Have you just started a business? If so, one of the very first things you’ll need to do is set up a website. It’s one of the easiest things to get started, as you can do it from wherever you happen to be. But it can also go horribly wrong. There are some big decisions you’ll need to make regarding your website, and they’re best made with care.
You might not think your business needs a particularly good website. However, these days, even the local hardware store needs a website. People don’t just turn up at stores anymore unless they’re going to a market. Most people Google what they’re looking for.
So, in order to make sure you’ve got all the ingredients for your website to bring in customers, here are 3 tips for setting up a small business website.
Choose Quality Hosting
To start with, you’re going to need to choose a web host. This is the very foundation of your website, but a lot of people just choose the first thing they see when they do a Google search. A good host is actually very important, and there are some you should definitely avoid.
When you’re looking for the best web hosting for small business, you need to find an option that is reliable. Look at those reviews to see who the experts recommend, as well as what actual users have to say about it. Customer service is also incredibly important, as you need to know you’ll be taken care of when things go wrong. While most of the time, you probably won’t have too many problems, when you do, you will need urgent support so as not to lose business.
The Right Domain Name
Ideally, your company name is going to be the same as your domain name. However, that isn’t always the case. Sometimes, your company name doesn’t make it clear what you do. Alternatively, it just does not make for memorable reading. You want your domain name to be short and memorable, and to avoid cringe-worthy mistakes.
Take some time to think of the right domain name, making sure that what you come up with is available, and test it out with friends. If outsiders like it, you are on the right track.
Get An SEO Expert
Ultimately, what you really want is for your website to come up at the top of a Google search. In order to make this happen, you need search engine optimization (or SEO). There are many “rules” to follow to take advantage of the search algorithm, and it’s not as simple as repeating a keyword over and over again.
You probably don’t have the time to gain SEO expertise, so the best course of action might be to hire someone to do the job for you. Make sure they know what they’re doing, and have certification from a website like HubSpot, as anyone can pretend to be an SEO expert!
There are many blogs that keep track of changes Google makes to the search algorithm. Anyone in the business should always stay up to date with the changes.