its products or services. It all is about creating and identity that sets the company aside from the competition yet having the ability to captivate and engage customers.
2. Communicating Too Much Through the Logo
There is strength in simplicity. Sometimes, doing something that is simple in design can lead to the creation of a logo that a picture that speaks a thousand words with only one image. If you plan to make your own logo using an online logo maker, avoid flooding the logo with a lot of messages. Work with a few words and use captivating shapes or symbols.
If you can use a single image that is not too obvious yet easy to remember and at least two or three words the better. Just remember that it is possible to end up with an overly simplified logo at is completely abstract. The key is finding a balance when working with the various branding ideas you have at your disposal.
3. Wrong Representation of Ideas in the Logo Designs
The right font and color choices for the logo are very important. Avoid creating a logo that has all the right content but with a wrong representation. If you are going to work with images or shapes, stick to those that are not overly vague or too complex and the same applies to the font. Ensure that you create a logo has a good contrast between the text and the background and avoid using too much color.
4. Deviating from the Business’ Brand
The brand of the business is what’s associated with the face of the company. As such, every business should have guidelines for their brand that govern any decisions made when making changes. While change is good because it brings new ideas and train of thought, at times, it can confuse customers and clients. Therefore, the logo designs should merge the business’ brand identity (the old and new look).